... Pollock, T. G. and Hayward, M. L. A. (2006) Celebrityfirms: the social construction of market popularity, Academy of Management Review, 31, 50–71.Schein, E. (1985) Organizational culture and ... party and avoluntary organization (see Box 3.3).104 Corporate Reputations, Branding and People Management Box 3.3 Corporate character in a voluntary organizationWe undertook a piece of research ... poorly funded in compari-son to nursing homes run directly by the local authority.The senior management team, comprising a CEO, who was alsoon the Board of the national parent organization,...