Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 2 potx
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... Data
Kahney, Leander.
Inside Steve s brain / Leander Kahney.
p. cm.
Includes bibliographical references and index.
eISBN : 978-1-4406- 325 7-0
1. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management. ... States. I. Title.
HD9696 .2. U62J636 20 08
338.761004’0 92 dc 22 200704 927 0
Without limiting the rights under copyright reserved above, no part of this
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... one,”
former Apple chairman Edgar Woolard Jr. told Business
clear chain of command all the way down the line: everyone
in the company knew whom they reported to and what was
expected of them. The organization ... Clones. Jobs killed the clone business. The move
was highly controversial, even inside the company, but it
instantly allowed Apple to capture the whole Mac ma...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple s one -man focus group. It’s not how other
companies ... things, Jobs ordered as many settings as
Chapter 2
Despotism: Apple s One -Man Focus
Group
“We made the buttons on the screen look so good
you’ll want to lick th...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... years the
iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-
driven company,” said Moore. “It’s had one hit after
another.”
For much of the last century, there were myriad
companies run by ... ramp up sales in the crucial holiday period. For a
lot of consumer electronics, including the iPod, there are as
many sales during the holiday period as there are the rest
of...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... Apple, the corporate culture trickles down from Jobs.
Just as Jobs is exceedingly demanding of the people who
report to him, Apple s middle managers demand the same
level of high performance from their ... price,
typically the price of the stock when they were first hired.
When they sell the stock, the difference between the
“He pushed them to their limits, until even...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... or
"S.J.” Anyone else whose name is Steve is known by their
first and last names. At Apple, there is only one Steve.
There are also F.O.S.—Friends Of Steve persons of
importance who are to be treated ... capitalize on
the last one. Critics say he was charging ahead so fast, he
recklessly failed to follow through on what he’d built. Take
the Mac and the Apple II. By t...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... at
Microsoft, the company’s chief salesman who took over
from Bill Gates, the programmer. “Then one day, the
monopoly expires for whatever reason,” Jobs continued.
“But by then the best product ... three
years, besting the record previously held by The Gap. By
spring 20 06, the stores were making $1 billion every
quarter.
The stores account for a big—and growing—chu...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... experience for the customer,” explained
Johnson. The store should be about the lifetime of the
product, not the moment of the transaction. At many stores,
the purchase ends the relationship with the store. ... that the Mac can be the hub of this new
digital lifestyle by adding value to these other devices.”
2
The digital hub is a fresh spin on the old “killer app...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... pile. But at the
end of the meeting, Jobs asked the four people present for
their opinions. Chieco reached across the table and pulled
the "iPod” card from the reject pile. The way Steve had
been ... than 20 0 million
iPods by the end of 20 08 and 300 million by the close of
20 09. Some analysts think the iPod could sell 500 million
units before the market...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt
... Gregory
Mandich, Mitch
Manock, Jerry
Manovich, David
Manufacturing
overseas
and product design
Marketing
Macworld Expo
product reviewers
and secrecy
as theater
Mercer, Paul
Microsoft
Apple innovations, ... of -
Jobs, Steve (cont.)
NeXT
packaging, attention to
perfectionism of
as permanent CEO
Pixar
as product picker
quality, approach to
quits Apple ( )
reorganization of Apple ( )
re...