... ofrapport you establish. More and more it comes down to three things: 1) your presence, i.e., what you look likeand how you move; 2) your attitude, i.e., what you say, how you say it and how interesting ... people are your greatest resource. They give birth to you; they feed you, dress you, provide you with money, make you laugh and cry; they comfort you, heal you, invest your money, service your ... person's attention. You must alsobe able to hold on to it long enough to deliver your mes-sage or intention. You will capture attention with your likability, but you will hold on to it with the...