John wiley sons data mining techniques for marketing sales 5 pdf
John wiley sons data mining techniques for marketing sales_20 pptx
... classification, 57 discussed, 7 estimation, 57 prediction, 57 documentation, 53 6 53 7 goals of, 7 insourcing, 52 4 52 5 outsourcing, 52 2 52 4 platforms, 52 7 scalability, 53 3 53 4 scoring platforms, 52 7 52 8 ... questions, 58 5 aggression, 18 convenience users, 58 0, 58 7 58 9 declining usage, 57 7 57 9 estimated revenue, segmenting, 58 1 58 3 ideals, compari...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information....
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... 0% 0% 0 10% 30% 30% 3.000 20% 20% 50 % 2 .50 0 30% 15% 65% 2.167 40% 13% 78% 1. 950 50 % 7% 85% 1.700 60% 5% 90% 1 .50 0 70% 4% 94% 1.343 80% 4% 96% 1.2 25 90% 2% 100% 1.111 100% 0% 100% 1.000 ... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. D...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... population. 470643 c 05. qxd 3/8/04 11:11 AM Page 1 35 The Lure of Statistics: Data Mining Using Familiar Tools 1 35 0% 5% 10% 15% 20% 25% 30% 35% 40% -5 -4 -3 -2 -1 0 1 2 3 4 5 Z-Value Shaded ... KINGS RICHMOND SUFFOLK WESTCHESTER TM 0 5, 000 10,000 15, 000 20,000 25, 000 30,000 25, 000-30,000 20,000- 25, 000 15, 000-20,000 10,000- 15, 000 5, 000-10...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... 5, 000 95, 000 40 ,50 0 859 ,50 0 4 .55 % 4 ,55 0 95, 450 40, 950 859 , 050 44 .51 2.12 4. 95 0.24 51 .81 0.00% 0.00% 5, 000 95, 000 41,400 858 ,600 4.64% 4,640 95, 360 41,760 858 ,240 27.93 1.36 3.10 0. 15 32 .54 ... 0.04 7. 85 0 .51 % 0 .58 % 5, 000 95, 000 44,100 855 ,900 4.91% 4,910 95, 090 44,190 855 ,810 1. 65 0.09 0.18 0.01 1.93 16 .50 % 16.83% 5, 000 95, 000 45, 000 855 ,0...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... 0.0000 0 .53 28 0.3333 1.000 0.0000 0 .52 63 0. 259 3 0.0000 0.4646 0.2160 0.0000 -0.23 057 -0.21666 -0.49728 0.48 854 -0.24 754 -0.26228 0 .53 988 -0 .53 040 -0 .53 499 0. 352 50 -0 .52 491 0.86181 ... children variable might be mapped as follows: 0 (for 0 children), 0 .5 (for one child), 0. 75 (for two children), 0.8 75 (for three children), and so on. For...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_12 doc
... into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 355 Automatic Cluster Detection 355 the dashed lines. Using ... dif- ference of 1 85, 200 in Y or 2,0 25 in X. Clearly, they must all be converted to a common scale before distances will make any sense. Unfortunately, in commercial data mining...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_13 docx
... yrs 1-4 yrs 5- 9 yrs 10-14 yrs 15- 19 yrs 20-24 yrs 25- 29 yrs 30-34 yrs 35- 39 yrs 40-44 yrs 45- 49 yrs 50 -54 yrs 55 -59 yrs 60-64 yrs 65- 69 yrs 70-74 yrs Age (Years) Figure 12 .5 The shape of a bathtub-shaped ... 3 95 Table 12.1 (continued) AGE PERCENT OF POPULATION THAT DIES IN EACH AGE RANGE 35 39 yrs 0.16% 40–44 yrs 0.24% 45 49 yrs 0.36% 50 54 yrs 0 .52 % 55 59 yr...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_19 potx
... $124.17 $ 25. 00 20% Customer 5 $8,000 12.9% $86.00 $80.00 $86.00 $ 65. 00 76% Customer 6 $5, 000 17.9% $74 .58 $5 0.00 $74 .58 $67.13 90% 58 4 Chapter 17 470643 c17.qxd 3/8/04 11:29 AM Page 59 4 59 4 ... behavior-based variables, 58 5 business opportunities, identifying, 27 hypothesis testing, 50 51 additive facts, OLAP, 50 1 addresses, geographical resources, 55 5 55 6...
Ngày tải lên: 21/06/2014, 04:20