I. Cong ty c6 uy tin vdi khach hang truy~n th6ng, duqc khach hang 0, 13 0,3 tin nhi~m.
2.6. MA TR!N SWOT
Cac Diim Ml}nh (S)
I.Cae can b(> quan ly ky thu~t, th<;l b~e
eao d~u tntong thiinh tu eong ty, e6 tinh
th~n doiin ke't n(>i b(>, y th(te xay dlfng
"nhii n hit$u" ei'ta c6ng ty.
2.Ban liinh ch.to c6 nang lt.tc chuyen m6n, kinh nghi~m trong quiin ly, c6
mili quan h~ r(>ng riii trong ngiinh 3.Nhii'ng cong trlnh eong ty dii. thlfc hi<$n da de I<!i long tin a khaeh hang. san phii'm c6 uy tin tren thj tntong. 3.C6 nang llfc v~ eong ngh~. thie't bj
thi eong, e6 uy tin tren thj tntong vii dLt<;lc khaeh hang tin c~y.
4.Nilm vii'ng vii ehii d(>ng kiJm soat
alt<Je qua trlnh thlfc hi~n CUC dlf an. quan ly ky thu~t. v~t tlf vii thie't bj ·lien we dlf<;lc hoan chlnh.
Cac diim ye'u (W)
l.Thie'u ke' hol}ch dao tl}o l~tc llf<;lng lao
d(>ng, can b(> qmin ly vii ky thu~t cho
nhu du phat triJn.
2.Thie'u llfc !Ltqng lao d(ing h6 tr<;l nhlf thq may, th<J dit$n, th<J lai xe cd gioi ...
lanh ngh~ vii trung thiinh voi Cong ty. 3.Thie't bj thi eong con h.tc Mu so voi cue nha thfru guile te'. Hi~u qua si't
dt.tng thie't bj chlfa cao.
4.Thie'u vfln ho(lt d(\ng san xuflt kinh doanh vit di\i mtJi thie't bi thi cf>ng, di~u
nity dan d1i phi !iii vay qml ldn, thu nh~p
can b<) cong nhan vien thflp.
5 .. Trlnh d\1 qutm ly dm cue tntong phong va dQi tntong chtta cao va chlfa d6ng &u. 6.Thie'u ho$ thilng quan ly chilt llf<;lng d6ngb(>.
Cac cd hqi (Opportunities)
!.Tang trlfong GDP. Tang tntdng v6n d~u ntchoXDCB.
2.Nhu cilu phllt trien dOi voi ngilnh GTVT. Nhu du xily d\[ng CTGT trong khu v~tc.
3.Chfnh phii chu tr9ng toi phat trien giao thong v~n tiii.
4.Cong ngho$ vii thie't bi thi eong khong ngung phat tri6n vii dlf<;lc ung dt,tng vilo Vi~t Nam.
5.Ngu6n eung ci\p NLV, thie't bi cong nght$ phong phu.
6.Ngu6n cung ung lao d(>ng d6i dao.
Cac Chie'n Ltfqc S/0
01, 02, 03, 04, 07, Sl->S4
Phlit trien thi trlfong, d~e bio$t cae cong trlnh Jon, cJ dja ban moi nhlf
mi~n Trung, Tay Nguyen.
Cac chie'n hiqc W/0
01, 02, 03, 06, WI, W2, W3, W5, W6. W6.
Phlit tMn ngu6n nhan l~tc, d~u tlf phat tri6n cong nght$ vii thie't bi M khife
pht,~c di6m yeu, tham nh~p thj trlfong. 0 I, 02, 04, 05, W3, W4, W5, W6. Lien ke't, tac hqp voi cac ddn vj trong nganh M t~n dt,~ng nang ltte thie't bi,
cong nght$, nang cao hit$u qua san xuilt, mi~ n)ng thi tnt(lng.
Cac nguy cd (Threat)
l.Kinh te' Vit$t Nam tung bLtoc h(>i nh~p voi n~n kinh te' the' gioi.
Se xuilt hio$n nhi~u dOi thii cl}nh
tranh.
2.Thie't bj thi eong eiia cae nha thdu nlfoe ngoai hit$n d(li, nang suilt lao d(>ng eao, ehilt !Lt<;lng t6t.
3.Tinh trl}ng quan lieu, tham nhung trong XDCB Ia ye'u til lam tang gia thanh eong trlnh, milt di slf qnh tranh lanh m(lnh.
4.Cac Cong ty xay d\ffig CTGT mi~n Bile, mi~n Trung phat trien m(lnh vlw
thj tnttlng phfa Nam.
Cac chie'n lu'qc SIT
Tl, T2, Sl->S5
Thalli nMp thj trlfong,. dfru tlf thie't bj, phat tri6n eong ngh~
thong tin. T:.to ra nhii'ng d<)t pha
v~ mi_it cong ngh~ da giii' vii'ng vit phat tri6n thi phdn.
Cac chie'n ltfqc WIT
WI, W2, W5, Tl. T2, T4.
Phlit tri6n ngu6n nhan lt.te, dfru tlf phat tri6n cong ngh~ vii thie't bj
de giii' vii'ng thj tntong. T2, T3, T6, W3, W4, T7. Lien ke't ngang voi eae Cong ty chuyen ngiinh M tie'p thu cong
ngh~, giii' vii'ng vi\ md r(>ng thj
trlfong giam ap 1\fC Cl}nh tranh,
Nhijn xet: Can eli vao vit$c phan tfch tren, doanh nghit$p c6 th€ xay dl,l'ng cac
chie'n lu'qc cua mlnh can eli vao vit$c ke't hqp SIO, SIT, WIO, WIT. Cac giai phap
trong chttdng 3 can clt tren s~t ke't hqp nay.
,.. ' ?