... specific feature to the list:• the ‘footballisation’ of East Asia (the growth in national professional football leagues – the J .League, the S .League, the C .League and before that the K- League) .In ... football and gender traditions• Public and private finance and investment in football • The development of professional football • Football and the media• Football fans, ‘hooliganism’ and the ... the role of the media, especially TV and the new media, in expanding the coverage of leading leagues in Europe and South America. It also refers to the development of corporate interests in the sport,...