... 107and the supply curve is vertical. In this case, the quantity supplied is the same re-gardless of the price. As the elasticity rises, the supply curve gets flatter, whichshows that the quantity ... scientists, they develop and test theories to explain the world around them. As policy advisers, they use their theories to help change the world for the better. The focus of the preceding two chapters ... higherprice, it is likely that the demand for drugs is inelastic, as it is drawn in the figure.If demand is inelastic, then an increase in price raises total revenue in the drugmarket. That is, because...