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tham gia ho衣v"8瓜pi"rjƒv"o磯w"f́pi"vj穎 ph違k"8逢嬰e"8 q"v衣q"eƒe"mk院n th泳c sau:
‚ Cp"vq p"x羽 sinh th詠c ph育m ‚ An vq p"ncq"8瓜ng Ỵ s泳c kh臼e Ỵo»k"vt逢運ng ‚ Ki院n th泳c s違n ph育m ‚ Sw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠 s英a m姻 ‚ Rj”pi"ejƒ{"ej英c"ejƒ{ ‚ U挨"e医p c泳u (Nestle Vevey, 2011)
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li羽w."oƒ{"o„e."eqp"pi逢運k."rj逢挨pi"rjƒr, o»k"vt逢運pi"x "eƒe"{‒w"e亥u v隠 v羽 ukpj"eƒ" pjÔp"8i v噂k"pj„o"rjƒv"o磯w."pi逢運i pha m磯w.È
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D‒p"e衣pj"8„."8吋 t衣q"p‒p"u違n ph育m cu嘘k"épi 8衣t ch医v"n逢嬰ng nh逢"oqpi"ow嘘n."8瓜i
pi "pjÔp"xkp"e"vj s胤 ph違k"8嘘i m員t v噂k"eƒe"piw{"e挨<"ejƒ{"p鰻 fq"swƒ"vt·pj"8wp"p医u b茨ng ga; b鵜 vj逢挨pi"vtqpi"eƒe"jq衣v"8瓜ng pha ch院, v壱n chuy吋p."d逢pi"d‒."u穎 d映ng dao
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nhi羽m gi噂i thi羽w"x "vt違 lk"ee"eÔw"ji c栄c"mjƒej"j pi"e„"nk‒p"swcp"8院n s違n ph育m.
AÔ{"e pi"n "ov"e"jk"8 qu違pi"eƒq"x隠 s違n ph育m c栄c"o·pj"pj茨m t衣q"vj‒o"8瓜ng l詠c mua 荏 mjƒej" j pi0" X·" x壱y, ki院n th泳c v隠 s違n ph育o" n " o瓜t n瓜k" fwpi" 8 q" v衣o
mj»pi"vj吋 thi院u.
Piq k"tc."Pguvng"n "o瓜t t壱r"8q p"p鰻i ti院ng v噂k"eƒe"u違n ph育m thay th院 s英a m姻x "eco"
k院t th詠c hi羽p"eƒe"sw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠 s英a m姻. T医t c違ee"pjÔp"xkp" mjk"n o"xk羽e"ejq"Pguvng"f́"n o"f k"j衣n hay th運i v映 8隠u ph違k"8逢嬰e"8 q"v衣o v隠 eƒe" sw{"8鵜pj"p {"x "8瓜k"pi "rjƒv"o磯w"e pi"mj»pi"piq衣i l羽x·"Ðu英cÑ"n "o瓜v"vj pj"rj亥n quan tr丑pi"8吋 t衣o ra m磯u Milo rjƒv"ejq"mjƒej"j pi0"M員e"f́"Ðu英cÑ"f́pi"rjc"ej院 Oknq"mj»pi"e„"nk‒p"swcp"i·"8院n s違n ph育m thay th院 s英a m姻."pj逢pi"p院w"vtqpi"vt逢運ng h嬰r"mjƒej"j pi"8逢嬰e"rjƒv"m磯w"e„"vj逸c m逸c hay nh亥m l磯p"vj·"8瓜k"pi "rjƒv"o磯u c亥n
e„"mk院n th泳e"8吋 tr違 l運k"mjƒej"j pi0"X·"x壱{."eƒe"sw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠
s英a m姻e pi"n "o瓜t n瓜i dung c亥p"8逢c"x q"ej逢挨pi"vt·pj"8 q"v衣o.
V„o"n衣k."uƒw"p瓜i dung ki院n th泳c t壱r"8q p"Pguvng"{‒w"e亥w"8 q"v衣q"ejq"8瓜k"pi "rjƒv"
m磯u th詠c s詠 c亥n thi院v"x "e„"vj吋 h厩 tr嬰e»pi"xk羽e"rjƒv"o磯w"8衣v"8逢嬰c nh英ng m映e"8 ej"
c栄c"p„0"
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4.2.1 Sぐn⇔ぢng mｄw"rjƒv"fば kiｘn
V噂i s嘘 n逢嬰ng m磯w"rjƒv"f詠 ki院p"n "3047205;:"o磯u (chi院m 15% t鰻ng s嘘 m磯w"8逢嬰c
rjƒv"p<o"4235+."u違n ph育o"Oknq"8逢嬰e"rjƒv"荏 h亥u h院t t雨pj"vj pj"e栄a Vi羽t Nam. T雨 l羽
J·pj"603<"V雨 l羽pi逢運k"vk‒w"f́pi"f詠 ki院p"8逢嬰e"rjƒv"o磯u Oknq"p<o"4235
(Ngu欝n: Bƒq"eƒq"p瓜i b瓜)
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m磯u c亥n 8逢嬰e"8違m b違o"8吋 t医t c違pjÔp"xkp"f"vj pj"rj嘘 l噂p"jc{"eƒe"v雨nh 荏 zc"8隠u nh壱p"8逢嬰c s詠swcp"vÔo8 q"v衣o vj ej"j嬰p.
4.2.2 Kｘt quＶ8ƒpj"ikƒ"xうukpj"cp"vq p"vjばc phｂm
X·"v亥m quan tr丑ng c栄a v医p"8隠 cp"vq p"x羽 sinh th詠c ph育o"p‒p"b瓜 ph壱n A違o"d違q ch医t
n逢嬰ng chu厩i cung 泳ng c栄a Nestle Vi羽t Nam e„"vjk院t k院 m瓜t b違pi"8ƒpj"ikƒ"eƒe"vk‒w" ej "cp"vq p"x羽 sinh th詠c ph育m (Ph映 l映c 2). Bp"8pj"ik"p {"8e"pjÔp"xkp"iko" uƒv"e栄a t瑛pi"pj„o"rjƒv"o磯u 8ƒpj"ikƒ"x "i穎i v隠e»pi"v{"f鵜ch v映8吋 x穎n#0"A欝ng th運i,
8衣i di羽n B瓜 ph壱n Marketing s胤 ng磯w"pjk‒p"f́pi"ej pj"d違p"8ƒpj"ikƒ"p {"8吋8ƒpj"ikƒ"
v医p"8隠cp"vq p"x羽 sinh th詠c ph育m c栄c"pj„o"rjƒv"o磯w"x "mk吋o"vtc"ejfiq"u詠 8ƒpj"ikƒ"
cc"pjÔp"xkp"iko"uv"e"vtwpi"vje"jc{"mjằpi"xi t亥n su医t t嘘i thi吋u m厩i sw# m瓜t l亥p0"X "ew嘘k"épi."8衣i di羽n B瓜 ph壱n Qu違p"n#"ej医v"n逢嬰ng chu厩i cung 泳ng c栄a Nestle s胤 8ƒpj"ikƒ"v鰻ng th吋 ho衣v"8瓜pi"p {"e pi"pj逢"u詠 ej pj"zƒe c栄c"e»pi"v{"f鵜ch v映 x " 8衣i di羽n B瓜 ph壱n Markerting v噂i t亥n su医v"uƒw"vjƒpi"o瓜t l亥n. K院t qu違 8ƒpj"ikƒ"e栄a
p<o"4234"x "sw#"3"p<o"4235"8逢嬰e"vt·pj"d {"荏 B違ng 4.1. D逸e 22% Trung 23% A»pi"Pco" d瓜 23% VÔ{"Pco"d 32% ~芋"ﾉ茨"ﾐｪ吋胤ｷ" ｷZ "S ﾐｪ"S迂"ﾆｷ壱ﾐ"U吋陰I" ｴ= "ﾏ違 "cｷﾉﾗ" ﾐBﾏ"ヲヰヱン""
B違ng 4.1: B違ng ch医o"8k吋m v医p"8隠cp"vq p"x羽 sinh th詠c ph育m (Ngu欝p<"Dƒq"eƒq"p瓜i b瓜) P<o"4234 Sw#"3"p<o" 2013 Ak吋o"vtwpi"d·pj"fq"e»pi"v{"f鵜ch v映 ch医m 100 99 Ak吋o"vtwpi"d·pj"fq"8衣i di羽n B瓜 ph壱n Marketing Nestle ch医m 85 87 Ak吋o"vtwpi"d·pj"fq"8衣i di羽n B瓜 ph壱n Qu違n n#"ej医v"n逢嬰ng chu厩i cung 泳ng Nestle ch医m
75 70
Qua k院t qu違 ch医o"8k吋o"vt‒p."e„"vj吋 th医{"8逢嬰c ba v医p"8隠:
‚ M瓜v"n : vt逢噂c th詠c tr衣pi"8k吋m s嘘8ƒpj"ikƒ"d荏i Nestle 荏 m泳c th医p pj逢"x壱{"o " ikƒo"uƒv"e栄c"e»pi"v{"f鵜ch v映 v磯p"ejq"8k吋m 99 Ỵ322"8欝pi"pij c"x噂k"ikƒo"uƒv"
c栄c"e»pi"v{"f鵜ch v映 mj»pi"e„"mk院n th泳e"x "pj壱n th泳c h嬰r"n#"x隠 v医p"8隠 an
vq p"x羽 sinh th詠c ph育o"e pi"pj逢"#"pij c"e栄c"eƒe"vk‒w"ej "8逢嬰e"8逢c"tc"8吋
ki吋o"uqƒv0"D違p"8ƒpj"ikƒ"p y ch雨 8逢嬰e"eqk"pj逢"o瓜t th栄 t映c gi医y t運 c亥n ph違i
8k隠p"x q"vtqpi"swƒ"vt·pj"jq衣t 8瓜ng.
‚ Jck"n : n院u c医r"ikƒo"uƒv"8«"e„"mk院n th泳e"x "pj壱n th泳e"mj»pi""rj́"j嬰r"pj逢"
th院vj·"mj違p<pi"8k"pi "pjÔp"xkp"vtc ti院r"rjc"x "rjƒv"o磯w"e„"8栄 ki院n th泳c c亥n thi院v"n "t医t th医p.
‚ Dc"n < 8衣i di羽n c栄a b瓜 ph壱p"Octmgvkpi"vw{"e„"pj壱n th泳c v隠 v医p"8隠 p {."vw{" pjk‒p"e„"vj吋 nh壱n the"p {"ejc"8e"vq p"fkp"pp"ok"iÔ{"tc"mjqpi"eej" 8km s嘘mjƒ"n噂p"pj逢"x壱y.
V„o"n衣i, v噂i c違 ba v医p"8隠8逢嬰c nh壱n di羽n 荏8Ô{"vjÃ"xke"zÔ{"fng m瓜t ej逢挨pi"vt·pj 8 q"v衣q"d k"d違p"n "8k隠w"mj»pi"vj吋 ch壱m tr宇.
4.3 EJ姶愛PI" VTỵPJ" JK烏N T萎K" A姶営C K蔭T H営P V閏I HO萎V" A浦NG
RJèV"O郁U
Vi羽e"zƒe"8鵜nh nh英ng ho衣v"8瓜pi."ej逢挨pi"vt·pj"jk羽n t衣k"8逢嬰c k院t h嬰p v噂i ho衣v"8瓜ng
vi羽e"zƒe"8鵜pj"vj‒o"pj英pi"{‒w"e亥u, k悦p<pi"e亥n thi院t, c亥n b鰻uwpi"x q"p瓜k"fwpi"8 q"
t衣q"ejq"pj„o0
Hi羽n t衣i ejq"8院n h院v"p<o"4235."8嘘i v噂i s違n ph育m Milo, Nestle 8cpi"sw違pi"dƒ"j·pj" 違pj"vj逢挨pi"jk羽u vj»pi"swc"ej逢挨pi"vt·pj"ÐVt衣k"jfl"p<pi"n逢嬰piÑ"x q"o厩i cu嘘i tu亥n trong su嘘v"dc"vjƒpi"jfl0"A院n v噂i tr衣k"jfl"p {."vt飲 em s胤8逢嬰c tham gia h丑c h臼i m瓜t s嘘 o»p"vj吋 thao h医p d磯p."8逢嬰e"vjco"ikc"ej逢挨pi"vt·pj"owc"Oknq"8鰻k"sw "x "8逢嬰e"rjƒv"
m磯u Milo u嘘ng mip"rj 0"PjÔp"xkp"vkp th鵜 ejq"ejpi"vtÃpj"p {"dcq"io<"pjÔp" xkp"rjc"rjv"ow."pjÔp"xkp"8k"sw "x "pjÔp"xkp"jng dp"vt"ejk0"Vtqpi"8." pjÔp"xkp"8k"sw "x "pjÔp"xkp"jng dp"vt"ejk"n "pjpi"pjÔp"xkp"vji v映8逢嬰c
vjw‒"v瑛 m瓜v"e»pi"v{"f鵜ch v映 mjƒe."e»pi"xk羽e"mj»pi"e„"vk院r"z¿e"vt詠c ti院r"8院n s違n pho0"Ep"pjÔp"xkp rjc"rjƒv"o磯u ch雨 n o"e»pi"xk羽e"ejw{‒p"o»p"x "mj»pi"vjco" ikc"eƒe"jq衣v"8瓜pi"mjƒe0
V„o"n衣i, e»pi"v{"8cpi"e„"jq衣v"8瓜ng ti院p th鵜 mjƒe"m院t h嬰p v噂i vi羽e"rjƒv"o磯w"f́pi"
th穎 pj逢pi"pj英ng hov"8pi"p {"mjằpi"e"pj"jpi"iÃ"8p"pjo"rjv"ow"pp" mjằpi"ep"zgo"zv"ee"jqv"8pi"p {"mjk"zÔ{"fng ej逢挨pi"vt·pj8 q"v衣q"ejq"pj„o" rjƒv"o磯u.
4.4 E愛"E遺U T蔚 CH永E"XÉ"RJåPEðPI"EðPI"XK烏C HI烏N T萎I
Pj„o"rjƒv"o磯u hi羽n nay g欝o"332"pi逢運i, c挨"e医u t鰻 ch泳e"8逢嬰e"vt·pj"d {"vtqpi"J·pj"
4.2
J·pj"602<"E挨"e医u t鰻 ch泳e"nk‒p"swcp"8院p"pj„o"rjƒv"o磯u
De"rjÔp"v ej"eằpi"xkc c栄c"e挨"e医w"nk‒p"swcp"8院n ho衣v"8瓜pi"rjƒv"o磯w"vj»pi"swc" zgo"zfiv"n瓜i dung rjÔp"eằpi"eằpi"xkc s胤 ik¿r vƒe"ik違 j·pj"fwpi"8逢嬰e"e»pi"xk羽c, nhi羽m v映 hi羽n t衣i c栄c"eƒe"vj pj"xk‒p"vtqpi"e挨"e医w"e„"nk‒p"swcp"8院n ho衣v"8瓜pi"rjƒv"
m磯u.
N瓜i dung phÔp"eằpi"eằpi"xkc c栄c"eƒe"vj pj"xk‒p"*Rj映 l映c 3) cho th医y: niq k"eƒe" {‒w"e亥u v隠 gi医y t運."dƒq"eƒq. ch雨 e„"x医p"8隠8違m b違o v羽ukpj"cp"vq p"vj詠c ph育o"8逢嬰c
8隠 c壱p trong bpi"rjÔp"eằpi"eằpi"xke"pjpi"ej gi噂i h衣n 荏 nh英ng v鵜 vt "vt詠c ti院p
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D‒p"e衣pj"8„."p<o"p瓜k"fwpi"e”p"n衣i g欝o<"Cp"vq p"ncq"8瓜ng Ỵ s泳c kh臼e Ỵo»k"vt逢運ng, ki院n th泳c s違n ph育m, qw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠 s英a m姻, pj”pi"ejƒ{"ej英a
ejƒ{x "u挨"e医p c泳u mj»pi"8逢嬰e"8隠 c壱r"8院n 荏 b医t k v鵜 vt "p q0"
E挨"e医u t鰻 che"x "rjÔp"eằpi"eằpi"xkc c栄c"pj„o"rjƒv"o磯u cho th医y hai v医p"8隠:
‚ M瓜v"n : e„" p<o"p瓜k" fwpi"8 q"v衣o b逸t bu瓜c t瑛 t壱r"8q p"jk羽n nay v磯p"ej逢c" 8逢嬰e" ej¿" vt丑pi" 8吋 8 q" vq" ejq" pjÔp" xkp0" Ep" pjcpj" ejpi" zÔ{" fng
ej逢挨pi"vt·pj8 q"v衣q"ejq"p<o"p瓜k"fwpi"p {0"
‚ Jck"n : v医p"8隠cp"vq p"x羽 sinh th詠c ph育m ch雨 d瑛ng l衣i 荏 ph衣m vi nhpi"pjÔp" xkp" vt詠c ti院r" n o" xk羽c v噂i s違n ph育o" o " mj»pi" 8逢嬰c s詠 swcp" vÔo" j厩 tr嬰 vj ej"j嬰p t瑛rj c"dcp"n«pj"8衣o.
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fwpi."rj逢挨pi"rjƒr"rj́"j嬰r"x "f宇 ti院r"vjw"8嘘i v噂k"pj„o0
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A吋zƒe"8鵜nh kho違pi"eƒej"mk院n th泳c hi羽p"e„"e栄c"8瓜k"pi "uq"x噂k"{‒w"e亥u c亥n thi院v."vƒe"
gi違 8«"vk院p"j pj"rjƒv"rjk院u kh違q"uƒv"x隠 nh壱n th泳c c栄c"pj„o"8嘘i v噂k"eƒe"p瓜i dung
8逢嬰e"8 q"v衣q"x "swcp"uƒv"j pj"xk"e pi"pj逢"rj臼ng v医n nh壱n th泳c c栄a vƒopj„o"rjƒv"
4.5.1 Rjƒv"d違ng kh違q"uƒv
Vƒe"ik違 8«"rjƒv"99"rjk院u kh違q"uƒv"8院p"eƒe"vj pj"xk‒p"e„"nk‒p"swcp"8院n ho衣v"8瓜ng
rjƒv" o磯u. (Tham kh違o n瓜i dung phi院u kh違q"uƒv" 荏 Ph映 l映c 4). Sau khi thu l衣i 77 phi院w"x "lo衣i b臼eƒe"rjk院w"mj»pi"8衣v"{‒w"e亥w"pj逢: tr違 l運k"mj»pi"8亥{"8栄 ee"eÔw"ji,
ejq"8k吋m gi嘘ng nhau cho t医t c違 ee"eÔw h臼i."vƒe"ik違 e„"8逢嬰c 68 phi院w"8衣v"{‒w"e亥u v噂i k院t qu<"e"65'"pjÔp"xkp"8 ngh鵜 8逢嬰e"8 q"v衣q"vj‒o"x隠 k悦p<pi"ikcq"vk院p v噂i
mjƒej"j pi"x "eƒe"u嘘 li羽u e”p"n衣k"pj逢: 8«"8逢嬰e"8 q"v衣q"ej逢c."mk院n th泳e"p {"e„"swcp"
tr丑pi"mj»pi"x "mj違 p<pi"ƒr"f映ng ki院n th泳e"p {" x q"e»pi" xk羽e"8逢嬰e"vt·pj"d {" 荏 B違ng 4.2: B違ng 4.2: K院t qu違 khq"uv"pjÔp"xkp"x ki院n th泳e"8逢嬰e"8 q"v衣q"x " kh違p<pi"ƒr"f映pi"x q"vj詠c t院e»pg vi羽c A«"8⇔ぢc 8 q"vＴo kiｘn thとc p {"(%) CＶm thＸy kiｘn thとe"p {"eＺn thiｘv"ejq"e»pi" viうc (%) CＶm thＸ{"o·pj" hiあw"x "e„"vjあ sぬ dつng kiｘn thとe"p {" x q"e»pi"xkうc (%) Cp"vq p"x羽 sinh th詠c ph育m 100 98 93 Cp"vq p"ncq"8瓜ng Ỵ s泳c kh臼e Ỵo»k"vt逢運ng 93 98 93 Ki院n th泳c s違n ph育m 98 100 78 Sw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠 s英a m姻 35 67 22 Rj”pi"ejƒ{"ej英c"ejƒ{ 46 80 22 U挨"e医p c泳u 41 83 22 V„o"n衣i, k院t qu違 kh違q"uƒv"ejq"vj医y: ‚ Rjp"np"pjÔp"xkp"ejc"8e"8 q"vqx隠"Sw{"8鵜nh c栄a t鰻 ch泳c y t院 th院 gi噂i v隠 s英a m姻, Rj”pi"ejƒ{"ej英c"ejƒ{"x "U挨"e医r"e泳w"p‒p"mj»pi"vj吋"ƒr"f映pi"x q" e»pi"xk羽e
‚ 44'"pjÔp"xkp"ejc"v"vkp"8"r"fpi"mkp"vje"up"rjo"x q"eằpi"xke ‚ ;5'"pjƠp"xkp"pij "tpi"pj"8ơ"8e"8 q"vq"x "e"vj"r"fpi"mkp"vje"
cp"vq p"ncq"8瓜pi"- u泳e"mj臼g"- o»k"vt逢運pi"x q"e»pi"xk羽e"pj逢pi"vt‒p"vj詠e"v院"n " ej逢c"e„"dw鰻k"8 q"v衣qej pj"vj泳e"p q"v瑛"Nestle x隠"x医p"8隠"p {
‚ Vv""e"pjƠp"xkp"8ơ"8e"8 q"vqx隠"mk院p"vj泳e"cp"vq p"vj詠e"rj育o"pj逢pi"9'" mj»pi"v詠"vkp"ƒr"f映pi"x q"e»pi"xk羽e
‚ 65'"pjƠp"xkp"8 ngh鵜 8逢嬰e"8 q"v衣q"vj‒o"x隠 k悦 p<pi"giao ti院p v噂k"mjƒej" j pi
4.5.2 Swcp"uƒv"x "rj臼ng v医p"eƒe"vj pj"xk‒p"nk‒p"swcp"jq衣v"8瓜ng rjƒv"o磯u
Vƒe"ik違8«"swcp"uƒv"vq p"d瓜 sw{"vt·pj"rjc"Ỵrjƒv"o磯w"x "rj臼ng v医n 8嘘i v噂i 8衣i di羽n c栄c"Rj”pi"A違m b違o ch医v"n逢嬰ng chu厩i cung 泳pi."8衣i di羽p"Rj”pi"Octmgvkpi."Sw違p"n#"
v壱p"j pj"e栄c"e»pi"v{"f鵜ch v映."ikƒo"uƒv"e栄a vƒopj„o"rjƒv"o磯u 荏vj pj"rj嘘 H欝Ej "
Minh"x "J "P瓜k." pjÔp"xkp"rjc"ow."pjÔp"xkp"rjv"m磯u0"Pj·p"ejwpi"n <
‚ A衣i di羽n Rj”pi"A違m b違o ch医v"n逢嬰ng chu厩i cung 泳ng c栄c"Pguvng"e„"mk院n th泳c
8亥{"8栄
‚ A衣i di羽p"Rj”pi"Octmgvkpi"e栄a Nestle ch雨 e„"mk院n th泳c t嘘t v隠mj c"e衣nh qu違n
n#"ejwpi"x "mk院n th泳c s違n ph育m
‚ Qu違p"n#"x壱p"j pj"e栄c"e»pi"v{"f鵜ch v映 v瑛a m噂i nh壱n vi羽e"p‒p"ej雨 t壱p trung
x q"mj c"e衣nh qu違p"n#"ej泳 ej逢c"8逢嬰e"8 q"v衣o ki院n th泳e"p q"v瑛 Nestle
‚ Ikƒo"uƒv"mj»pi"e„"pj壱n th泳c t嘘t v隠eƒe"x医p"8隠 c栄a n瓜i dung c亥p"8 q"v衣o.
‚ PjÔp"xkp"rjc"ow"mjằpi"swcp"vÔo"8p"ee"pk"fwpi"{w"ew"mje"piq k"cp" vq p"x sinh th詠c ph育m
‚ PjÔp"xkp"rjv"ow"r"fng eƒe"{‒w"e亥u c亥n thi院t m瓜v"eƒej"oƒ{"o„e."mj»pi"
hiw"t "piw{p"pjÔp
‚ PjÔp"xkp"mjq"mjằpi"mkw"piw{p"pjÔp"ec"ee"sw{"8nh
K院t qu違 chi ti院t c栄a vi羽e"swcp"uƒv"x "rj臼ng v医n 8逢嬰c vt·pj"d {荏 B違pi"605c"x "605d: (M瓜t s嘘 j·pj"違nh th吋 hi羽n s詠 thi院u h映t ki院n th泳e"x "k悦 p<pi"e栄c"pj„o"rjƒv"o磯u
B違ng 4.3a<"姶w"pj逢嬰e"8k吋m v隠 m員t ki院n th泳c c栄a 8衣i di羽n Nestle A員e"8k吋o"e»pi"xk羽c 姶w"8k吋m Pj逢嬰e"8k吋m A衣i di羽n Rj”pi"A違m b違o ch医t n逢嬰ng chu厩i cung 泳ng Aƒpj"ikƒ"v鰻ng th吋 vi羽e"ƒr"f映pi"eƒe"p瓜i fwpi"8逢嬰c 8 q"v衣o c栄c"e»pi"v{"f鵜ch v映 8員c bi羽v"n "x医p"8隠 an vq p"x羽 sinh th詠c ph育m E„"mk院n th泳c ejw{‒p"o»p"ecq" v隠 v医p"8隠 an vq p"x羽 sinh th詠c ph育o"x " eƒe"mk院n th泳c mjƒe Vi羽e"8 q"v衣o ki院n th泳c an vq p"x羽 sinh th詠c ph育m ejq"pjÔp"xkp"ej8逢嬰c th詠c hi羽n m厩k"p<o"o瓜t l亥n x "8ƒpj"ikƒ"hai l亥n m厩k"p<o A衣i di羽n Rj”pi" Marketing Aƒpj"ikƒ"v鰻ng th吋 ho衣v"8瓜ng c栄c"e»pi"v{" d鵜ch v映 bao g欝m c違 v医p"8隠cp"vq p"x羽 sinh th詠c ph育m E„"mk院n th泳c t嘘t