... provides. It contains how- to information such as: how to find the optimum mix of channels, how to develop a successful channel, how to interview a sales executive, and how to select and manage a channel ... Methods and Tools The Handbook of Channel Marketing How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, ... marketing systems are too complicated and too costly: too many sales professionals, too many sales channels, too many customers, all producing too many expectations by too many key stakeholders....