... Low Low nonresponsenonresponsebiasbiasKey StrategiesKey Strategies3 - 1 Chapter Chapter 33 Marketing Marketing ResearchResearch3 - 20The Research ProcessThe Research ProcessPersonal ... controllable marketing variables.two controllable marketing variables.3 - 26The Research ProcessThe Research ProcessGlobal Considerations in Marketing Global Considerations in Marketing ... 2 years: {3,762,000 ––(3,762,000 x .01) } (3,762,000 x .01) } 22--3 years: {3,724,390 3 years: {3,724,390 ––(3,724,390 x .01) }(3,724,390 x .01) }= 3,762,000 0= 3,762,000 0--1...