2.2 Analysis of factors within the enterprise
2.2.2 Analysis and assessment of the functioning process in company (MF-
1) Marketing:
Sales Department in the entire marketing activities of VIETNAM SUFAT Company was particularly interest and includes the following parts:
The strength of marketing activities in CO. VIETNAM SUFAT is already shaping up to be the work of many functions but operate quite smoothly with target customer oriented; effective communication channels; almost marketing staff are loyal and willing to take the trip long, arduous ... but there is some still not good:
- Poor market forecast.
- Works with customer care (CRM) discrete, unprofessional.
- Qualification, (export-import operations; foreign language, etc.) is limited especially when expanding overseas market.
Sales Deparrtment Dealer I
Service Parts
Order Dealer II
Sales Directors
Marketing Development
Packing
MAIN ACTIVITIES SUPPORT ACTIVITIES
P.R Customers
Remark:
In comparison with competitors, the marketing capacity of VIETNAM SUFAT Company is in average.
Evaluate: 3/5 marks.
2) Production:
Production process in SUFAT VIỆT NAM Company was showed as follow:
Production Plan is built on the basis of of orders from Sales Department on the 20-25 of every month, then Materials Department undertaking contracts with suppliers to provide materials for both production and spare parts for assembly in the factory. This is the production model following the 6 Sigma management system style in conjunction with the ISO 9001-2000 great attention to control the stability of product quality.
Remark:
Compared to its direct competitors, the production capacity of the VIETNAM SUFAT Company is quite strong.
Evaluate:4/5 marks.
We will return to more detailed analysis of production and operation of the Company in the next section (item 2.3.2)
3) Research & Development:
The motorcycles production and assembly Industry in Vietnam really began
Production Planning Delivery materials, components…
Production process: welding;
plastic ịnjection; painting…
Assembly Check 3
Storage Check 1
Check 2
since the early 90's but has grown quite fast. However, in the field of motorcycle design (especially design new styles) according to the Ministry of Industry:
"Because there are limited financial, technical and management level design..., the firms do not have a quality product and own designs but usually simulate the exited old designs. Copy strategy and innovation have created standardized processes domestic motorcycle products at low prices. "
(Source: The Strategy Developing of Vietnamese motorcycle industry in 2015) VIETNAM SUFAT Company is the first business started building R & D center by its own way. Topic "Application of CAD / CAM in the design and manufacture of motorcycles in Vietnam brand Sufat" hosted by the company with the support of funding from the state budget through Science and Technology Contract No. 12/2006 / HDKHCN-DN on 28/9/2007 is a part of this programe.
From 2004-2011, the Company's R & D center has introduced nine new models with half of them has been the Department of Intellectual Property, Ministry of Science and Technology grant patent protection to meet demand ratherchange of tastes and designs of the market at the same time overcome the new challenges of design protection, intellectual property, design piracy ... but the process of WTO accession brings
Remark:
Research and development function is a significant competitive advantage of SUFAT VIETNAM Company in comparison with competitors in the same industry. The only weakness is the personnel to maintain the operation and
Sketch design
Create 3D form
Scan 3D Reverse design
Mould design
development of this department, lack of skill engineers, professionals come here for the job.
Evaluate:4/5 marks 4) Information Management:
SUFAT VIETNAM Company is one of the businesses of manufacturing and assembly of motorcycles has invested early to build not only the IS in enterprise in stage 1 of the e-Commerce such as:
- Procurement of computers, email, set up website - Transactions with customers, suppliers by email
- Find information, promote or advertise business of company on the web - Support customers for products and services.
...but also in stage 2 of the e-Commerce process such as:
- Develop internal network (LAN), network server website with data sharing between departments within enterprise.
- Application many softwares: design, personnel management, accounting, inventory management
Chart 2.2.2a
Summary datas:
CÔNG TY SUFAT VIỆT NAM
Table 2.2.2b Quantity of computers
Desktop: 48 sets; Laptop: 15 sets ERP softwares
Acount:
05 user
Inventory
Management:06 user
Personal
Management:01 user
Design 3D : 02 user Internal network (LAN):
48 HUB and 48 IP for each desktop
Internet
Serve; 01 lead line; 2MB 02 accesspoint:
Remark:
Although the application of information technology into the manufacturing, business administration process in Co. VIETNAM SUFAT now still has a few matters, but in genaral the Company leaders realized early that it’s business spreading over many areas: production management (ERP), marketing management, supply chain management (SCM) ... but in any area, the aid of information technology can bring cost reduction, increase profits. Therefore can be seen this as a strength of SUFAT VIETNAM Company..
Evaluate:4/5 marks