The Cocoon campaign in conjunction with Suboi posted on the Facebook platform on October 19, 2021, has received great attention from followers who are
"vegan" but also like to rap, expressed through interactions such as: 8 ,3 thousand likes. Within a month, Cocoon highlighted the quality "Queen" campaign, including 15 articles (content about products, give away, mini game, gift combo).
Cocoon Vietnam
# COCOON X SUBOI: “QUEEN” CHẤT - “LUÔN CÓ MỘT NỮ HOÀNG HIỆN DIỆN TRONG BÀN THAN BAN. KIEU HANH VA TU HAO. KHAC BIET
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SUBOI từng chia sẻ với Cocoon rang: “CHAT” that ra là những điều chất lọc nhất của riêng mỗi người, đó có thế là những điều mình biết, rnình thu thập hoặc những sở thích hay mối quan tâm.
Ai cũng có một chất riêng, ai cũng có một “nữ hoảng” bên trong.”
&- Cocoon tin rằng, dù bạn là ai, bạn đến từ đâu và ban đang làm công việc gì thì CHẤT bên trong bạ... Xem thêm
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== A :
Bo) 2 Bìnhluân /2 Chiasẻ Phù hợp nhất
A4. Viết bình luận
Figure 3.5.2.2. 5 COCOON X SUBOI Campaign: “QUALITY QUEEN”
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Figure 3.5.2.2. 6 Combo
Figure 3.5.2.2. 7 Minigame
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Cocoon Vietnam 20 Tháng 10, 2021 - @
Figure 3.5.2.2. 8 Give away YOUTUBE:
Youtube is popular with Internet users all around the world. People access Youtube for relaxing, learning, and having knowledge about cooking, skincare, etc. Many KOLs review some of Cocoon's products on Youtube and those videos recetve lots of attention and reactions, Cocoon's official website has only 339 subscribers.
Figure 3.5.2.2. 9 Cocoon Vietnam Official
Each review video received an average of 1000 viewers, because the intensity of video posting is quite low, so Cocoon's youtube channel still has nothing special to attract viewers to interact.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
mm cocoon.vietnam
898 45,6K 5B Bài viết Người the... Đang the...
Cocoon Vietnam Sức khỏe/Sắc đẹp
Mỹ phẩm 100% thuần chay - cho nét đẹp thuần Việt 100% VEGAN - ORIGINAL VIETNAM BEAUTY đ) www.cocoonvietnam.com/
Văn phòng điều hành: 457 Nguyễn Đình Chiểu, phường 5, quận 3, Tp.Hồ Chí Minh, Ho Chi Minh City, Vietnam
Figure 3.5.2.2. 10 Cocoon's IG account
Currently, Cocoon's Instagram following reaches a fairly high following of more than 45 thousand people. And with a frequency of 2 days, there will be 1 article, each article has a high amount of interaction from hundreds of users. Cocoon regularly posts her products and campaigns to attract more customers and followers to her Instagram.
The number of interactions ranges from lowest to highest:
- Lowest: 75 likes, 0 comments
- Highest: 902 likes, 14 comments. With this post with the highest number of Interactions, Cocoon is preparing meaningful gifts and seeds that contribute to
"oreen" the earth, and with meaningful posts like this, the online community 1s always supported.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Figure 3.5.2.2. 11 Interactions on IG
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Figure 3.5.2.2. 12 Articles about the campaign
And a special thing is, the article Cocoon announced to cooperate with SuboI for limited edition eyes is the most special article, receiving the most attention from the online community with 2078 likes and 16 comments. It can be said that Cocoon has been very successful in choosing Influencers to launch a new product line and female rapper Suboi is very suitable when collaborating with Cocoon.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
@ cocoon.vietnam
ay
7
1.438 lượt thích
cocoon.vietnam ẩŸ' GIVE AWAY - CHÚC MỪNG NGÀY PHỤ NỮ VIỆT NAM 20-10... xem thêm
Xem tất cả 155 bình luận
And for over a month, Cocoon has hiphliphted more than 20 articles about the special collaboration with this beautiful female rapper, Includine articles about product introduction, give away, product creation process, and notables. Most notably, Nicky Khanh Ngoc's quote for women can be mentioned:
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Figure 3.5.2.2. 13 Nicky Khanh Ngoc's quote for women
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
TIKTOK:
< Cocoon Vietnam A
Figure 3.5.2.2. 14 Cocoon's TikTok Channel
Regarding tiktok, a video posting social network used by many young people and regularly updates news there, Cocoon also started encroaching on Tiktok.
Cocoon's following skyrocketed, and now has more than 122,000 followers and 323 thousand likes. In this social networking platform, like other social networks, there will be 1 post every 2 days with hundreds of thousands to millions of views, likes, comments or saves, shares are also quite high. And the videos on tiktok will be about product introductions, campaigns or videos of KOLs/KOCs.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
> 380.2K
Figure 3.5.2.2. 15 Review clips
In addition, on this Tiktok social network, Cocoon is very successful in sales, they hire KOLs/KOCs to sell their products in the form of livestream and thanks to that, many products amount to hundreds. thousands and millions of sales.
3.5.3. Earned:
Articles of rapper Suboi in collaboration with Cocoon posted on her personal page received thousands of likes, comments, and shares and many people responded to buy the product line.
Product reviews from bloggers and influencers: Cocoon has partnered with many beauty bloggers and influencers such as Mai Phuong Thuy, May Nguyen, and Do My Linh to introduce products and share their opinions or tiktokers. Have used and reviewed the product. Cocoon does not pay for these reviews, which are generated from the satisfaction and interest of the people who use the product.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
Sharing on specialized websites and forums: Cocoon regularly posts articles, pictures and videos about its products on specialized websites and forums such as Lamdepblog.com, Meowbeauty.com.vn, or on social media beauty communities like Instagram and Facebook. These articles have attracted interest and positive feedback from the beauty community, creating a natural spread for the Cocoon brand.
Press and media: Cocoon has appeared in many major press and media such as Tuoi Tre, Sao, L'officiel Vietnam, creating attention to their brand and products. These articles are all created from the interest and positive feedback of the press and media about Cocoon's products.
(https://nhathuoclongchau.com.vn/bai-viet/review-top-cac-dong-nuoc-tay-trang- cocoon-su-dung-duoc-yeu-thich-nhat-73107.html )
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”
CHAPTER 4: RECOMMENDATIONS
- Write artistic ads about Cocoon's products and then attach product links or fanpage, ... to get more access.
- Can spread content through channels such as: social media, word of mouth, Google Ads, ...
- Using influential KOLs and a large number of trusted people in cosmetics such as Ha Linh, blogger Trinh Pham, ...
=> Will boost get sales sales sales forthe team sale thanks to find earn number of customers potential.
=> Bring your website and fanpage to the top of search.
=> Attracting a lot of potential customers, helping to increase brand awareness In the minds of customers.
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Topic: Cocoon x suboi campaign: “queen” quality - “always have a queen present in yourself”