... were made by foreign one. Since LiOA name, the abbreviation name of “ Linh On Ap” (Linh Auto Voltage Stabilizer) , is similar to other Vietnam brand names such as VINATABA, CASUMINA, BIVINA etc, ... media, the Ministry of Planning and Investment, Vietnam Chamber of Commerce and Industry, from the Internet, and other sources.Data analysis: Qualitative analysis was done for secondary data ... process so that it can gain maximum benefits. The Company has to know how to develop, manage and maintain its LiOA brand basing on its consistent brand strategy. It means that the Company has to develop...