marketing without advertising

... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...

Ngày tải lên: 08/08/2012, 15:43

... ad.” WARD HANSON, AUTHOR OF PRINCIPLES OF INTERNET MARKETING. FROM “INTERNET MARKETING AND ECOMMERCE,” 2006 4 | MARKETING WITHOUT ADVERTISING ... vision is the driving force behind a successful marketing strategy, and the “whole” has to fit together perfectly.” 138 | MARKETING WITHOUT ADVERTISING Giving Customers Choice About Price 74 Internet ... conditions: 96 | M...

Ngày tải lên: 14/08/2013, 13:43

... Recourse Policy in Writing 10/9 1/4 MARKETING WITHOUT ADVERTISING and broadcast ads; that works out to about $623 for every man, woman and child in the United States” ( Marketing Madness,” May/June ... future. Keep advertising (forever). • The effects of advertising are cumu- lative. Definitely keep advertising (forever). But what about the favorable long-term effects of continuo...

Ngày tải lên: 13/12/2013, 14:15

... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...

Ngày tải lên: 13/12/2013, 14:54

... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...

Ngày tải lên: 18/12/2013, 14:48

... takes—do it! Parallel Marketing Actions In addition to direct marketing, your marketing action plan should include parallel marketing techniques. Parallel marketing is aimed at promoting ... other______________________ Marketing Actions and Events — the What of Your Marketing Plan Once you generate a list of your marketing community, the next step is to plan...

Ngày tải lên: 15/02/2014, 10:33

... and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 13/2 B. How to Evaluate Your List 13/3 C. Marketing Actions and Events: The “What” of Your Marketing Plan ... MANN CONSOLIDATED PRINTERS, INC. Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry 5th ed. p. cm. ISBN 1-4133-0184-3 1. Marke...

Ngày tải lên: 28/03/2014, 19:20

... employees. 1/6 MARKETING WITHOUT ADVERTISING ADVERTISING: THE LAST CHOICE IN MARKETINGS 1/7 We admire, in particular, Google’s oppo- sition to advertising. As part of its no- advertising commitment, ... Direct Marketing Actions 13/7 E. Parallel Marketing Actions 13/15 F. Peer-Based Marketing Actions 13/21 14 Creating a Calendar of Events A. Marketing Calendar for an Interior...

Ngày tải lên: 18/04/2014, 14:09

... customers do your advertising for you. Ralph Warner, Publisher Berkeley, California • 2 | MARKETING WITHOUT ADVERTISING Advertising: e Last Choice in Marketing e Myth of Advertising s Effectiveness ... blatantly free of ads. It also doesn’t accept advertising (like banners on chapter 1 | ADVERTISING: THE LAST CHOICE IN MARKETING | 9 10 | MARKETING WITHOUT ADVE...

Ngày tải lên: 18/04/2014, 14:09