Tài liệu tiếng Anh thương mại Chap003 Customer relationship management

... achieving customer success 3-2 • Customer- focused marketing • Customer service • Customer satisfaction • Customer success • Developing customer relationship management strategy Overview of customer relationship ... for performance cycles Customer Satisfaction Customer Service Customer Success 3 levels of customer focus 3-27 • Not all customers have the same re...

Ngày tải lên: 04/06/2014, 22:09

... intricacies of supplier and customer relations 21-26 END Key Concepts • The Key to Supply Chain Management » The SCM Triangle – Supply Management – Demand Management – Logistics Management » Evolution ... Concepts • Strategic Logistics Management » Logistics Defined » Logistics Role in Supply Chain Management 21-4 The Key to Supply Chain Management • Supply management is t...

Ngày tải lên: 05/06/2014, 07:46

... viên Dịch tài liệu tiếng anh hongphan0307, 18 Tháng 5 2012, trong diễn đàn: Tài liệu tiếng Anh Tài liệu tiếng anh hay^^ nguyennhu_99, 11 Tháng 9 2012, trong diễn đàn: Rao vặt sinh viên Tiếng anh thương ... 4 2010, trong diễn đàn: Reading (Đọc) Tài liệu đọc tiếng anh 09/04/2014 Tài liệu Tiếng Anh thương mại- Market leader kenhsinhvien.net/topic/...

Ngày tải lên: 13/04/2014, 15:22

... service account for 55 cents of every sales dollars – Focuses on building relationships with suppliers and downstream customers – Involvement with outsourcing includes more than just purchasing ... 5% to 25% over the benefits of volume consolidation Supplier operational integration 4-11 Value management through early supplier involvement in product design Click to edit Master text styles...

Ngày tải lên: 04/06/2014, 22:08

... until customer orders are received • Once orders received, specific item is expedited to the local distributor • Advantages are manufacturing economies of scale along with responsiveness to customer ... Postponement Keeping full inventory in a central warehouse and releasing customer orders to local distributors or direct shipping to customer 1-16 Combined Postponement • Keeping the...

Ngày tải lên: 04/06/2014, 22:08

... logistical service may not fit all customers • Basic logistics service describes the level of service a firm provides all established customers – However, some customers require unique or special ... level of customer service • Inventory strategy seeks to achieve the desired customer service with the minimum inventory commitment • Inventory strategy is based on a combination of – Core...

Ngày tải lên: 04/06/2014, 22:08

... work? 5-22 • Sense – Direct relationships with customers – demand management – Technologies: measurement, data capture, communication, CRM, POS • Interpret – Technologies: imaging, data translation, configuration management, ... specification – Usually shipped direct to customer • Assemble to Order (ATO) is when base components are made, stocked to forecast, but products are not assembl...

Ngày tải lên: 04/06/2014, 22:10

... situation 6-19 Figures 6.5 APS system components Requirements Optimization Demand Management ERP/Legacy System Resource Allocation Resource Management Copyright © 2013 by The McGraw-Hill Companies, Inc. All ... Forecast 6-27 • Forecasts match the product requirements of customers with capacity of the enterprise and supply chain • Forecasts must be more timely and accurate to align – Cu...

Ngày tải lên: 04/06/2014, 22:11

... includes decisions about which inventory management practices to adopt Inventory policy 7-13 • Service level is a performance target specified by management and defines inventory performance ... other things being equal, will have a direct relationship with replenishment order frequency – Higher value products will be ordered more frequently Relationships useful for guiding inv...

Ngày tải lên: 04/06/2014, 22:11

... practices were abolished • Staggers Rail Act of 1980 deregulated the rail industry – Provide railroad management with freedom necessary to revitalize the industry – Rail carriers were authorized to ... surcharges – Contract rate agreements between individual shippers and carriers were legalized – Rail management given liberal authority to proceed with abandonment of poorly performing rail...

Ngày tải lên: 04/06/2014, 22:12