... to free seminars. The more they know about you, the more they see you as someone out to help them, the more they know about your accomplishments -the more loyal a customer they will be.Building ... and the company’s own sales force. Sales- promotion spending calls for setting sales- promotion objectives, selecting sales- promotion tools, developing, presenting, and implementing the sales- promotion ... better for your customers, so that they can make a decision about whether to ask for more information. This respects their time and attention by answering the question, "What can you do for...