marketing mix 7ps strategy at saigon hospital of cosmetic surgery

Ngày tải lên: 26/03/2015, 10:58

... Functional Strategy Competitive Strategy Corporate Strategy Global Strategy Matching organization structure to chosen strategy 1r Implementation and Adjustment Monitoring and Evaluation Strategy ... i s a n d a p p ro a c h e s CHAPTER THEORY ON FORMULATING BUSINESS STRATEGY Strategy defínition and cIassification 1.1 Definition o f strategy T h e te r m “ s t r a t e g y ” u s e d in s c ... analysis Model: five forces Formulation choice of appropriate strategy - Intemal analysis Model: Value Chain Process to -*— *• Model SWOT GREAT ^ Opportunities & threats identily sustainable competitive...

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Ngày tải lên: 26/03/2015, 10:48

... the harvest or exit strategy 1.3.4 Grand strategy matrix Beside the SWOT matrix, SPACE matrix and IE matrix, grand strategy matrix is also a key strategic tool to form a strategy with the ability ... facilitating the administrators to develop four following strategies: strategy of strength and opportunity (SO), strategy of weakness and opportunity (WO), strategy of strength and threat (ST) ... which strategy is most attractive The higher score is, the more attractive the strategy is Table 1.8 - QSPM matrix Key factors weight Replaceable strategies Strategy Strategy AS TAS AS TAS Attractive...

Ngày tải lên: 26/03/2015, 10:56

... concept of basic terms as foundation for building business strategy of the company Presenting the concepts of business strategy of scholars to have a comprehensive view of strategic business strategy; ... attractive point will demonstrate attractive strategy Table 1.5: QSPM Important influenced Influence factors on strategies Feasible strategies Strategy AS TAS Strategy AS TAS Strategy AS TAS I Internal ... prospects of the enterprise In the present context, the term and concept of strategy of military strategy used in the field of management to business strategy The figure below describes the business strategy: ...

Ngày tải lên: 26/03/2015, 10:57

... select strategies to implement Measure and evaluate results Propose policies Feedback Implement strategy Form strategy Evaluate strategy 1.1.3.1 Strategic formation stage: Strategic formation is ... Identification of the attractive score - Calculate the total attractive score - Sum attractive score That‟s addition of total attractive score in the strategic columns of the QSPM matrix The degree of ... David, strategic management consists of three phases: phases of strategic formation, strategic implementation and strategic evaluation Capstone Group N0 - 12 - Building up the strategy of SVI 2011...

Ngày tải lên: 26/03/2015, 10:58

... differentiation Strategy Implementation The selected strategy is implemented by means of programs, budgets, and procedures Implementation involves organization of the firm's resources and motivation of ... Attractiveness Scores in each strategy column of the QSPM The QSPM Sum Total Attractiveness Scores reveal which strategy is most attractive Higher scores point at a more attractive strategy, considering ... The strategic choice: Quantitative Strategic Planning Matrix (QSPM) Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies...

Ngày tải lên: 26/03/2015, 10:58

... Definition of strategy and strategic management: Concept of strategy: Strategy is the determination of basic term goals and objectives of an enterprise, and the adoption of course of action and ... distribution strategy 83 Figure 3.3 The Steps of implement marketing strategy 84 Figure 3.4 Designing of distribution strategy 84 -9- Strategy Management LIST OF TABLES Table 2.1 Financial ratios from ... capability - 11 - Strategy Management The purpose is to study strategy formulation background, strategy formulation process and optimal strategy selection to help BHS identify its strategy which is...

Ngày tải lên: 26/03/2015, 10:58

... that strategies that enterprise has given cannot make use of opportunities or avoid external threatens 2.4.2 Competitive Profile Matrix of SJC Set this matrix to identify the comparative evaluation ... director 03 members of administration council Deputy Director of Farmer materials office Organi zationa l and admini strative office Accou nting office Techni cal office leadership relation Sugar factory ... opportunities – threatens is the important tool to help administrators develop kinds of strategies: strategies of strengths opportunities (SO), strategies of strengths – weakness (SW), strategies of strengths...

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