CHAPTER 2: DHB LOGISTICS CO.,LTD INSIGHTS OF MARKETING
2.7. Marketing strategy application to logistics services
DHB Logistics Co., Ltd. provides solutions to save import and export costs; international and domestic transport is safe and effective; Customs declaration exactly according to the import tariff; strong support for the most profitable customers on taxes that are completely free. DBH always offers effective cost control solutions through the company's main services such as:
Customs declaration:
So tired with problems in customs clearance for either import or export shipments at Vietnam terminals, the customer can count on our DHB Logistics to work with you as a valued extension of your organization. With dedicated trained-well employees, we are offering the highest level of professional customs brokerage service… DHB Logistics is professional Customs broker – they connect customers:
enterprises, personals with Vietnamese customs at seaports & airports relating to imported-exported cargo at Vietnam in Hai Phong, Da Nang, Ho chi Minh. Moreover, they also accept to do customs broker for customers’ cargo at border gate of overseas destination, especially US customs with strict laws & regulations of imported cargo.
Packaging & Warehousing and distributing:
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DHB Logistics accepts to do packaging service according to exporting standard of overseas contries at destination with competitive charge. Qualitative & standard warehouse system help customers keep cargo in best condition while customer wait for shipping out cargo or distributing in domestic. To specify, DHB Logistics offers high quality services thanks to its system of warehouse ranging in Hai Phong and Ho Chi Minh city with 10,000 sqm of international standard warehouses. We also provide packing and labeling service professionally.
International sea transportation:
When clients have Sea Freight professionals matching frequent sailings and flexible service options to their specific business objectives, they have DHB logistics’s brand of Personal Service. The company’s freight management expert partner with customers to learn their business first-hand.
Equipped with an intimate understanding of customers’s supply chain requirements, DHB pulls from a range of standard Sea Freight products and supplementary options to secure the space allocation, timing, frequency and rates that fit customers’s precise objectives.
Whether DHB need to reserve an oversize container or securely transport customers’s high-value cargo, DHBlogistics Sea Freight specialists treat each shipment with the care and attention it takes to earn clients’s trust.
DHB Logistics supplies all kinds of sea transport:
FCL service:
- Dry container for general cargo
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- Open top container or container with ventilation for live plants, animals …
- Reefer container for frozen seafoods, meet, … - -Container with hanger for garment
- Conatiner (Container) with basin for liquid…
- Container for transporting car, truck…
- Container for foodstuff LCL service direct to US ports
Opportunity of trade exchanges between Vietnam with (and) American companies have led demand of transporting cargo from Vietnam to US and vice versa. Our LCL transporting service directly to US ports from USWC to USEC is ready to serve your esteemed customers. From 4 basic transit hubs in US: Los Angeles, Ca/ Chicago, IL/ New York, NY/ Atlanta, GA, we make sure a shortest & fastest route for your LCL shipment delivered to 75 cities of 53 states of US.
Transportation by air:
In order to have huge volume of cargo imported- exported regularly each week by air, our logistics staffs are always well-trained of knowledge, agile & active during process of handling cargo and they have high team-work spirit when working together. DHB Logistics is air cargo import-export service is more and more prestigious in the market.
It has handled many shipments with huge volume and volume is more and more increasingly with customers’ high belief of our service.
Moreover, with a stable global agents’s system, DHB has many advantages to transport cargo from all airports in Vietnam to all airports in the world and vice versa.
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48 DHB air provide the followings:
1) DHB cargo first:
- Express shipments with exactly defined transit times.
- Daily shipping with first class carriers.
2) DHB cargo business: Fastest possible delivery within a fixed timeframe. For flexible handling of warehouses and individual shipment of goods.
3) DHB cargo economy: For less urgent shipments, that still need to meet deadlines. Defined timeframes and economical tariffs.
4) DHB cargo special: Tailored to your individual requirements.
Versatile transportation concets for charter, on-board couriers or special goods (e.g. dangerous goods, perishable goods etc.)
Domestic container transportation:
DHB Logistics has invested and enlarged for our container truck team with more 15 truck heads and tens of remooc, satisfied demand of transporting containers from factories & companies at industrial zone in Noth -eats (North – East) Delta to all seaports in Hai Phong port.
Moreover, with experienced - qualified assistant driver & driver team, DHB always commit to bring safety for esteemed customers’cargo during process of transport with most special price.
DHB provides all kind (kinds) of trucking services including:
1) Leading Inland Vietnam FTL/LTL transportation:
- Hai Phong seaport – North Province - Noi Bai airport – North (North) Province - Trucking Team in Hanoi.
2) Cross Border Trucking China- Vietnam - Huu Nghi bordergate – North Provicne
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- Huu Nghi bordergate – China - Trucking Team in Huu Nghi area.
3) Landbridge Trucking between ASEAN countries.
- Huu Nghi bordergate – Cau Treo – Vientien, Laos
- Huu Nghi bordergate – Lao Bao – Mukdakhan, ThaiLand.
Multi - modal transportation:
With well-trained & experienced staff team, DHB Logistics is ready to serve esteemed customers with door to door transport service (Door to Door Service).
It has been having enough all factors to make this service such as: warehouse, container trucks, head office in biggest seaport – HA NOI, Hai Phong, Da Nang Port. Ho chi minh, (HA NOI, Hai Phong, Da Nang, Ho Chi Minh Port) good staffs, global agent systems and good relationship with all carriers & airlines to have most competitive freight. The company has exploited absolutely all transport modals to bring customers most perfect service as DHB could.
2.7.2. Price
DHB Logistics Co.,Ltd is a forwarding service company, the sales department of import and export business is looking for customers for the company. Sales staff will find customers who are import-export companies in foreign countries including individual customers. Business information will be found online by employees, then will call to offer, email address and send a specific quotation. The next step is that sales staff (or business owner) will contact to negotiate a contract on how the content will carry out services as well as service fees. If two parties agree to go to the signing step. If they are close customers, just send in the price lists then sign the contract.
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Table 5: Price of customs services and Transportation from port to warehouse in PHO NOI Industrial Park
FCL service:
Con’t 20 Con’t 40 Forwarding and shipping fees from Hai
Phong to Pho Noi Industrial Zone
5.500.000 VNĐ 5.700.000 VNĐ
LCL service:
Customs service fee: VND 1,200,000 / Declaration / lot Transport fee:
- Vehicles 1.25 tons: VND 1,800,000 - Vehicles 1.5 tons: VND 2,000,000 - Vehicles 2.5 tons: VND 2,500,000 - Vehicles 3.5 tons: VND 2,800,000
Source: Import and Export Sales Department
Table 6: Container-related charges FCL service:
20’ 40’
THC – Terminal Handling Charge 78-82 USD
125 USD
CIC – Container Imbalance Charge 30 USD 30-60 USD DO – Delivery Order fee 25 USD 25 USD
Cleaning container fee 4 USD 8 USD
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52 LCL service:
CFS – Container Freight Station fee 14 – 15 USD/ cbm THC – Terminal Handling Charge 2 – 3 USD/ cbm CIC – Container Imbalance Charge 4 – 5 USD/ cbm DO – Delivery Order fee 28 – 25 USD/ cbm
Source: Import and Export Sales Department
Note: In general, the prices and shipping fees are quite detailed. However, it has not included with the preferential price policy as well as the private support to increase customer interest in the service yet.
2.7.3.Place
DHB Logistics invests in management system, specializes in supplying 3PL services in strategic economic locations such as Hanoi, Hai Phong, Da Nang, Tp. Ho Chi Minh City, respectively 4 offices:
- Ha Noi Office: 05FL, No 3 Lane 92 Nguyen Khanh Toan, Quan Hoa Ward, Cau Giay Dist, Ha Noi, Viet Nam
- Hai Phong Office: No 388 Lot 22 Le Hong Phong, Ngo Quyen Dist, Hai Phong City
- Da Nang Office: 03 Dong Da street, Hai Chau Dist, Da Nang City - Ho Chi Minh Office: 158 Dinh Bo Linh street, Ward 26, Binh
Thanh Dist, Ho Chi Minh City
The offices are conveniently located for freight forwarding activities, near major seaports such as Hai Phong, Da Nang, Saigon, Cat Lai ports and international airports such as Noi Bai and Tan Son Nhat.
System of warehouses in Hai Phong, Hung Yen and Ho Chi Minh cities with 10,000m2 of international standard warehouses which located near the main
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intersection and river, so it is very convenient for receiving and storing goods for customers.
2.7.4. Promotion
DHB Expand advertising and marketing activities to provide information to remote customers and promote brands in specialized magazines, internet, social networking sites (facebook, forums). Besides, the company also participates in forwarder associations because this is an opportunity to reach potential customers.
The website of the company provides a lot of information about the service, regularly updating its business activities to help foreign import-export companies know from there to plan cooperation.
2.7.5. Process Step 1: Offer price