... designate historic events are also capitalized. the Holocaust the Feast of the Passover New Year’s Day 1.20 Trade names (such as Pepsi and Freon) should be capitalized or, if inappropriate, ... the final word, and that of any principal word in titles of publications and the like (books, newspapers, magazines, periodicals, articles, series, reports, speeches, plays, movies, and musical ... the corporation derived much of its 2002 income from suburban outlets, it established several new ones in 2003. but: After his defeat he retired from public life. • To separate a beginning...