Sales promotion as strategy and tactic among small independent retailers pptx

... one hand is to analyze the sales promotion strategy and tactic of small independent retailers 1 specialized on the selling of over- clothes in Transdanubia and in Budapest and on the other hand ... for strategic and tactic (long- term and short-term) aims. T3: Discounts (price-offs) and winter and summer sales are the most popular sales promotion techniqu...

Ngày tải lên: 30/03/2014, 12:21

... sampling, and point of pur- chase promotions and displays. Sales promotion works as short-term incentives to encourage pur- chase of a product or service (Kotler, Brown, Adam and Armstrong, 2006), and ... designing the sales promotion strategy, such as decreasing brand loyalty (Bridge, Briesch and Yim, 2006), increasing consumer price sensitivity (DelVecchio, Krish...

Ngày tải lên: 19/02/2014, 10:20

... 8 Staff selection case study 2 The next stage is to try and find peop le from within the company with the necessary skills. However, the company has expanded significantly and has few staff available. ... adaptability and personality.  People are motivated by interaction, recognition and personal development.  Software development groups should be small and cohesive. Leaders sho...

Ngày tải lên: 14/09/2012, 11:41

... more binding and comprehensive regulation of both greenhouse gas emissions and adaptation measures, like that in the United Kingdom ● Matching climate policy with that for disasters and introducing ... literature and media as a major driver (and effect) of climate change and of global warming in particular. Indeed, since the Industrial Revolution the mean sur- face temperature of...

Ngày tải lên: 07/10/2012, 15:56

... the increasing intensity and fre- quency of natural disasters and extreme weather events (Srinivas and Nakagawa, 2008; Smith et al., 2009). The rate of increase of disasters as well as the numbers ... of disasters’ (Helmer and Hilhorst, 2006, p. 2). Thus, as the intensity and frequency of disasters increases, it becomes a requirement for DRR and CCA also to increase resi- li...

Ngày tải lên: 07/10/2012, 15:56

... scholars, and increase collaboration between the young and the seasoned within academic institutions, development and relief organiz- ations and government. We see this path, embedded in adaptive and ... Community-based disaster prepa- redness and climate adaptation: local capacity- building in the Philippines. Disasters, 30(1). 81–101. Anderson, M. B. and Woodrow, P. J., 1998....

Ngày tải lên: 07/10/2012, 15:56

... discussion). Specifically, if one looks at the increasing activity in the basin the increase has occurred in the east- ernmost part of the basin, far from land. The activity in areas where landfall takes place shows very ... the basin stat- istics would show an increase while the landfall statistics would not. The net result of the different behaviour of basin-wide activity and landfalling h...

Ngày tải lên: 07/10/2012, 15:57

... much tighter and also broader target. The 2050 reduction target was increased from 60 per cent to at least 80 per cent and the scope was extended to cover not only CO 2 but the full basket of Kyoto ... The ‘hot hand fallacy’ holds that the probability in a random process of a ‘hit’ (i.e. a made basket or a successful hurricane landfall forecast) is higher after a ‘hit’ than the baseline p...

Ngày tải lên: 07/10/2012, 15:57

... Economics and Business Administration & Institute for Environmental Studies, Vrije Universiteit, Amsterdam, The Netherlands Natural disasters have increased in frequency and severity during the last ... arrangements such as insurance may contribute to the adaptation of societies to increasing risk and enhance econ- omic resilience to disasters (Mills and Lecompte, 2006; Botzen...

Ngày tải lên: 07/10/2012, 15:57