... Journal of Marketing, Journal of International Marketing, Journal of International Business Studies, Journal of Business Research, Management International Review, Journal of World Business, ... result, the role of exporting in firms’ activity has become increasingly important. Recognition of this is reflected in the fact that the area of export performance has been gaining increased attention ... of 43 studies, yielding a relatively large sample for review purposes. These studies were published in some of the most established journals in marketing and international business, including...