marketing management

... the company must carry out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of hiring, training, ... to their marketing strategies. Within these envi- ronments, marketers apply the marketing mix—the set of marketing tools used to pur- sue marketing objectives in the target...

Ngày tải lên: 31/08/2012, 23:38

... trong việc ra quyết định marketing • Những nghĩa khác nhau có thể áp dụng cho từ marketing • Sự tiến hóa không ngừng của thực hành marketing • Sáu nhiệm vụ của marketing chiến lược • ... triển chiến lược marketing Chương trình Giảng dạy Kinh tế Fulbright Marketing Địa phương Quản lý Marketing trong thế kỷ 21 Hà Nội, tháng 11/2004 Chương 1: Nhập môn quản lý Market...

Ngày tải lên: 26/10/2012, 09:12

... in 3 4 ENTERPRISE MARKETING MANAGEMENT what are often creative exercises. It’s this discipline that is at the heart of enterprise marketing management (EMM) and the new science of marketing. To begin, ... way to address this gap is enterprise marketing management (EMM). Enterprise because this approach to marketing is simply too important to be left only to marketing. What co...

Ngày tải lên: 07/02/2013, 09:52

... the company must carry out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of hiring, training, ... to their marketing strategies. Within these envi- ronments, marketers apply the marketing mix—the set of marketing tools used to pur- sue marketing objectives in the target...

Ngày tải lên: 13/08/2013, 13:59

... the company must carry out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of hiring, training, ... to their marketing strategies. Within these envi- ronments, marketers apply the marketing mix—the set of marketing tools used to pur- sue marketing objectives in the target...

Ngày tải lên: 15/08/2013, 14:09

... 634 Cause-Related Marketing 634 MARKETING MEMO Making a Difference: Top 10 Tips for Cause Branding 637 Social Marketing 638 Marketing Implementation and Control 640 Marketing Implementation 640 Marketing ... acknowledge the significant material added on marketing in an economic downturn. What Is Marketing Management All About? Marketing Management is the leading marketi...

Ngày tải lên: 09/09/2013, 16:41

... for each competitive level: – – Product form competition: Product form competition: aim marketing aim marketing activities at direct competitors. activities at direct competitors. – – Product ... features Product features   Core strategies Core strategies   Supporting Supporting marketing mix: marketing mix: – – Price Price – – Distribution Distribution – – Product Product – –...

Ngày tải lên: 18/10/2013, 04:15

... Selling   Miscellaneous Miscellaneous Mix Elements Mix Elements   Direct marketing forms: Direct marketing forms: – – Telemarketing Telemarketing – – Direct Direct - - mail marketing mail marketing – – Direct sales Direct sales – – Internet Internet   Key ... expensive – – Waste Waste – – Noise Noise – – Clutter Clutter Integrated Marketing Integrated Marketing Communicati...

Ngày tải lên: 25/10/2013, 02:15