... image of the Ferroli •Create future reference for the Ferroli Indochina Company’s current problems •Gain a thorough understanding on customers’ purchase intention in the energy industry.•Findings ... well as in the event of applications for industrial property rights INTRODUCTIONResearch Background The factors that influence purchase intention of the Ferroli electric water heater in Central ... (2006), Understanding Channel Purchase Intentions: Measuring Online and Offline Value Perceptions, 3-5 4.• Jarkko M., Jaakko K., & Karlos A. (2005), Negotiations in project sales and delivery...