EXTERNAL AUDIT: C OMPETITORS OF W EBSITES AND S OC- 123docz.net

Accommodation business -One of the markets with high speed and fierce competition, is the business of providing bedroom rental services of a tourist accommodation establishment. In another sense, accommodation business Tourism is understood as the business activities of tourist accommodation establishments in providing accommodation, food and other services to satisfy the needs of temporary stay. of tourists in a province, a region or a developing country.

Along with the development of Vietnam's tourism, the system of tourist

accommodation establishments has been increasingly invested and renovated in the direction of modernity, in line with the country's socio-economic development, meeting the needs of tourists. The demand of tourists is increasing, especially since the country's renovation and opening up.

The whole industry and localities, especially in key tourist areas, have promoted internal resources and mobilized capital from all economic sectors to develop infrastructure and material and technical facilities for tourism. , including the system of tourist accommodation establishments. Through the process of accumulation over many years and outstanding efforts in recent years, the system of tourist

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accommodation establishments in Vietnam has grown in terms of both quantity and quality.

Besides, other forms of tourist accommodation have also been expanded, notably the type of accommodation connected via airbnb, homestay, boutique hotel, time-share model... Imprints of current digital technology ownership is increasingly evident in the accommodation business with the increasing trend of online booking, electronic payment, smart technology applied in management and provision of facilities to serve guests at the accommodation establishment. .

Over the years, the system of tourist accommodation establishments in Vietnam has taken part in thoughtfully serving major events of the industry and the country such as the Asia-Pacific Economic Cooperation (APEC) 2017, the Conference US-North Korea summit in Hanoi, ASEAN Tourism Forum (ATF) 2019 in Ha Long, United Nations Vesak Day 2019 and many other important events. Thereby contributing to affirming the role, position and ability of Vietnam in hosting important world events, as a friendly, reliable and peaceful partner.

On March 11, 2020, the World Health Organization (WHO) officially declared the COVID-19 epidemic caused by the new strain of Coronavirus (SARS-CoV-2) as a global pandemic. The tourism industry in general and the accommodation service business in particular (hotels, resorts, homestays, ...) is the industry that is most severely affected due to the limited number of tourists from abroad, as well as domestic tourism. due to concerns about the spread of COVID-19.

According to a report by the Department of Tourism (VNAT), preliminary statistics show that when the COVID-19 epidemic returned, so far, millions of tourists have postponed or canceled tours. For example, some centers such as Hanoi have about 32,000 customers canceling domestic tours; City. Ho Chi Minh City has more than 35,000 travel programs including package tours, optional tours, services (hotels, air tickets, attractions ...) have been canceled.

The Ministry of Culture, Sports and Tourism ranked the top 4 best 5-star hotels in the

"Vietnam Tourism Awards 2019" ceremony.

● Intercontinental Danang Sun Peninsula Resort (Da Nang)

● JW Marriott Hotel Hanoi (Hanoi)

● Four Seasons The Nam Hai Resort (Hoi An - Quang Nam)

● Vinpearl Nha Trang (Nha Trang - Khanh Hoa)

Website Facebook Instagram YouTube

Intercontinental Danang Sun Peninsula Resort (Da Nang)

Languages:

Vietnamese, English, Japanese, Korean, Chinese, Russian Posting 5- 7 news per month

Content about services, online booking form, contact information

128,741 followers Posting 8-10 news per month Content (in Vietnamese and English) and images related to employee social activities and resort services

26.5K followers The content, images and posting time are similar to the Facebook fanpage

1.03K subscribers Posting 2-3 videos per year Videos of services and customer experiences

JW Marriott Hotel Hanoi (Hanoi)

Language:

(variety) The Americas, International, Asia &

Oceania, Europe.

Posting 3-5 news per month

Content about services, contact information, online booking and guest reviews.

86,948 Followers Posting 5-8 news per month Content (in Vietnamese and English) and images related to hotel’s services, especially promotion program

3782 followers The content, images and posting time are similar to the Facebook fanpage

594 subscribers Posting 5-8 videos per year Videos of services and customer experiences

Four Seasons The Nam Hai Resort (Hoi An - Quang Nam)

Language:

English, Chinese, Korean, japanese Posting 5-10 news per month

Content about services, contact information, online booking

42,631 followers Posting 13-15 news per month Content (in Vietnamese and English) and images related to the hotel's services.

20.7K followers The content, images and posting time are similar to the Facebook fanpage

45.1K subscribers Posting 8-10 videos per year Videos of services and customer experiences

Vinpearl Resort Nha Trang (Nha Trang – Khánh Hòa)

Language:

Vietnamese, English;

online booking add Korean Posting 5-10 news per month

Content about the company such as phone number, address, its services, recruitment information and company

28,804 followers Posting 8-10 news per month Content (in Vietnamese and English) and images related to the resort's services.

Do not have Vinpearl Nha Trang Instagram.

Vinpearl Instagram with 10.7K followers The content, images and posting time are similar to the Facebook fanpage

Do not have Vinpearl Nha Trang

YouTube.

Vinpearl’s YouTube with 10.8 K subscribers Posting 5-10 videos per year Videos of services and customer experiences

policies, online booking

About tendencies: Due to COVID 19, travel trends have changed a lot. People will prefer some kind of tendencies below

Firstly, when traveling in the direction of social distance, tourists prefer to choose a deserted destination close to where they live so that they can arrange their own trip but still ensure safety.

Secondly, travelling in a small group is a way for tourists on tours to adapt to the current context.

Thirdly, health-oriented tourism is more popular in the travel industry, finding a trip which could restore their health after the COVID 19 is controlled will be a trend in 2021.

Finally, replacing crowded tourist destinations with more remote, deserted places to visit or organize cycling and climbing tours.

Nowadays, travel agents are not only selling tours and tickets, but also acting as a source of information and knowledge.

About phase of the market

A rising number of people search for information through the Internet by using their phones

Ex: 70% of customers have researched travel information with their smartphones Young people tend to booking online

Ex: 75% of end users booking tours are under 34 years old. Of these, 41% are aged 25-34 and 34% are between the ages of 18-24.

Changing in make a plan

Ex: Instead of booking services long in advance to save costs like before, travelers will now tend to shorten the time to book services closer to the time of departure.

Vinpearl’s target market

EXTERNAL AUDIT: C OMPETITORS OF W EBSITES AND S OCIAL M EDIA