... precisely because it hasso thoroughly abandoned the “store”paradigm. (Proof? The question visitorsalready inside the Place most frequentlyask of the concierge in the foyer is, “Where’s the ... within the site,”placing their own digital experiences withinothers’ websites. Perhaps the best at this is Amazon.com, which provides the booksellingportion of hundreds, if not thousands, ofdistinct ... variedunits that it achieved with The Lord of the Rings, the company should become the premierexperience stager in the world.As for the current holder of that title, the WaltDisney Company, perhaps its...