... a few
design arguments—maybe even get home in time for dinner once in a while.
read me first
[
9 ]
If something is hard
to use, I just
don’t use it as much.
Don’t make
me think!
krug’s first ... is me, the author. Sometimes it’s me the usability professional (“I tell my
clients ”) and sometimes it’s me speaking as a Web user (“If I can’t find a
Search button ”), but it’s a...
... First Law of Usability
DON’T MAKE ME THINK!
Self-evident, obvious and self-explanatory
The user should be able to “get it”
4
Krug’s First Law of Usability is Don’t Make Me Think. If you only have ... That Make Us Think
6
A lot of things on a Web page can make users stop and think unnecessarily, like names of
things, and links and buttons that aren’t obviously clickable...
...
benets. We need better mechanisms to do this … we need some numerical
assessment of impacts rather than a general feeling. We need some sort of
performance assessment framework. We need to talk ... Assessment after the publication
of this report
II 71 per cent of people 65+ have never used the internet (Ref 7)
Policy and performance Don’t stop me now 25
Measuring spend and evaluating...
... a smile the customer responded curtly: “Idon’t think you
have any place to be complaining about muffin top.” Again, the Real Style environment offered
plus-sized women customers (though not workers) ... bust/waist/hip measurements
of 40”/34”/42” and a “perfect” size 28 woman measures at 54”/48”/56”, respectively. Due to
variation in body proportions, few women match size measurements exactl...
... Commitment
Where is Love in the Brain?
Love: Why Men Fall In and Women Fall Out
Why Men Can't Say 'I Love You'
How Men Can Separate Love from Sex
When Women Make Love, Men Have ... Ratio is the Key
Men and Romance
Some Surefire Romance Tips for Men
Why Men Stop Touching and Talking
Why Men Grope and Women Don't
Is There Love in Springtime?
How to Think Sexy...
... info@pita.co.uk
PITA
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ENERGY EVENT
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PROGRAMME
Supported by
Programme correct at time of printing – subject to amendment
PITA wishes to acknowledge the
support of The Carbon Trust ... paper. This measurement
approach emulates laboratory methods, and is
linear not grade dependent - thus minimizing
calibration efforts.
The sensor ensures the accuracy of poros-
ity measurements...
... never come to an end. I drove home
and checked my phone messages. The machine's blinking
indicated someone had left a message but on playback I
heard only an old one. Apparently someone ...
program. The day seemed to really drag on. I had plenty of
work and no reason to be anything but busy. Somehow time
stood still or appeared to do so.
Finally it came time to quit and until ......
... customers’ behavioral
responses to service failure. Because a dissatisfied cus-
tomer is not necessarily angry, it is important to measure
specificemotions in postpurchase customer surveys. Mea-
suring ... at its most extremelevels,
may not be sufficient to explain and predict customers’
behavioral responses. Measuring different specific emo
-
tions should enable management to make better p...