... built -in concepts that define the elements of business plans. They are associated in a structure that is methodology-neutral; it will support a range of approaches for creating and maintaining a ... over the years, no standard existed in that area, and many of the basic concepts were hazy and ad hoc. In particular, there was no inclusion of Business Rule in such approaches — a crucial omission. ... the industry’s popular “SMART” criteria that an Objective be: Specific, Measurable, Attainable, Relevant, and Time-Based. The Business Motivation Model Business Governance in a Volatile World...