... rubber. Yet you automatically make your way, say, to the store’s Michelin section. You know you re making the right choice but you can’t really articulate why. In truth, your brand preference ... You ve never tasted the stuff, but your gut tells you you’ve made the right decision. If I asked you to describe how you came to your decision, you d probably shrug and reply “Instinct,” or “No ... school and you re hungry, so you wander into the kitchen to see what that nice smell is that’s coming from the stove. Opening the oven door, you spy a navy-blue Le Creuset pot. You begin to pull...