Qua trinh bay va phan tich tich to dau bao cao, chting to c6 the thay dugc timg budc phat trien cim COng ty TNHH Thtrang mai va phat trien COng nghe Hoang Thanh. COng ty da phan nao hohn thanh tang buUc cac chi tieu da dugc dat ra, mac du t6c dg tang truang chua dirge cao nhung vii t6c do tang trutng nhu tren cOng ty da cO the dung yang va canh tranh tren thi trifong kh6c lief nhu hien nay. De co dirge didu do, town the can 1)0, nhan vien trong Ong ty da c6. gang phan ddu, tu hoim thien, nang cao trinh do ban than, Oat huy t6i da sat sang tan, cling nhu d6ng gip het stic minh vao viec phat trien cOng ty. Tuy nhien, cling nhu hair het cac doanh nghiep khalc, ben canh mat thuan Igi, tong ty cling gap phai nhung kh6 khan can phai khac phut.
1.1 Thwin loi :
+ Tuy moi thanh lap tir nam 2001 khoang thai gian data dal, nhung cOng ty da timg budic tiro dtroc uy tin tren thi twang trong nuac va el nuoc ngoai bang viec cung cap cac san pham c6 chit luoing t6t, gig ca phai chang, dich vu cham soc khach hang chu ciao. COng ty TNHH Thuang mai va Oat trien COng nghe Hoang Thanh la dal 19 ban hang coa rat nhieu hang dien to nbi tieng tren the giai nhu: LG, tap down MICROSOFT, NIKKO...
+ Voi moi twang hoat Ong thugc dia ban quyn Ba Dinh la mgt trung tam thuong mai Ian cna thanh phi Ha NOL nai day tap trung nhieu nghanh nghe kinh doanh, nhidu doanh nghiep, t6 chic kinh t6, nai giao lair buOn ban Ong lon. NW:Mg thuan loi day da to ra cho Ong ty nhieu ca hOi de hoat dOng va phat trien.
+ Doi ngil can 60, cOng nhan vien Cu COng ty có tinh than down ke't cao, ho trg nhau moi l6c moi nai de c6 the dua doanh thu cna cOng ty dat mitt cao nhat.
1.2 Kilo khan:
Ben canh nhiing thanh cOng, ben canh n11E/rig thuan Igi thi Cong ty Ming yap pith mot s6 kh6 khan nhat dinh
+ Do dia ban hoat Ong thuOc khu trung tam dm TIM do, try so chinh cim COng ty lai nam tren tryc duang L9 Nam Del la tryc diremg tap trung cua hang Mat cac Cong ty ye linh vac may tinh, dien [Cr, phan men khac gay nen mat sir canh tranh gay gat, nhal la trong mot nen kinh to thi Mktg ph& trien manh me va sOi Ong nhu hien nay, dyc biet khi Viet Nam la thanh vien thd 150 cila t6 chic thtrong
Rio cao thuc tap DM hoc Thang Long
mai Th6 gini WTO.
+ TA met Cong ty to nhan to chn ye van chinh vi vay ngu6n von cOn han hep, khOng linh thing nhieu khi se anh huemg den hieu qua phat Ulan cua COng ty khi nguen von khOng throe huy dOng kip theri.
+ He thong tieu thu san phdm chua nhieu, chua phong phu va chua linh hoat ( Hang ton kho luem at mat cao).
+ Cong ty mai chi chti trong dein cac chinh sach khuyan khich tieu thu san phdm ma chua chti trong dan cac chinh sach da khuyen khich thanh man chinh vi vay van bi G dong van ( Khoiin phai thu khach hang Ion).
+ Viec quan 19 van con nhieu thieu set, tap trung chit y@u vao Ban Clam D6c, cac true/11g b6 phan co chuyen man nghiep vu nhung cOn thiau kinh nghiem .
+ Ngoai ra con met se nhang kh6 khan khac nfra v6 co so vat chat, dieu kien lam viec cling nhu diet' kien ye kho bai chin hang... tat ca dang IA mat bai man can giai quyat trong thai gian tad.
Nhang khO khan cOn ton tai o tren cla thuc su tral thanh nhfmg mat han ch6 lam anh huong den hieu qua hoat Ong kinh doanh, den loi nhuan cua Cong ty. Da khdc phuc nhang mat hart the d6 Cong ty can phai c6 nhang bien phalli hop 1/, thief thuc, kip thei de ddn dan xoa be) di nhang kilo khan d6, tid co the trien khai thuc hien hieu qua ke" hoitch kinh doanh cho nhitng nam nap theo.