... inferential model into an adequate explanatory account of communication. He suggests that communication is governed by a cooperative principle and maxims of conversation.Grice’s fundamental idea ... cigarette ads, drink ads, food ads, wear ads, cosmetic ads, automobile ads, home electric appliance ads, and other products which are used and purchased by ordinary people. To this kind of advertisements, ... RationaleNowadays, in a developed world, thousands of new products and services are introduced each day, which makes advertising become a real art - the art of informing and persuading customers. Slogans...