2.5.1. Revenue, profit and asset criteria
Table 2.13 Some indicators related to business performance of Bach Viet Transport Co., Ltd
No 1 2 3 4 5 6 7 8
(Source: Accounting - Human Resources Department, Bach Viet)
49714. 43116. 8116.
2018 2019 2020
Figure 2.7: Bussiness Ratios
Looking at the data table, we can make some comments about the company's business performance in the period of 2018 - 2020 as follows. Firstly,it is Profit-to-sales ratio. Bach Viet's profit-to-revenue ratio has steadily increased over the years, from 10.941% in 2018 to 16.794% in 2020. The company's ROS profit margin value reached
the highest level in 2020. Specifically, in 2018, the company's profit-to-revenue ratio was 10.941%, equivalent to every 100 dong of revenue the business earned from business activities, bringing in 10.941 dong of after-tax profit. This value in 2019 is 12.915 VND.
In 2019, the value of this indicator decreased to 12.915%, meaning that the enterprise only received 12.915 dong of after-tax profit when it collected 100 dong of revenue, down from 1.974% in 2018. Secondly, it is Return on equity ratio. The last indicator in the list of indicators to evaluate the profitability of a business is the rate of return on equity ROE.
The company's ROE value increased over the years, increasing from 14.497% in 2018 to 16.81% in 2020. Specifically, in 2018, the value of return on equity ROE was 14.497%, which means that when the enterprise spends 100 dong of equity, it earns 14.497 dong of after-tax profit. In 2019, this value decreased by 1.934% compared to 2018, so the enterprise will earn VND 16.431 profit after tax after investing 100 VND of equity in operating business in 2019 more than in 2018. In 2020, the ROE value is 16.810% - a slight increase from 2019 of 0.379%, which means that with VND 100 of equity, investors will receive VND 16.810 profit after tax. Last, it is Return on asset. The rate of return on fixed assets has increased over the years. The highest value of this indicator falls in 2020 at 20,987%, which means the enterprise will get 20,987 dong of profit after tax when spending 100 dong of fixed assets. The lowest value in 2018 was only 11,302%, which means that when the enterprise spent 100 VND in fixed assets to invest in business activities, it earned 11,302 VND in after-tax profit. The value of this indicator in 2019 is 14.745%. In 2020, the rate of return on fixed assets increased by an amount of 9,685%
compared to 2018. The upward trend in ROA proves that the business uses assets more efficiently. ROA increases for 3 consecutive years, proving that the company is doing well.
2.5.2. Customer service quality criteria
Service quality is assessed during contract performance and after contract performance. In the process of contract performance, the document staff quickly execute the necessary documents for the customer to sign and stamp. The delivery staff also perform the delivery process quickly and ensure the safety of the goods without any loss
or damage. The service price of Bach Viet is not too high, easy to accept. Time to prepare documents to apply for certificates of origin is also done quickly. Besides, the staff who prepare payment documents for customers is also very good, there is no problem in the payment process between customers and partners. As well as return documents to customers after completing the contract.
Table 2. 14: The proportion of quality goods delivered by Bach Viet
Year
Proportion of quality goods
After implementing the contract, Bach Viet still does not have many customer gratitude programs. The company only gives gifts to customer companies on the occasion of the Lunar New Year as well as the calendar only on the New Year. Through this, we can see that the quality of the company's service during the contract implementation is quite good, and the after-customer service and gratitude programs are not very good either.
2.5.3. Market share criteria of enterprises in the field of freight forwarding
Currently, the company's forwarding market share is still limited, only accounting for about 8% of the general freight forwarding market and about 6% of the freight forwarding market share by sea. This market share in terms of proportion and value is not too small, but compared to the company's development scale, this can be considered a problem that needs to be overcome.
17% 8%
75%
Bach Viet
Foreign companies Other companies
Figure 2.8: Company market share
Compared to foreign forwarding companies or joint ventures, this market share becomes even smaller. This is not necessarily within the control of the company as well as other forwarding businesses because those companies have the potential in capital and technology, they often offer lower prices with perfect service. And for customers, sometimes the initial offer price plays a very important role in the decision-making process. In short, the company cannot be content with what it already has, but needs to make more efforts to gain a higher position in the sea freight forwarding market in Vietnam. At the company, the imbalance in the structure of goods delivered by sea is reflected in the imbalance in the output as well as the value of import and export goods.
The proportion of import goods is always higher than that of exports because the export price offered at Bach Viet is always higher than that of other companies in the same industry.
2.5.4. Criteria for the level and speed of business development
After 16 years of development, Bach Viet is currently operating as a level 1 agent that only delivers services requested by customers, customs clearance, document making, storage, warehousing, forwarding. Although means of transport and equipment, machinery or warehouses are must-have assets of companies operating in the field of
Logistics in order to provide customers with the best and fast shipping solutions. Best. 67
However, Bach Viet does not invest in these assets due to their high value, high maintenance and repair costs, which can lead to too high total costs while not using the full capacity of the vehicle or vehicle. machines. The company chooses to outsource the means of transport and machinery. Some of the garages that the company chooses to cooperate with are large, reputable units in the market such as: Safaco, Sao Hai Phong, Duong Dai ..., specializing in providing tractors for transporting containers or trucks. with a variety of weights from 1.25 tons to 10 tons, serving retail, intra-city or inter-provincial transportation, serving long distances that almost logistics units cannot compete with.
Examples of some long-distance routes where customers have great transportation needs but very few orders are supplied, such as from Cat Lai port (Ho Chi Minh) to Lam Dong, clear regions such as Gia Lai, Dak Lak….but Bach Viet has links with bus operators specializing in these routes, so it has a great position in the market. The company also does not invest in buildings, structures or warehouses, but hires warehousing services from NCTS, ALS, GWS, VICONSHIP…. and companies providing other domestic
services such as storage, container packing for retail consolidation services. The company pays special attention to management devices: computers, desk phones, printers... These devices will be periodically checked by technical staff during use to review the status of use. use the machine and take timely repair and maintenance measures. In addition, the company also invests in software to serve its business activities (accounting for 12.686%
of the total value of fixed assets in 2020): ECUS, electronic invoice software, internal system administration, Outlook …