THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx
THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx
... THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES Professor PhD Adriana OLARU Lecturer Alexandru CAPATINA Dunărea de Jos University of Galati, ... Romania Abstract: After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of ... management of a company appreciates that the CRM project application will allow the achievement of the fundamental objective that consists in the augmentation of the market share, by the means of the...
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Tài liệu “Measuring customer satisfaction in the context of a project-based organization” docx
... measured. The “gap analysis” approach examines differences between customer expectations and the performance of the organization’s offerings (see e.g. Parasuraman et al., 1985 & 1988 & ... standardized questionnaires that are delivered to a sample of the customer base. These quantitative multi-attribute questionnaires are then analyzed via statistical techniques. To ensure the ... standard satisfaction scales and the proliferation and excessive use of surveys (Altany, 1993; Mehta, 1990). Additional problems mentioned are haphazard sampling (11/37) procedures, the quality...
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Development of a Regional Risk Management Framework for APEC Economies for use in the Control and Prevention of Introduced Marine Pests
... Marine PestsPriorities and hazards for Economies Variable levels of activity and management capabilityShips’ ballast water and hull fouling are the most important vectorsInternational ... EconomiesConsiderations for a Risk Management FrameworkConclusions, including the results of the November 2001 Workshop Management Framework - Introduced Marine Pests Management capabilities and approaches ... approaches APEC and the MRCWG have a role in liaising with IMO, FAO, NACA to enhance the effectiveness of existing instruments within APEC Institutional arrangements for managing the marine...
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A STUDY ON THE TRANSLATION OF ENGLISH HUMAN RESOURCE MANAGEMENT TERMS INTO VIETNAMESE
... Resource Management The history of HRM is said to have started in England in the early 1880s during the craftsmen and apprenticeship era and further developed with the arrival of the industrial ... including: Accuracy, Systematicality and Internationality. Accuracy A concept represented a term must be clear and exact. In addition, an accurate term should not make the reader misunderstand the ... exist in the original. Communicative translation: attempts to render the exact contextual meaning of the original in such a way that both content and language are readily acceptable and comprehensible...
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Tài liệu Customer Relationship Management: A Database Approach - Class 6 pptx
... be able to forecast retention rates of customers (since if the customer has abandoned the firm no profits will flow.)4. It is possible that customers will “churn.” That is, they may leave and ... Customer Relationship Management: A Database ApproachMARK 7397Spring 2007James D. HessC.T. Bauer Professor of Marketing Science375H Melcher Hall jhess@uh.edu713 743-4175Class 6 ... leave and then return later.5. The contribution of a customer may be causally tied to churn and abandonment, making this trickier than it looks.6. You need to understand NPV calculations. ...
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Tài liệu Customer Relationship Management - A Databased Approach docx
... probability that a consumer of Brand A will transition to Brand B and then come back to Brand A in the next two purchase occasions is 20% * 10% = 2%. - If , on an average, a customer purchases ... summation of value of sales made by all the J firms that sell a category of products to the focal customer Information source: Primary market researchEvaluation: Critical measure for customer- centric ... recency code of 1 and the next group a code of 2 and so on, until the bottom most group is assigned a code of 5 –Analysis of customer response data shows that the mailer campaign got the highest...
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Tài liệu Application of Knowledge Management Technology in Customer Relationship Management pptx
... environment, there is a lack of a simple and overall framework tointegrate the traditional customer relationship management (CRM) functionalities with the management and application of the customer- related ... of that customer. For example, a customer servicerepresentative can pull up the transaction history of a particular customer and get a sense of the value and loyalty of that customer. The customer transaction ... intelligentcomputerized assistants.XML and KMExtensible Markup Language or XML is emergingas a fundamental enabling technology for content management and application integration (Balasu-bramanian and Bashian,...
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Tài liệu A Case Study on the Implementation of A Knowledge Management Strategy Oriented to Innovation pdf
... disseminated, a start was made on applying systems for the storage and sharing of experience and knowl-edge, with the active participation of the majority of the workers. The company set the strategic ... of the environment, markets and customers. The second fundamental aspect in the Irizar strategy was that of shared leadership. The idea that the best organizations do not dependon great leaders’ ... focus, shared leadership, and the adop-tion of a radical change model.First, Irizar’s strategy was oriented towards ‘Toknow, serve and add value for the customer . Foradaptation to the customer s...
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The Duality of Memory and Communication in the Implementation of a Multiprocessor Operating System
... in nature to a data manager which fails to freedata, but is easier to detect and prevent.• Data manager changes data. A malicious data manager may change the value of its data on each cacherefresh. ... when the data manager relinquishes that memory. If the data manager does not process and release the data within an adequate period of time, the data may then be paged out to the default pager. ... only have to exchange a single message with the server to get access to the array and, ifother clients had already referenced the data of the array, the physical memory cache of the array would...
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