... function, advertisers want to start a story or a reason to buy a product. (44) Announcing the first nonstop service from Boston to Asia. Boston-Tokyo nonstop. Welcome aboard. Book now. Japan ... shapes and sizes.they have their own strong points,i.e. pictures move, music plays, and language can be a combination of speech, song and writing. 2.2.3. Concepts of Semiotics According to Chandler, ... English and Vietnamese on the internet. - To find out the effects of the combination of language, music and pictures in advertisements. - To suggest some implications for teachers and learners of...