Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 1 pot

... out: “It’s the products. The products SUCK! There’s no sex in them anymore.” 1 The Fall of Apple Apple’s fall was quick and dramatic. In 19 94, Apple commanded nearly 10 percent of the worldwide ... prop for the slim instruction manual. As well as the packaging, Jobs controls every other aspect of the customer experience from the TV ads that stimulate desire for Appl...

Ngày tải lên: 21/06/2014, 08:20

... one,” former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyone in the company knew whom they reported to and what was expected of them. The organization ... bring the Apple people around and sell the deal.” 16 The Brand. Jobs realized that while the products sucked, the Apple brand was still great. He considered...

Ngày tải lên: 21/06/2014, 08:20

... for Steve Jobs is the right hemisphere talks to the left hemisphere.” 11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobs is Apple s one -man focus group. It’s not how other companies ... things, Jobs ordered as many settings as Chapter 2 Despotism: Apple s One -Man Focus Group “We made the buttons on the screen look so good you’ll want to lick the...

Ngày tải lên: 21/06/2014, 08:20

... TV ad celebrating the misfits, the rebels, the troublemakers . . . the crazy ones.” The spot began with a tag line taken from another, discarded ad: “Why 19 84 won’t be like 19 84’ ”—a reference ... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit- driven company,” said Moore. “It’s had one hit after another.” For much of the last century, there were my...

Ngày tải lên: 21/06/2014, 08:20

... the people who report to him, Apple s middle managers demand the same level of high performance from their staff. The result is a reign of terror. Everyone is in constant fear of losing their jobs. ... work there,” said Eigerman. “They are very excited to be there. There’s a lot of passion. People love the products. They really believe in the products. They are very excited abo...

Ngày tải lên: 21/06/2014, 08:20

... or "S.J.” Anyone else whose name is Steve is known by their first and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons of importance who are to be treated ... capitalize on the last one. Critics say he was charging ahead so fast, he recklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By t...

Ngày tải lên: 21/06/2014, 08:20

... at Microsoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued. “But by then the best product ... well-conceived, will get Apple back on the hot- growth path,” Business Week said. 31 Enriching Lives Along the Way Until the 19 90s, most stores sold goods from a varie...

Ngày tải lên: 21/06/2014, 08:20

... experience for the customer,” explained Johnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... it could prepare the packaging. The other groups working on the iPod—including the hardware and the software teams —knew the device only by its code name...

Ngày tải lên: 21/06/2014, 08:20

... pile. But at the end of the meeting, Jobs asked the four people present for their opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve had been ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a good example. The complexities of managing an MP3 player are hi...

Ngày tải lên: 21/06/2014, 08:20

... Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations, ... of - Jobs, Steve (cont.) NeXT packaging, attention to perfectionism of as permanent CEO Pixar as product picker quality, approach to quits Apple ( ) reorganization of Apple ( ) re...

Ngày tải lên: 21/06/2014, 08:20