THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx

... THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES Professor PhD Adriana OLARU Lecturer Alexandru CAPATINA Dunărea de Jos University of Galati, ... Romania Abstract: After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the...

Ngày tải lên: 29/03/2014, 23:20

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Ngày tải lên: 17/04/2014, 09:42

... measured. The “gap analysis” approach examines differences between customer expectations and the performance of the organization’s offerings (see e.g. Parasuraman et al., 1985 & 1988 & ... standardized questionnaires that are delivered to a sample of the customer base. These quantitative multi-attribute questionnaires are then analyzed via statistical techniques...

Ngày tải lên: 15/01/2014, 15:59

... Marine Pests Priorities and hazards for Economies  Variable levels of activity and management capability  Ships’ ballast water and hull fouling are the most important vectors  International ... Economies  Considerations for a Risk Management Framework  Conclusions, including the results of the November 2001 Workshop Management Framework - Introd uced Marine...

Ngày tải lên: 28/10/2013, 11:15

... Resource Management The history of HRM is said to have started in England in the early 1880s during the craftsmen and apprenticeship era and further developed with the arrival of the industrial ... including: Accuracy, Systematicality and Internationality. Accuracy A concept represented a term must be clear and exact. In addition, an accurate term should not...

Ngày tải lên: 11/12/2013, 23:55

... be able to forecast retention rates of customers (since if the customer has abandoned the firm no profits will flow.) 4. It is possible that customers will “churn.” That is, they may leave and ... Customer Relationship Management: A Database Approach MARK 7397 Spring 2007 James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 713 743-4175...

Ngày tải lên: 22/12/2013, 14:16

... probability that a consumer of Brand A will transition to Brand B and then come back to Brand A in the next two purchase occasions is 20% * 10% = 2%. - If , on an average, a customer purchases ... summation of value of sales made by all the J firms that sell a category of products to the focal customer Information source: Primary market research Evaluation...

Ngày tải lên: 22/12/2013, 14:16

... environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and application of the customer- related ... of that customer. For example, a customer service representative can pull up the transaction history of a particular customer and get a s...

Ngày tải lên: 24/01/2014, 00:20

... disseminated, a start was made on applying systems for the storage and sharing of experience and knowl- edge, with the active participation of the majority of the workers. The company set the strategic ... of the environment, markets and customers. The second fundamental aspect in the Irizar strategy was that of shared leadership. The idea that the best...

Ngày tải lên: 24/01/2014, 00:20

... in nature to a data manager which fails to free data, but is easier to detect and prevent. • Data manager changes data. A malicious data manager may change the value of its data on each cache refresh. ... when the data manager relinquishes that memory. If the data manager does not process and release the data within an adequate period of time, the data may then be paged...

Ngày tải lên: 12/09/2012, 15:05