... research effort is needed on the design of labels in order to makethem understandable for consumers. Therefore it is necessary to understandhow the information uptake works, which information ... consumer market companies are forced to launch new, innovativeproducts faster than ever before. Companies therefore have to step up thepace of their research efforts. The companies’ R&D ... taste etc), information delivered by the producer(labelling, information printed on the product/packaging, advertisement), andindirect information from other sources. These information flows...