Trade Journals and Trade Press

Một phần của tài liệu Export Marketing Guidelines for Vietnamese Craft Exporters (Trang 64 - 69)

US market

http://www.homeaccentstoday.com/ The information source for the home accent industry http://www.accessorymerchandising.net/ The retailer’s choice for fashion, trends and product news

(for accessory)

http://www.furniturestyle.com/ The retailer’s choice for fashion, trends and product news (for furniture)

http://www.hfnmag.com/ The news weekly of home products retailing (for all kinds of home products)

http://www.hometextilestoday.com/ The online fashion and business news source for the home textiles industry

http://www.furnituretoday.com/ The weekly business newspaper of the furniture industry http://ldbinteriortextiles.com/topnav_test.htm News and trends in the industry

EU market

GERMANY Schửner Wohnen

Living and interior decoration

www.livingathome.de

Stil & Markt

Gifts, table- and houseware, lifestyle

ww.meisenbach.de

Das Haus

Interior decoration, garden

www.haus.de

Wohnidee - Wohnen und Leben Interior decoration, gifts

www.wohnidee.de

Elle Decoration Fashion, culture

www.elle.de

UNITED KINGDOM Tableware International Houseware, tableware, gifts

www.dmgworldmedia.com

English Homes Home and lifestyle

www.international-homes.com

The English home

Interior design and decoration

www.theenglishhome.co.uk

FRANCE Art & Decoration

Decoration, hobby and art

www.art-decoration.fr

Cuisines & Bains Kitchen and bathing

www.cuisinebain.com

Elle Decoration France

Fashion, beauty, interior decoration, home

www.elle.fr

ITALY Elle decor

Fashion, beauty, interior decoration, home

www.elle.it

Spazio Casa

Style, interior decoration, home

www.spazio-casa.it

THE NETHERLANDS Eigen huis & interieur Living, home decoration

www.vtwonen.nl

Ariadne at home Living, home decoration

www.ariadneathome.nl/

Home & garden

Garden and home decoration

www.homeandgarden.nl

SPAIN Casa diez

Home decoration

www.casadiez.wanadoo.es/

Asian market AUSTRALIA Australian Country Craft &

Decorating

www.expresspublications.com.au

Pottery in Australia www.ozemail.com.au/~potinaus Australian Giftguide Magazine www.intermedia.com.au

TAIWAN House of Living Art www.hola.com.tw/

You can refer to many other useful magazines like: Cosmopolitan, Home Décor, Australian Home Beautiful, Luxury Home Design, House & Garden, Ethan Allen, Mark & Spencer Home, Vogue Living, Wallpaper, Architect, Sunset Magazine, Country Home, Furniture Style, Residential Lighting, East Bay Home & Design...

Other websites with information on market trends:

Reference for furniture and accessories designs Modern designs, a wide range of products, European taste

www.habitat.net/uk/main_uk.htm www.gloster.com/home.php www.chaplins.co.uk www.homedepot.com www.global-furniture.uk.com Suppliers and importers of home furniture and www.ibolili.com

accessories www.viamotif.com www.furniture-cni.com www.palecek.com Japanese style in home decoration www.tatamiroom.com

Useful magazines and materials for understanding lifestyle in America

Name Information

ELLE DECORATION Life style decoration magazine which has been sold in 18 countries, understanding market trend in the world

MARTHA STEWART Living Home living magazine edited by Martha Stewart who is a charismatic designer, simple and functional sense

REAL SIMPLE Life style magazine which has been targeted "Simple design", supported by ordinal American people

HOME Life style magazine which can provide various useful information / idea, useful for analyzing life style

Domino Magazine for shopping, showing inquiry address by each products, useful for analyzing strong seller products

INSIDE OUT Home decoration magazine for people who living in city area, for understanding of interior design trend

THE WORLD OF INTERIORS

Interior magazine which has been targeted classical design, targeted to old generation

WILLIAM-SONOMA Famous kitchenware store, available catalogue sales, useful for analyzing general life style in USA

POTTERYBARN Famous Home interior design shop, management by William Sonoma, useful for analyzing interior design trend

West elm Sense oriented home interior shop, supported by all generations, useful for analyzing life style in city area

RESTORATION HARDWARE

Famous Home interior design shop, useful for analyzing contemporary life style

BO concept Europe taste Interior furniture shop, useful for analyzing life style of younger elite people.

IKEA Home related products chain store, useful for analyzing life style of ordinal people in USA.

The Container Store Specialty chain store selling all container products, useful for analyzing ordinal life style in USA

Crate & Barrel Interior product store which is selling low price products, useful for analyzing general interior products trend

Not Neutral Catalogue published by product design company in LA, can see design

trend in USA

NATUZZI Leather sofa products manufactured by Italian company, very popular in USA

The land of Nod Interior catalogue for Kids, useful for analyzing general design trend

FRONTGATE Catalogue sales for garden interior products, classical design Grandinroad Catalogue sales for garden interior products, classical design Splash Catalogue sales for pool, garden related products

Accessory Merchandising Material which was delivered in Gift show, can get information of exhibitors

Home fashion & FURNITURE TREND

Materials which was delivered in Gift show

Food & Mood Trendy restaurant information magazine

ELLE Readers are fashion oriented women, urban trend fashion magazine Harper's BAZAR This magazine is showing fashion trend, designer's trend

In Style Fashion sense is not so high, but for general customers

Lucky Magazine for shopping, showing inquiry address by each products, useful for analyzing strong seller products

Neiman Marcus Catalogue sales of high prestige department store, for fashion oriented rich women

NORDSTROM Catalogue sales of department store which is targeted customer satisfaction No1,

COACH Bag catalogue for working women, useful for analyzing price point of leather products

ANTHROPOLOGIE Proposal type life style store for 20-30 years old generation, useful for analyzing product trend for young

CHICO'S Catalogue sales chain store for Mrs generation, not so high grade but increasing demands

TIFFANY & CO. The most famous jewellery shop in US, simple design NIKE Sports wear company, can see trend of sport wear

BOSTON PROPER Catalogue sales for targeting Mrs generation, can see overall product trend Brooks Brothers Traditional American fashion wear store, useful for fabric analyzing J.CREW Casual wear chain store in USA, is supported by younger generation in

USA

WOOLRICH Casual wear catalogue sales of American country wear, not so fashionable.

PAUL FREDRICK Catalogue sales of men's ware, not so related fashion, but useful for analyzing price point

Dickies Catalogue sales of working wear, popular in Japan as a casual wear

LAND'S END Catalogue sales of casual wear, not so fashionable but can see general life style in USA

L.L.Bean The biggest catalogue sales of outdoor products, can see outdoor style in USA

REI Catalogue sales of specialty outdoor products

Pataginia Specialty outdoor products store, famous for protection of natural environment policy

Baby style Catalogue sales of baby wear and maternity wear

TEXTILE report Magazine for future article of colour trend and textile trend in 2006 COLLEZIONI TRENDS Trend forecast magazine in 2006

PREMIERE VISION Colour trend forecast include colour sample in 2006

Appendix No.6

Một phần của tài liệu Export Marketing Guidelines for Vietnamese Craft Exporters (Trang 64 - 69)

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