... blogging, how to hook into and discover what the blogosphere is, and the basics of getting your blog up and running.Answering the first question—what you can get out of blogging is the fuel for the rest ... blogging for your business in Chapter 7 (and the business of blogging in Chapter 12 ). But make no mistake, blogging done right is very good for business. Blogs and YouI’ve touched on the value ... “A-List” bloggers, Steve Rubel, about how blogging is changing, and how buzz and influence now work.Chapter 2, Hooking into the Blogosphere: So what exactly is a blog, and how do you find blogs...