... (2000)Robbins, Anthony. (1991)Leopold Zuñíga Hernandez is Consumer Insights Manager, Ford de México, Mexico.Angela ... Momney is Project Director, Global Division, The RDA Group, Inc., United States.Jorge Cherbosque is a Counseling Psychologist, UCLA (University of California, Los Angeles), United States.ESOMAR ... PAPERA service application of the Diagram of Cause and Effect...