Deriving Marketing Intelligence from Online Discussion pptx

... approaches to text categorization. Information Retrieval, 1(1/2):67–88, 1999. Deriving Marketing Intelligence from Online Discussion Natalie Glance nglance@intelliseek.com Matthew Hurst mhurst@intelliseek.com Kamal ... discover marketing intelligence from internet discussion data. As is described in the following sections, a project is configured to collect internet discus...

Ngày tải lên: 15/03/2014, 22:20

... Using Netnography for Marketing Research in Online Communities,” Journal of Marketing Research, 39 (February), 61-72. ROBERT V. KOZINETS* The author develops “netnography” as an online marketing research technique ... product developers and market educators. From the practical standpoint of professional marketing researchers, identifying appropriate online communities for part...

Ngày tải lên: 23/03/2014, 03:20

... Field from the Social Marketing National Excellence Collaborative Second in a series of Turning Point resources on social marketing Social Marketing and Public Health 2 A Guide to Social Marketing TurningPoint Collaborating ... adolescents. 5 Ps of social marketing Four domains of influence adopted from commercial marketing plus a fifth added as a result of the public context...

Ngày tải lên: 07/03/2014, 00:20

... targeting. * Marketing. * Marketing audit. * Marketing budget. * Marketing concept. * Marketing control. * Marketing database. * Marketing environment. * Marketing implementation. * Marketing information ... system (MIS). * Marketing intelligence. * Marketing intermediaries. * Marketing management. * Marketing mix. * Marketing process. * Marketing research. *...

Ngày tải lên: 14/03/2014, 19:20

... 15 | Putnam Investments Tweet ebook 11 Examples of Online Marketing Success From Contests to Website Redesign Success Stories >> Marketing on Multiple Channels P u t n a m I n v e s t ... the Inbound Marketing Methodology This selection of 11 case studies from different industries and with different approaches to marketing illustrates some key methodologies of inbound...

Ngày tải lên: 15/03/2014, 22:20

... Inbound Marketing “Baby Got Leads” “Inbound Marketing Movie Trailer” “Foursquare Cops” Want to learn more about using video for marketing? Download the full Video for Marketing ... video. It is different from other video tutorials because it covers video production from a business perspective. Specifically, it explains how you can use video to reach your...

Ngày tải lên: 29/03/2014, 20:20

... 10 xu hướng marketing online 2013 Dưới đây là những dự đoán về xu hướng marketing năm 2013. Một điều chắc chắn là sẽ có một vài lĩnh vực thu hút sự quan tâm của các nhà marketing và cũng ... PunchTab đã khiến chiến lược marketing này trở nên cần thiết hơn bao giờ hết. 4. Tập trung hơn vào marketing nội địa Với sự phát triển của tiếp thị xã hội, các nhà marketing cần phải tậ...

Ngày tải lên: 30/03/2014, 13:20

... within the larger marketing group, there are frictions between marketing, the sales force, and customer service. Marketing began as a function to help the sales force sell bet- ter. Marketing helped ... gone. 82 Marketing Insights from A to Z serves food (buffet, fast food, tablecloths, etc.), and its physi- cal looks and features as a restaurant. • Others suggested adding personal...

Ngày tải lên: 21/09/2012, 17:33