Ban~s6 N()i dung Ngu6n Trang
Bang 1 Cac tuye'n bay n<)i dia cua HKVN T~p chi Heritage thang 12 9,10/01'
Bang2 Cac tuye'n bay quO'c te' cua HKVN T~p chi Heritage thang 12 9,10/01'
Bang 3 Cd ca'u khach quO'c n<)i theo tuye'n SO'li~u ban HKVN 1996- 17
trvc 2000
Bang4 Cd ca'u khach tren tuye'n quO'c n<)i SO'li~u ban HKVN 1996- 17
theo mvc dich 2000
BangS Cd ca'u khach tren tuye'n quO'c te' SO'li~u ban HKVN 1996- 18
theo mvc dich 2000
Bang6 ThO'ng ke cac hang hang khong ho~t SO'li~u thO'ng ke cua Cvc 19 d<)ng t~i Vi~t Nam HKDD Vi~t Nam -2001
Bang7 Pharr tich c~nh tranh cua HKVN va Bao cao danh gia - Ban 24-25 cachanghangkhong(Sanphim) DVTT-TCT HKVN
Bang 8 ThO'ng ke lu'<;1ng khach di/de'n ti€u Bao cao cua AAP A - Thang 28
vungMekong 06/2001
Bang9 ThO'ng ke lu'<;1ng khach du lich d cac T~ p chi TTG - Thang 28 khu vrfc tren the' gioi 06/2001
Bang 10 Bang tang tr\Ydng GDP cua Vi~t T~p chi thO'ng ke - Vi~t nam 29
Nam qua cac nam nam 2001
hang khong t~i Vi~t Nam Dt;tng VN thang 06/2001
Bang 13 Ty 1~ giam tffn sua't cua cac hang Bao cao cua Ct;tc KH Dan 30 hang khong t~i Vi~t Nam Dt;tng VN thang 06/2001
Bang 14 Dt;t' bao khach di/de'n Vi~t Nam tu T6ng CTY HKVN dt;t'bao 30 2001-2010 xay dt;(ng ke' ho~ch -2010
Bang 15 Dt;t' bao khach vao Vi~t Nam tu cac T6ng CTY HKVN dt;t' bao 30 thi tntC1ng Ion xay dt;(ng ke' ho~ch -2010
Bang 16 Khach v~n chuy~n tren tuye'n qu6c S61i~u Ban KH Thi TntC1ng - 31 n()i 2000-2001(Theo trt;tc du'C1ng) TCT HKVN - 2000-2001
Bang 17 Dt;t' bao khach ty I~ tang tru'dng tren SO'li~u Ban KH Thi Tru'C1ng - 31 tuye'n qu6c n()i tu 2000-10' TCTHKVN
Bang 18 Cac giai do~n tang tru'dng cua thi T6ng CTY HKVN dt;t' bao 34 tru'C1ng khach n()i dia xay dt;(ng ke' ho~ch -2010
Bang 19 Tffn sua"t bay dt;t' kie'n tuye'n qu6c n()i S61i~u cua Ban Ke' Ho~ch 34 cua TCT HKVN de'n nam 2010 Thi Tru'C1ng- .E>i~u Hanh Bay
(DVT: chuye'nlnKilY)
Bang 20 Tffn sua"t bay dt;t' kie'n tuye'n qu6c n()i SO'li~u cua Ban Ke' Ho~ch 34 cua TCT HKVN de'n nam 2010 Thi Tru'C1ng -.E>i~u Hanh Bay
(DVT: chuye'n!tudn)
Bang 21 Dt;t' bao kha nang tang tru'dng khach SO'li~u Ban Ke' Ho~ch Thi 35 tren tuye'n qu6c n()i tu 2001- Tru'C1ng - TCT HKVN - 2010 2010(Theo mt;tc dich)
Bang 22 Tie'n trlnh hoa d6ng gia cu'oc n()i dia Ke' ho~ch ho~t d()ng cua 36 TCT HKVN - Nam 2001
Bang so sanh muc gia theo tuye'n 37
Bang 23 du'C1ng v~n chuy~n (QT & QN)
E>inh hu'ong cac chuye'n bay qu6c te' T9ng CTY HKVN dt;t' bao 39
Bang 24 xa y dt;(ng ke' ho~ch -2010
Doanh s6 ban ve cua HKVN cac d~i Bao cao ban 1996-2000 39 Bang 25 ly t~i Vi~t Nam qua cac nam
Ty 1~ tang tru'dng tren cac tuye'n du Bao cao ban 1996-2000 40 Bang 26 lich
Doanh thu khach du lich qua cac Bao cao ban 1996-2000 41
Bang 27 nam '•
Bang doanh thu ban ve khach dinh Bao cao ban 1996-2000 41 Bang 28 cu'
PHU LUC 2: CHUONG TRINH CORPORATE ACCOUNT . .
(Hqp d6ng ban ve giam gia cho cac cong ty la khach hang IOn - thu'CJng xuyen cua
Vi~tnamAirlines)
1. M1:1c tieu nga:n hc,m : Tang cu'CJng ban tnfc tie'p va kenh thong tin cho khach hang . 2. M1:1c tieu dai he;tn : thu hyp kho'i hanh chinh : b() ph~n quan ly , di~u pho'i ban tnfc
tie'p ' tang cu'CJng va thuc d£y kenh ban gian tie'p qua nhi~u de;tng va h~ tho'ng ph1:1c Vl;l khac nhau .
3. Cac kenh phan pho'i cffn htu y d~ phat tri~n: Corporate Account, booking office Cach tinh u'u diii cho khach Corp- Account (CIA): Cach tinh u'u diii cho khach Corp- Account (CIA):
- Cac Van Phong Khu Vgc Mi~n Ba:c , Trung , Nam- Vi~t Nam (VPKV) duqc phep ap dl;lng m()t each linh d()ng muc gia giam cho cac hqp d6ng Corp Account tren co sd ap dl;lng tlfi da 5% doz vfli cac hanh trinh qulfc tt tren Hang Khong Vi~t Nam va 2% ltlfi vfli cac hanh trinh nl)i dja (% giam gia n()i dia du'qc qui thanh ve FOC n()i dia).
- Phffn tram giam gia quo'c te' du'qc hu'dng tu ngay dffu ky va can cu tren doanh thu u'oc tinh, cac ky tie'p theo du'qc tinh dl,ia tren doanh thu thl,ic te' cua ky tntoc va cu 06 thang cac VPKV se tie'n hanh ra soat le;ti.
- c~ ac h' h thu m c u'u d-· kh~ a1 ac c o cac h ~ CIA duo . c a p 1:1ng Cl;l t e n ~ d hAl hu' sau:
Doanhthu!Ky LAn n§ng h~ng ghe' Kg mi~n clioc Muc thlidng/ky
>22.000USD 2 40 k_gs 01 FOC Qte'
18.000-21.999 2 30kgs 01 AD90 Qte'
14.000- 17.999 1 20kgs 01 AD75 Qte'
10.000- 13.999 1 10 kgs 01 AD75 Qte'
• Ghi cht1:
- V e FOC : mi~n cu'oc , chi thu cac loe;ti thue' vao cac nu'oc (ne'u c6) - V e AD90 : ve giam cu'oc 90%1muc gia cong bo'
- Ve AD75: ve giam cu'oc 75%1muc gia cong bo' - Ve AD50: ve giam cu'oc 50%1muc gia ap dl;lng - Ve AD25: ve giam cu'oc 25%1muc gia ap dl;lng - Don vi tinh doanh so' quo'c te' : USD
• Lu'u y:
- CacCIA ky thong qua de;ti ly khong du'qc hu'dng% giam gia quo'c te'.
- CacCIA trong thang de;tt doanh so' tu 9000 USD trd len se du'qc hu'dng them 01 ve
tham gia Corp Account.
- Upgrade, Ex-bag se du'<;lc thlfc hi~n b~ng the tin dt,mg hang khong - MCO (MCO co gia tri 01 nam va sii' dt,mg 11ffn tren toan b() m~ng bay cua HKVN, kh6i lu'<;lng excess-baggages ghi tren MCO Ia kho"i lu'<;lng t6i da).
- V e FOC : qu6c te' & n()i dia, ve AD qu6c te' co gia tri : trong vong 1 nam va tu'ong tlf nhu' ve co doanh thu nhu'ng khong du'<;lc hoan l~i (Refund) hay d6i hanh trlnh ( Reroute).
- Khi Cl A mua ve cua ba"t ky VPKV nao thl vftn tinh vao doanh so" hu'dng u'u dai voi VPKV ky h<;lp d6ng. Ne'u CIA mua ve cua VPKV khac voi VPKV ky h<;lp d6ng
thl ph•H thanh toan ngay cho VPKV do.
- Ve FOC, AD, Ex-bag se xua"t theo nhii'ng chl}ng rna CIA di phffn Ion, dong gop
doanh so" cao. H~ so" qui d6i khi sii' dt;mg ve FOC, AD du'<;lc hu'dng cho hanh trlnh khu h6i (RT- round trip) khong qua 02 sector (ngoai cac FOC n()i dia du'<;lc hu'dng thay cho % giam gia n()i dia) cho cac hanh trlnh nhu' sau :
+ H~ so" 1 : HANISGN-PARIVIEIZRHIMOWIOSAISYDILAX.
+ H~ so" 2 : HANISGN- SELITPEIHKGICAN.
+ H~ so" 3 : HANISGN- KUL/MNLISIN/BKK.
+ H~ so" 4 : Bao g6m cac du'ong bay n()i dia.
'-
Ve FOC va AD se du'<;lc la"y chu£n theo cac du'ong bay Dong NamA voi h~ so" 3. 1 ve (H~ so" 1) = 2 ve (H~ so" 2) = 3ve (H~ so" 3) = 4 ve (H~ so" 4)
61 Phuong an th-gc hi~n va bi~n phap quan ly :
- Vi~c qmln ly se du'<;lc th-gc hi~n t~i Ban Tai Chinh Ke' Toan va cac VPKV va quan ly theo code. So" code se du'<;lc xay d-gng theo quiche' ban do Ban KHTTHK tri~n ly theo code. So" code se du'<;lc xay d-gng theo quiche' ban do Ban KHTTHK tri~n khai va du'<;lc ghi chi tie't tren ve va MCO.
- v€ lau dai, Ban Tai Chinh se tri~n khai chuang trlnh d~ quan ly CIA tru'oc m~t cac VPKV se l~p cac bao cao va chuy~n v€ Ban Tai Chinh Ke' Toan.
- E>€ xua"t th-gc hi~n vi~c mien phi PTA d6i voi ~ac khach Corp Account khi mua ve
6 cac VPKV khac nhau.
- Thoi h~n ky ke't h<;lp d6ng th6ng nha"t Ia 1 nam nhu'ng cac VPKV co quy€n thoa thu~n d~ di€u chinh va thay d6i n()i dung cling nhu' hlnh thuc cua h<;lp d6ng trong thoi gian hi~u 1-gc cua h<;lp d6ng.
- CacCIA ky ke't 6 tung VPKV se du'<;lc thong bao cho cac VPKV khac d~ co th~ co bi~n phap ph6i h<;lp thlfc hi~n.
- Cac VPKV l~p danh sach nhii'ng CIA IOn va trong giai do~n tru'oc m~t chi th-gc
PRONG TM TM HANG HOA
A- ,.., AI , ? ..... ..... ~
sa DO 1 : CO CAU TO CHUC CUA VAN PHONG KHU VVC MIEN NAM
PRONG BAN BAN vE& E>AT CH<) l GIAMDOC VPKVMN + PHOGIAMDOC
PHl/ TRA.CH THUONG M~I
PRONG PRONG PRONG PHAT TAI HANH PHAT TAI HANH
-'! CHINH CHliNH CHINH CHliNH TRIEN BAN KE "' TOAN l PHOGIAMDOC PHl/ TRACH DAU TU PRONG PRONG THONG KE "' TIN& ROACH TINHQC E>AUTl.1 + TRUNG TAM THE THAO HK
TRu'C1NGPHONG
, A> ,
PHA T TRIEN BAN
~
PHOPHONG
~
D(H NGHIEN CUU TIIJ D(HBAN
TRUONG (MARKETING) (SALES & PROMOTION)
~ ~
+ + ~ ·~ 1 ~ + ~ ~ ~
Qmin Ad-hoc Ho~t S61i~u H6 tr<J f)~i Corporate TDTT Lao d()ng Du
ly doan ghi d9ng bao ban, ly,Cty Account NSNN thuy€n hQC,