MODELING MARKETING MIX BY GERARD J TELLIS University of Southern California ppt

... R., & Tellis, G. J. (1991). An analysis of the tradeoff between advertising and pricing. Journal of Marketing Research, 31, 160–174. Tellis, G. J. (1986). Beyond the many faces of price: An ... integration of pricing strategies. Journal of Marketing, 50, 146–160. Tellis, G. J. (1988a). Advertising exposure, loyalty and brand purchase: A two-stage model of choice. Jour...

Ngày tải lên: 15/03/2014, 22:20

... trò của Marketing quốc tế . Trên thị trường thế giới , Marketing được thể hiện ở 2 góc độ :Marketing ra nước ngoài hay Marketing xuất khẩu Marketing đa quốc gia hay Marketing toàn cầu Marketing ... ĐỀ TÀI: Xây dựng hệ thông marketing mix của doanh nghiệp trong kinh doanh quốc tế CHƯƠNG II : THỰC TRẠNG VỀ VIỆC XÂY DỰNG HỆ THỐNG MARKETING MIX CỦ...

Ngày tải lên: 24/01/2014, 05:20

... aid and stabilize, thereby Child Health And The Quality Of Medical Care Sarah L. Barber University of California, Berkeley Paul J. Gertler * # University of California, Berkeley and ... the following equation: H ij =α + βQ j + Σ λ k X ik + ε i (4) where H ij is the health outcome of individual i in community j. Physiological processes are often used t...

Ngày tải lên: 23/03/2014, 06:20

... something of the high dignity of her demeanour. As the country became more populous and significant of comfortable life he saw, with a feeling of joy, that the exalted princess and priestess of the ... to the surface of her marble cheek. She arranged the conventional dress that the removal of the robe now disclosed with the solicitous touch of one who is conscious of th...

Ngày tải lên: 24/12/2013, 18:15

... seriously of contracting to a modest and unassuming D. But whenever Mr. James Dillingham Young came home and reached his flat above he was called "Jim" and greatly hugged by Mrs. James ... for Jim. Her Jim. Many a happy hour she had spent planning for something nice for him. Something fine and rare and sterling something just a little bit near to being worthy of the honor...

Ngày tải lên: 26/01/2014, 18:20

... 92-119. Forecasting for Marketing J. Scott Armstrong The Wharton School, University of Pennsylvania Roderick J. Brodie Department of Marketing, University of Auckland Research on ... survey design,” Journal of the American Statistical Association, 61, 658-696. Lawrence, M. J. , Edmondson, R. H. and O'Connor, M. J. (1985), “An examination of the accur...

Ngày tải lên: 23/03/2014, 03:20

... content, and word of mouth marketing are growing by leaps and bounds and are being used by companies to address the fragmentation of consumer markets and the swing from mass to niche marketing. According ... goods, similar to books and software. Historically, the company had offered a variety of discounts ranging from under 20% off regular price to as much as 70%. Majority o...

Ngày tải lên: 07/03/2014, 00:20