Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 2 potx

... Data Kahney, Leander. Inside Steve s brain / Leander Kahney. p. cm. Includes bibliographical references and index. eISBN : 978-1-4406- 325 7-0 1. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management. ... States. I. Title. HD9696 .2. U62J636 20 08 338.761004’0 92 dc 22 200704 927 0 Without limiting the rights under copyright reserved above, no part of this

Ngày tải lên: 21/06/2014, 08:20

... one,” former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyone in the company knew whom they reported to and what was expected of them. The organization ... Clones. Jobs killed the clone business. The move was highly controversial, even inside the company, but it instantly allowed Apple to capture the whole Mac ma...

Ngày tải lên: 21/06/2014, 08:20

... for Steve Jobs is the right hemisphere talks to the left hemisphere.” 11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobs is Apple s one -man focus group. It’s not how other companies ... things, Jobs ordered as many settings as Chapter 2 Despotism: Apple s One -Man Focus Group “We made the buttons on the screen look so good you’ll want to lick th...

Ngày tải lên: 21/06/2014, 08:20

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit- driven company,” said Moore. “It’s had one hit after another.” For much of the last century, there were myriad companies run by ... ramp up sales in the crucial holiday period. For a lot of consumer electronics, including the iPod, there are as many sales during the holiday period as there are the rest of...

Ngày tải lên: 21/06/2014, 08:20

... Apple, the corporate culture trickles down from Jobs. Just as Jobs is exceedingly demanding of the people who report to him, Apple s middle managers demand the same level of high performance from their ... price, typically the price of the stock when they were first hired. When they sell the stock, the difference between the “He pushed them to their limits, until even...

Ngày tải lên: 21/06/2014, 08:20

... or "S.J.” Anyone else whose name is Steve is known by their first and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons of importance who are to be treated ... capitalize on the last one. Critics say he was charging ahead so fast, he recklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By t...

Ngày tải lên: 21/06/2014, 08:20

... at Microsoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued. “But by then the best product ... three years, besting the record previously held by The Gap. By spring 20 06, the stores were making $1 billion every quarter. The stores account for a big—and growing—chu...

Ngày tải lên: 21/06/2014, 08:20

... experience for the customer,” explained Johnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... that the Mac can be the hub of this new digital lifestyle by adding value to these other devices.” 2 The digital hub is a fresh spin on the old “killer app...

Ngày tải lên: 21/06/2014, 08:20

... pile. But at the end of the meeting, Jobs asked the four people present for their opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve had been ... than 20 0 million iPods by the end of 20 08 and 300 million by the close of 20 09. Some analysts think the iPod could sell 500 million units before the market...

Ngày tải lên: 21/06/2014, 08:20

... Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations, ... of - Jobs, Steve (cont.) NeXT packaging, attention to perfectionism of as permanent CEO Pixar as product picker quality, approach to quits Apple ( ) reorganization of Apple ( ) re...

Ngày tải lên: 21/06/2014, 08:20