... because they’re the ones who walk into just aboutevery grocery store in the nation and make sure that the Fig Newtonsare lined up just so. Also, they’re the ones that have to create the bigdisplays ... problems.These are, of course, hypothetical examples, but they give you an ideaof the types of hypotheses that you must develop. These hypothesesthen must be validated to determine not only whether ... exactly that: cost savings. Furthermore, if market-ing and the voice of the customer are excluded from the process,there will be a tendency for the focus of the CRM initiative to shiftinward....