Sw{"vt·pj"pijk‒p"e泳w"e栄c"8隠"v k"u穎"f映pi"rj逢挨pi"rjƒr"pijk‒p"e泳w"j厩p"j嬰r"*Okzgf" Ogvjqfu"crrtqcej+"x "8逢嬰e"vk院p"j pj"vjgq"jck"ikck"8q衣p"dcq i欝o<"ikck"8q衣p"pijk‒p"e泳w" u挨"d瓜"*pijk‒p"e泳w"8鵜pj"v pj+"x "ikck"8q衣p"pijk‒p"e泳w"ej pj"vj泳e"*pijk‒p"e泳w"8鵜pj"n逢嬰pi+"
(Hình 3.1).
Hình 3.1<"Sw{"vt·pj"pijk‒p"e泳w
- Pijk‒p" e泳w" u挨" d瓜" 8逢嬰e" vj詠e" jk羽p" vj»pi" swc" rj逢挨pi" rjr" rjpi" xp" vte" vkr" mjqpi"7"pjÔp"xkp"8cpi"eằpi"ve."n o"xke"vk"ee"e"u"{"v"eằpi"nr"vtp"8c"d p"vpj" NÔo"Api0"Pk"fwpi"vjq"nwp"u"8e"ijk"pjp"nk."vpi"jr"n o"e"u"ejq"jkw"ejpj"
39
ee"dkp"vtqpi"dpi"eÔw"jk0"Mv"sw"ec"pijkp"ew"u"d n "ov"dpi"eÔw"jk"rje"x" ejq"swƒ"vt·pj"pijk‒p"e泳w"ej pj"vj泳e0"O映e"8 ej"e栄c"pijk‒p"e泳w"u挨"d瓜"p {"pj茨o"8ƒpj"ikƒ" 8"ik"vt"pk"fwpi."piằp"v"ec"ee"vjcpi"8q0"Ucw"8."ve"ik"vkp"j pj"mjq"uv"u"d"62" pjÔp"xkp"8"8pj"ik"u"d"8"vkp"e{"Etqpdcejểu Anrjc."v pj"rjÔp"rjk"ejwp"ec"ee" dkp"swcp"uv"x ""rjÔp""v ej""pjÔp""v""mjo""rj""GHC""pjo""nqk""ee""dkp""te""n o" pjk宇w"jq員e"uck"n羽ej"vjcpi"8q0"
- Pijk‒p" e泳w" ej pj" vj泳e" 8逢嬰e" vj詠e" jk羽p" d茨pi" rj逢挨pi" rjƒr" 8pj" npi0" F" nkw" 8e"vjw"vjr"dpi"dpi"eÔw"jk"8e"ik"vte"vkr"8p"ee"pjÔp"xkp"{"v0"M ej"vje" o磯w" e栄c" pijk‒p" e泳w" p {" n 256 pjÔp" xkp0" Pijkp" ew" ej pj" vje" 8逢嬰e" vj詠e" jk羽p" v瑛" vjƒpi"6"8院p"vjƒpi"8"p<o"423:0"O映e"8 ej"e栄c"pijk‒p"e泳w"p {"f́pi"8吋"mk吋o"8鵜pj"vjcpi" 8q."o»"j·pj"pijk‒p"e泳w0"Vjcpi"8q 8逢嬰e"mk吋o"8鵜pj"d茨pi"j羽"u嘘"vkp"e壱{"EtqpdcejÓu Alpha
x "rjÔp"v ej"pjÔp"v"mjo"rj"GHC."ucw"epi"n "mko"8pj"ee"ik"vjw{v"vjằpi"swc"jk" sw{"8c"dkp"x "rjÔp"v ej"u"mje"dkv0
3.2. Rj逢挨pi"rjƒr"vjw"vj壱p d英 li羽u và c叡 m磯u.
F"nkw"8e"vjw"vjr"dpi"eej"rjv"dpi"eÔw"jk"mjq"uv"vte"vkr"8p"vc{"ee" pjÔp"xkp"{"v"8cpi"n o"xke"vk"11 e"u"{"v"eằpi"vtp"8c"d p"vpj"NÔo"Api"dcq"io< Vtwpi"vÔo"["v"A "Nv="Vtwpi"vÔo"["v"Dq"Ne="Vtwpi"vÔo"["v"Ae"Vtpi="Vtwpi"vÔo" ["v"NÔo"J ="Vtwpi"vÔo"["v"Ap"Fpi="Vtwpi"vÔo"["v"Dq"NÔo="Vtwpi"vÔo"["v" Aco"Tằpi="Dpj"xkp"Ac"Mjqc"vpj"NÔo"Api="Dpj"xkp"4"vpj"NÔo"Api"*Dpj"xkp" Ac"Mjqc+="Vtwpi"vÔo"["v"A"Jwqck="Vtwpi"vÔo"["v"Ev"Vkp0 Swƒ"vt·pj"mj違q"uƒv"rj亥p" n噂p"8逢嬰e"vj詠e"jk羽p"x噂k"u詠"ik¿r"8叡 e栄c"vƒe"ik違"x "o瓜v"u嘘"8欝pi"pijk羽r0"O磯w"8逢嬰e"ej丑p" vjgq"rj逢挨pi"rjƒr"vjw壱p"vk羽p0"A嘘k"x噂k"rj逢挨pi"rjƒr"ej丑p"o磯w"p {"pj ""pijk‒p""e泳w""vk院r"" e壱p""x噂k"rj亥p""v穎""o磯w""d茨pi""rj逢挨pi""rjƒr""vjw壱p""vk羽p"*Vj丑"("Vtcpi."422;."r099+.
Rjpi""rjr""rjÔp""v ej"8e""u""fpi"8""tv""vt ej""pjÔp""v""n ""rjpi""rjr" rjƠp""v ej""pjƠp""v""mjo""rj""GHC0"RjƠp""v ej""pjƠp""v""ep"" v""pjv""422""swcp""uv"
(Gorsuch, 1983)0"F詠c""vjgq"sw{""nw壱v"mkpj""pijk羽o"(Bollen, 1989) x噂k"p<o"o磯w"ejq"o瓜v" vjco"u嘘"e亥p"逢噂e"n逢嬰pi0"E映"vj吋<
- C叡o磯w"swcp"uƒv"e亥p"vj臼c"o«p"8k隠w"mk羽p<"P"œ"ocz"]7z."72"-":m]
- A嘘k" xk" rjÔp" v ej" pjÔp" v" GHC" vjÃ<" P" " 7z"(Hair, Black, Babin, Anderson, & Tatham, 2006)
40
- Ak"xk"rjÔp"v ej"jk"sw{"8c"dkp"vjÃ<"P""72"-":o"(Tabachnick & Fidell, 2007) Trong 8„<
- z<"n "v鰻pi"u嘘"dk院p"swcp"uƒv
- o<"n "dk院p"8瓜e"n壱r Fq"8„."e叡"o磯w"P"œ"235
Pijk‒p"e泳w"p {"e„"47 dk院p"swcp"uƒv"fq"8„"m ej"vj逢噂e"o磯w"v嘘k"vjk吋w"e亥p"ejq"pijk‒p" e泳w"p {"n "235 (5*47 vjco"u嘘"逢噂e"n逢嬰pi+0"Vƒe"ik違"逢噂e"8qƒp v益"n羽"j欝k"8ƒr"72'."pj逢"x壱{" 8吋" 8衣v" 8逢嬰e" m ej" vj逢噂e" o磯w" vt‒p, 400 dpi" eÔw" jk" u" 8e" ik" 8k" rj臼pi" x医p" vtqpi" pijk‒p"e泳w"p {0"
3.3. Rjpi"rjr"rjÔp"v ej"f li羽u.
Rjpi""rjr""rjÔp""v ej""f""nkw"8e""fpi""ejq""pijkp""ew""ej pj""vje""dcq" io"rjÔp""v ej""j""u""vkp""e{""Etqpdcejểu Alpha, rjÔp""v ej""pjÔp""v""mjo""rj""
EFA."rjÔp"v ej"v逢挨pi"swcp"x "j欝k"sw{"d瓜k, mk吋o"8鵜pj"CPQXC"8吋"mk吋o"vtc"u詠"mjƒe"dk羽v0
3.3.1. Phân tích hう sぐ tin cｆy CronbachĨu"Clpha.
U"fpi"Etqpdcejểu"Cnrjc"pjo"rjƠp"v ej"8"vkp"e{"ec"vjcpi"8q0"J"u"g"ec" Etqpdcej"n " o瓜v"rjfir mk吋o"8鵜pj"vj嘘pi"m‒" x隠"o泳e"8瓜"ej員v"ej胤" o "eƒe" o映e"j臼k"vtqpi" vjcpi"8q"v逢挨pi"swcp"x噂k"pjcw."n "rjfir"mk吋o"8鵜pj"x隠"ej医v"n逢嬰pi"e栄c"vjcpi"8q"u穎"f映pi"ejq" vpi"oe"jk."zv"vtp"ok"swcp"j"ec"oe"jk"xk"ov"mj c"epj"8pj"ik0"Rjpi" rjr"p {"ejq"rjr"pik"rjÔp"v ej"nqk"d"ee"dkp"mjằpi"rj"jr"x "jp"ej"ee"dkp" tƒe"vtqpi"swƒ"vt·pj"pijk‒p"e泳w"x "8ƒpj"ikƒ"8瓜"vkp"e壱{"e栄c"vjcpi"8q"d茨pi"j羽"u嘘"vj»pi"swc" j羽"u嘘"EtqpdcejÓu Anrjc0"Pj英pi"o映e"j臼k"mj»pi"8„pi"i„r"pjk隠w"u胤"v逢挨pi"swcp"{院w"x噂k" v鰻pi"u嘘"8k吋o."pj逢"x壱{"ej¿pi"vc"ej雨"ik英"n衣k"pj英pi"o映e"j臼k"e„"v逢挨pi"swcp"o衣pj"x噂k"v鰻pi" u嘘"8k吋o0"Fq"8„."pj英pi"dk院p"e„"j羽"u嘘"x噂k"v逢挨pi"swcp"dk院p"v鰻pi"*Kvgo"Vqvcn"Eqtgncvkqp+" pj臼"j挨p"205"u胤"d鵜"nq衣k0"Vjcpi"8q"e„"j羽"u嘘"EtqpdcejÓu Anrjc"v瑛"208"vt荏"n‒p"n "e„"vj吋"u穎" f映pi" 8逢嬰e" vtqpi" vt逢運pi" j嬰r" mjƒk" pk羽o" 8cpi" pijk‒p" e泳w" o噂k"(Nunnally, 1978; Slater, 1995+0" Vj»pi" vj逢運pi." vjcpi" 8q" e„" EtqpdcejÓu" Cnrjc" v瑛" 209" 8院p" 20:" n " u穎" f映pi" 8逢嬰e"
(Nunnally & Bernstein, 1994)0"Pjk隠w"pj "pijk‒p"e泳w"ejq"t茨pi"mjk"vjcpi"8q"e„"8瓜"vkp"e壱{" v瑛"20:"vt荏"n‒p"8院p"i亥p"3"n "vjcpi"8q"npi"vv0"J"u"Etqpdcejểu"Cnrjc"e pi"np"vjÃ"ee" dkp"swcp"uv"vtqpi"vjcpi"8q"e pi"vpi"swcp"ejv"ej"xk"pjcw0"Vw{"pjkp"mv"sw"rjƠp" v ej"ejq"j羽"u嘘"EtqpdcejĨu"Cnrjc"mj»pi"ejq"dk院v"8逢嬰e"pj英pi"dk院p"swcp"uƒv"p q"rj́"j嬰r"
41
x "mj»pi"rj́"j嬰r."fq"8„"e亥p"rj違k"zgo"zfiv"vj‒o"Ðj羽"u嘘"EtqpdcejĨu"Cnrjc"p院w"d臼"dk院p" swcp"uƒv"8cpi"zfivĐ"8吋"mk吋o"vtc"x "nq衣k"d臼"pj英pi"dk院p"swcp"uƒv"mj»pi"rj́"j嬰r"x噂k"{院w"v嘘" e亥p"8q"*Vt丑pi"("Pi丑e."422:+.
3.3.2. Phân tích nhân tぐ khỏm phỏ EFA.
RjƠp"v ej"pjƠp"v"mjo"rj"GHC"*gzrnqtcvqt{"hcevqt"cpcn{uku+"8e u"fpi"8"tv" vt ej"ee"pjÔp"v"v"d"f"nkw"pijkp"ew"8pi"vjk"8pj"ik"8"ik"vt"ec"vjcpi"8q" vjằpi"swc"ik"vt"jk"v"x "rjÔp"dkv0"Rjpi"rjr"p {"tv"jw" ej"vtqpi"xke"ze"8pj"ee" v壱r"j嬰r"dk院p"e亥p"vjk院v"ejq"x医p"8隠"pijk‒p"e泳w"x "8逢嬰e"u穎"f映pi"8吋 v·o"o嘘k"swcp"j羽"ik英c" eƒe" dk院p" x噂k" pjcw0" Vjgq"Hair, Anderson, Tatham, & Black (1998)." rjÔp" v ej" pjÔp" v" mjo"rj"n "ov"pjo"ee"vj"ve."rjpi"rjr"rjÔp"v ej"vjpi"m"8e"u"fpi"8"vjw" pj"x "tv"ip"ov"vr"f"nkw"io"pjkw"dkp"swcp"uv"rj"vjwe"np"pjcw"vj pj"ov"vr" dkp"*pjÔp"v+" v"jp"8"ejpi"e"#"pij c"jp"pjpi"xp"ejr"pjp"8e"jw"jv"pk" fwpi" vj»pi" vkp" e栄c" v壱r" dk院p" dcp" 8亥w0" RjÔp" v ej" pjÔp" v" mjo" rj" GHC" *Gzrnqtcvqt{" Hcevqt"Cpcn{uku+"ikr"ejpi"vc"8pj"ik"jck"nqk"ik"vt"swcp"vtpi"ec"vjcpi"8q"n "ik"vt" jk"v"*ee"dkp"swcp"uv"jk"v"x"epi"3"pjÔp"v+"x "ik"vt"rjÔp"dkv"*vjwe"x"pjÔp"v" p {"x "rjk"rjÔp"dkv"xk"pjÔp"v"mje+0
Eƒe"vƒe"ik違"Meyers, Gamst, & Guarino (2006) 8"er"tpi<"Vtqpi"rjÔp"v ej"pjÔp"v." rjpi"rjr"vt ej"Rtkekrcn"Eqorqpgpvu"Cpcn{uku"8k"épi"x噂k"rjfir"zqc{"Xctkocz"n "eƒej" vj泳e" 8逢嬰e" u穎" f映pi" rj" dkp" pjv0" U" fpi" rjpi" rjr" vt ej" pjÔp" v嘘" Rtkpekrcn" Czku" Hcevqtkpi"x噂k"rjfir"swc{"Rtqocz"*8嘘k"x噂k"eƒe"vjcpi"8q"n逢運pi"8c"j逢噂pi"Ỵ eƒe"dk院p"vƒe" 8瓜pi+"x·"vjgq"(Anderson & Gerbing, 1988)."rj逢挨pi"rjƒr"vt ej"Rtkpekrcn"Czku"Hcevqtkpi" x噂k"rjfir"zqc{"Rtqocz"u胤"rj違p"ƒpj"e医w"vt¿e"f英"nk羽w"ej pj"zƒe"j挨p"rj逢挨pi"rjƒr"vt ej" Rtkpekrcn"eqorqpgpvu"x噂k"rjfir"zqc{"Xctkocz0"Vw{"pjk‒p"x噂k"vjcpi"8q"n逢運pi"8挨p"j逢噂pi" Ỵ dk院p"vƒe"8瓜pi."p‒p"u穎"f映pi"rj逢挨pi"rjƒr"vt ej"Rtkpekrcn"eqorqpgpv"cpcn{uku"x·"rj逢挨pi" rjƒr"vt ej"p {"u胤"n o"ejq"v鰻pi"rj逢挨pi"uck"vt ej"v嘘v"j挨p0"
Vjcpi"8q"n逢運pi"8逢嬰e"ej医r"pj壱p"mjk"vj臼c"o«p"8k隠w"mk羽p"v鰻pi"rj逢挨pi"uck"vt ej"v瑛" 72'"vt荏"n‒p"(Anderson & Gerbing, 1988). Theo (Duy, 2009)."pw"ucw"rjÔp"v ej"GHC"n " rjÔp"v ej"jk"sw{"vjÃ"e"vj"u"fpi"rjpi"rjr"vt ej"Rtkpekrcn"eqorqpgpvu"xk"rjr" zqc{"Xctkocz."ep"pw"ucw"GHC"n "rjÔp"v ej"pjÔp"v"mjpi"8pj"EHC"x "rjÔp"v ej"oằ" j·pj"e医w"vt¿e"vw{院p"v pj"*UGO+"vj·"p‒p"u穎"f映pi"rj逢挨pi"rjƒr"vt ej"Cxku"Hcevqtkpi"x噂k"
42
rjfir"zqc{"Rtqocz0"Vtqpi"pijk‒p"e泳w"p {."vƒe"ik違"u穎"f映pi"rj逢挨pi"rjƒr"vt ej"Principal
eqorqpgpvu"x噂k"rjfir"zqc{"Xctkocz.
Vkw"ejwp"j"u"vk"pjÔp"v"*Hcevqt"nqcfkpi+"dkw"vj"vpi"swcp"8p"dkp"ikc"ee" dkp"xk"ee"pjÔp"v."fpi"8"8pj"ik"oe"#"pij c"ec"GHC0"J"u"vk"pjÔp"v"np"pjv" e栄c"o厩k"dk院p"rj違k"n噂p"j挨p"jq員e"d茨pi"2.7"vjgq"Hair & ctg (1998)0"J"u"vk"pjÔp"v"n "ej" vk‒w" 8吋" 8違o" d違q" o泳e" #" pij c" vjk院v" vje" ec" rjÔp" v ej" GHC" *Gpuwtkpi" Rtcevkecn"
Significance). Factor loadkpi"n噂p"j挨p"2.5"8逢嬰e"zgo"n "8衣v"o泳e"v嘘k"vjk吋w="Hcevqt"nqcfkpi" n噂p"j挨p"2.6"8逢嬰e"zgo"n "swcp"vt丑pi="Hcevqt"nqcfkpi"n噂p"j挨p"2.7"8逢嬰e"zgo"n "e„"#"pij c" vj詠e"vk宇p0"P院w"ej丑p"vk‒w"ejw育p"Hcevqt"nqcfkpi"n噂p"j挨p"2.5"vj·"e叡"o磯w" v"pj医v"rj違k"n "p"?"
350; N院w"e叡"o磯w"mjq違pi"322"vj·"p‒p"ej丑p"vk‒w"ejw育p"Hcevqt"nqcfkpi"n噂p"j挨p"2.77="N院w" e叡"o磯w"mjq違pi"72"vj·"Hcevqt"nqcfkpi"rj違k"n噂p"j挨p"2.97"*Jckt"(" evi."3;;:+0"Piq k"tc." vt逢運pi"j嬰r"eƒe"dk院p"e„"Hcevqt"nqcfkpi"8逢嬰e"vt ej"x q"ee"pjÔp"v"mje"pjcw"o "ejpj" nej"vtpi"u"tv"pj"*ee"pj "pijkp"ew"vjpi"ejr"pjp"pj"jp"2.5+."ve"n "mjằpi" vq"pp"u"mje"dkv"8"8k"fkp"ejq"ov"pjÔp"v."vjÃ"dkp"8"e pi"d"nqk"x "ee"dkp"ep" nk" u" 8e" pjo" x q" pjƠp" v" vpi" pi" 8«" 8逢嬰e" t¿v" vt ej" vt‒p" oc" vt壱p" o磯w" *Rcvvgtp" Ocvtkz+0"Vt‒p"vj詠e"v院"ƒr"f映pi."xk羽e"ƒr"f映pi"v瑛pi"o泳e"j羽"u嘘"v違k"x噂k"v瑛pi"mjq違pi"m ej" vj逢噂e"o磯w"n "mjƒ"mj„"mj<p."fq"x壱{"pi逢運k"vc"vj逢運pi"n医{"j羽"u嘘"v違k"2067"jq員e"207"n o"o泳e" vk‒w"ejw育p"x噂k"e叡"o磯w"v瑛"342"8院p"f逢噂k"572="n医{"vk‒w"ejw育p"j羽"u嘘"v違k"n "205"x噂k"e叡"o磯w"v瑛" 572"vt荏"n‒p0"Vtqpi"pijk‒p"e泳w"p {."e叡"o磯w"n "256."fq"8„"pj英pi"dk院p"swcp"uƒv"e„"j羽"u嘘"v違k" n噂p"j挨p"2.7"u胤"8逢嬰e"ik英"n衣k"x "8逢嬰e"zgo"n "e„"#"pij c"vj詠e"vk宇p0
3.3.2.1. Akｚu kiうp"8あ phân tích EFA.
RjƠp"v ej"GHC"fc"vtp"e"u"ok"swcp"j"ikc"ee"dkp"8q"npi."xÃ"x{."vte"mjk" sw{v"8pj"u"fpi"GHC"ep"rjk"zgo"zv"ok"swcp"j"ikc"ee"dkp"8q"npi"p {0"U" f映pi" oc" vt壱p" j羽" u嘘" v逢挨pi" swcp" e„" vj吋" pj壱p" dk院v" 8逢嬰e" o泳e" 8瓜" swcp" j羽" ik英c" eƒe" dk院p" *Piw{宇p"A·pj"Vj丑."4233+0"P院w"eƒe"j羽"u嘘"v逢挨pi"swcp"pj臼"*>2.5+"vj·"u穎"f映pi"GHC"mj»pi" rj́"j嬰r"(Hair & ctg, 2006)0"O瓜v"u嘘"vk‒w"ej "8ƒpj"ikƒ"o嘘k"swcp"j羽"ik英c"eƒe"dk院p"x "u詠" rj"jr"xk"f"nkw"vtqpi"rjÔp"v ej"GHC"pj"ucw<
- Mk吋o"8鵜pj"Dctvngvv<"f́pi"8吋"zgo"zfiv"oc"vt壱p"v逢挨pi"swcp"e„"rj違k"n "oc"vt壱p"8挨p"x鵜" K"*kfgpvkv{"ocvtkz+."n "oc"vt壱p"e„"eƒe"vj pj"rj亥p"*j羽"u嘘"v逢挨pi"swcp"ik英c"eƒe"dk院p+"d茨pi" mj»pi" x " 8逢運pi" ejfiq" *j羽" u嘘" v逢挨pi" swcp" x噂k" ej pj" p„+" d茨pi" 30" P院w" rjfir" mk吋o" 8鵜pj"
43
n "ee"dkp"e"swcp"j"xk"pjcw"vtqpi"vpi"vj."xke"rjÔp"v ej"pjÔp"v"n "rj"jr"8k"xk" v壱r"f英"nk羽w"8cpi"zfiv0
- Mk吋o"8鵜pj"MOQ"*Mckugt-Meyer-Olkin measure of sampling adequce{+"n "ej雨"u嘘" f́pi"8吋"uq"uƒpj"8瓜"n噂p"e栄c"j羽"u嘘"v逢挨pi"swcp"ik英c"jck"dk院p"Zi và Xjx噂k"8瓜"n噂p"e栄c"j羽"u嘘" v逢挨pi"swcp"tk‒pi"rj亥p"e栄c"ej¿pi"(Norusis, 1994) f́pi"8吋"8ƒpj"ikƒ"u詠"vj ej"j嬰r"e栄c"f英" nkw"xk"rjÔp"v ej"pjÔp"v"mjo"rj0"Vt"u"MOQ"vj ej"jr"e"ik"vt"v"207"ẻ 3."e”p"p院w" pj逢"ej雨"u嘘"p {"pj臼"j挨p"207"vj· rjÔp"v ej"pjÔp"v"e"mj"p<pi"mjằpi"rj"jr"xk"ee"f" nk羽w"*Vt丑pi"("Pi丑e."422:+0"Fq"8„."MOQ"e pi"n噂p"e pi"v嘘v"x·"rj亥p"ejwpi"ik英c"eƒe"dk院p" e pi"n噂p0"A吋"u穎"f映pi"GHC."MOQ"rj違k"n噂p"j挨p"2.70"Mckugt"*3;96+"8隠"pij鵜"MOQ"œ"2.;<" t医v"v嘘v="MOQ"œ"2.:<"v嘘v="MOQ"œ"2.9<"8逢嬰e="MOQ"œ"2.8<"v衣o"8逢嬰e="MOQ"œ"2.7<"z医w"x " MOQ">"2.7<"mj»pi"vj吋"ej医r"pj壱p"8逢嬰e0
- J羽"u嘘"rj逢挨pi"uck"vt ej"*Xctkcpeg"gzrnckpgf"etkvgtkc+<"n "rj亥p"vt<o"rj逢挨pi"uck"vq p" d"8e"ikk"vj ej"dk"ee"pjÔp"v0"Rjpi"uck"vt ej"ep"8v"oe"vkw"ejwp"v"72'"vt np"8"rjp"vt<o"u"dkp"vjkp"ec"ee"pjÔp"v"e"vj"ikk"vj ej"8e"dpi"rjp"vt<o"u" dk院p"vjk‒p"e栄c"eƒe"dk院p"swcp"uƒv0
- M ej"vj逢噂e"o磯w<"A吋"u穎"f映pi"GHC"e亥p"m ej"vj逢噂e"o磯w"n噂p0"X医p"8隠"zƒe"8鵜pj"m ej" vj逢噂e"o磯w"rj́"j嬰r"n "x医p"8隠"rj泳e"v衣r."vj»pi"vj逢運pi"f詠c"vjgq"mkpj"pijk羽o0"(Hair & ctg, 2006) ejq"t茨pi"8吋"u穎"f映pi"GHC."m ej"vj逢噂e"o磯w"v嘘k"vjk吋w"rj違k"n "72."v嘘v"j挨p"n "322"x "v益" n羽"swcp"uƒv1dk院p"8q"n逢運pi"n "7<3."pij c"n "o瓜v"dk院p"8q"n逢運pi"e亥p"v嘘k"vjk吋w"7"swcp"uƒv."v嘘v" pj医v"n "32<3"vt荏"n‒p0"雲"pijk‒p"e泳w"p {"e叡"o磯w"8«"rj́"j嬰r"*zgo"n衣k"rj亥p"ej丑p"o磯w"x "m院v" sw違"pijk‒p"e泳w+0
3.3.2.2. Tiêu chuｂn chがn sぐn⇔ぢng nhân tぐ.
E"pjkw"rjpi"rjr"ejp"pjÔp"v."ep"ik"n "ejp"8ko"fpi."ep"ej"#"vjo"n " eƒe"pj "pijk‒p"e泳w"mj»pi"u穎"f映pi"o瓜v"rj逢挨pi"rjƒr"tk‒pi"dk羽v"p q"vtqpi"zƒe"8鵜pj"u嘘" npi"ee"pjÔp"v"o "j"vjpi"mv"jr"pjkw"vkw"ej "mje"pjcw"*Jckt"("evi."4228+0"Dc" rjpi" rjr" vj逢運pi" 8逢嬰e" u穎" f映pi" n <" *3+" vk‒w" ej " gkigpxcnwg." *4+" vk‒w" ej " 8k吋o" i«{" *uetgg"vguv"etkvgtkqp="Ecvvgnn"3;;8+"x "*5+"ze"8pj"vte"u"npi"pjƠp"v0
- Vk‒w"ej " gkigpxcnwg<"n " o瓜v"vk‒w"ej "u穎" f映pi rj鰻"dk院p"vtqpi"zƒe"8鵜pj"u嘘" n逢嬰pi" pjÔp"v"vtqpi"rjÔp"v ej"GHC."8k"fkp"ejq"rjp"dkp"vjkp"8e"ikk"vj ej"dk"ok"pjÔp" v0" Xk" vkw" ej " p {." u" npi" pjÔp" v" 8e" ze" 8pj" " pjÔp" v" *fpi" " pjÔp" v+" e„" gkigpxcnwg"v嘘k"vjk吋w"d茨pi"3"*œ"3+"x "rj逢挨pi"uck"vt eh > 0,5 (Gerbing và Anderson, 1988).
44
*Vtqpi"pijk‒p"e泳w"p {."rj逢挨pi"rjƒr"p {"8逢嬰e"vƒe"ik違"u穎"f映pi+0
- Vkw"ej "8ko"iơ{<"e pi"vjpi"8e"u"fpi"8"ze"8pj"u"npi"pjƠp"v0"Vkw" ej "p {"fc"x q"8e"dkw"fkp"ikc"u"pjƠp"v"*vte"jq pj+"x "ik"vt"gkigpxcnwg"*vte" vwpi+0"Ako"iơ{"n "8ko"vk"8"8pi"dkw"fkp"gkigpxcnwg"?"h*u"pjƠp"v+"vjc{"8k"8v" pi瓜v"8瓜"f嘘e0
- Ejp"vte"u"npi"ee"pjƠp"v<"u"npi"pjƠp"v"8e"ze"8pj"vte"fc"x q"n#" vjw{v0
3.3.3. Phân tích v⇔￢pi"swcp"x "jげi quy bじi.
- RjÔp"v ej"vpi"swcp<"vje"jkp"rjÔp"v ej"vpi"swcp"Rgctuqp"ikc"ee"dkp"8e" n壱r"x噂k"dk院p"rj映"vjw瓜e"pj茨o"mj鰯pi"8鵜pj"e„"o嘘k"swcp"j羽"vw{院p"v pj"ik英c"dk院p"rj映"vjw瓜e" x "ee"dkp"8e"nr."8kw"p {"ejpi"v"xke"u"fpi"rjÔp"v ej"jk"sw{"8c"dkp"n "rj"jr" ikc"ee"dkp0"Ik"vt"vw{v"8k"ec"j"u"Rgctuqp"e pi"ip"8p"3" vjÃ"jck"dkp"e"ok" vpi"swcp"vw{p"v pj"e pi"ejv"ej0""8Ô{"vc"u"fpi"mko"8pj"oe"#"pij c"4"rj c"xk" o泳e"#"pij c"g">"2.23"8吋"zƒe"8鵜pj"o嘘k"swcp"j羽"vw{院p"v pj"ik英c"eƒe"dk院p"8瓜e"n壱r"x噂k"dk院p rj"vjwe"vte"mjk"vkp"j pj"rjÔp"v ej"jk"sw{"*Vtpi"("Pie."422:+.
- RjÔp"v ej"jk"sw{"8c"dkp<"vje"jkp"oằ"jÃpj"jc"ok"swcp"j"vw{p"v pj"ikc"ee" dk院p"d茨pi"o»"j·pj"j欝k"sw{"vw{院p"v pj0"O»"j·pj"p {"u胤"o»"v違"j·pj"vj泳e"e栄c"o嘘k"nk‒p"j羽"x " swc"8„"ik¿r"vc"f詠"8qƒp"8逢嬰e"o泳e"8瓜"e栄c"dk院p"rj映"vjw瓜e"*x噂k"8瓜"ej pj"zƒe"vtqpi"o瓜v" rj衣o"xk"ik噂k"j衣p+"mjk"dk院v"vt逢噂e"ikƒ"vt鵜"e栄c"dk院p"8瓜e"n壱r" *Vt丑pi"("Pi丑e."422:+.Trong
pijk‒p" e泳w" p {" u胤" vj詠e" jk羽p" j欝k" sw{" 8c" dk院p" vjgq" rjpi" rjr" Gpvgt" 8" zÔ{" fpi" rj逢挨pi" vt·pj" j欝k" sw{" x " mk吋o" 8鵜pj" eƒe" ik違" vjw{院v" dcp" 8亥w0" Sw{" vt·pj" 8逢嬰e" vj詠e" jk羽p" i欝o<
o Xây f詠pi"rj逢挨pi"vt·pj"j欝k"sw{<"["?" 0-" 1 X1-" 2 X2-"È"-" p"Zp"-"g
o Mk吋o"8鵜pj"ik違"vjw{院v"x隠"8瓜"rj́"j嬰r"e栄c"o»"j·pj"j欝k"sw{"8嘘k"x噂k"v壱r"f英"nk羽w"vj»pi" swc"j羽"u嘘"zƒe"8鵜pj"T"d·pj"rj逢挨pi"8«"jk羽w"ej雨pj."pj医v"n "e亥p"rj違k"vj詠e"jk羽p"mk吋o" 8鵜pj"ikƒ"vt鵜"H"8吋"zƒe"8鵜pj"8瓜 rj́"j嬰r"e栄c"o»"j·pj"j欝k"sw{"x噂k"v鰻pi"vj吋0
o Mk吋o"8鵜pj"ik違"vjw{院v"x隠"#"pij c"e栄c"j羽"u嘘"j欝k"sw{"v瑛pi"vj pj"rj亥p"8吋"mj鰯pi"8鵜pj" jc{"dƒe"d臼"pj英pi"ik違"vjw{院v"dcp"8亥w0
o Mko"8pj"pjpi"ik"vjw{v"x"rjƠp"rjk"ejwp"ec"rjp"f"fc"vjgq"dkw"8"vp" u嘘"e栄c"rj亥p"f逢"ejw育p"j„c."zgo"ikƒ"vt鵜"vtwpi"d·pj"d茨pi"2"x "8瓜"n羽ej"ejw育p"d茨pi"30
45
o Zƒe"8鵜pj"o泳e"8瓜"違pj"j逢荏pi"e栄c"eƒe"{院w"v嘘"vƒe"8瓜pi"8院p"dk院p"rj映"vjw瓜e<"j羽"u嘘" " e栄c"{院w"v嘘"p q"e pi"n噂p"vj·"e„"vj吋"pj壱p"zfiv"t茨pi"{院w"v嘘"8„"e„"違pj"j逢荏pi"e pi"n噂p" 8院p"dk院p"rj映"vjw瓜e0
o Ngồi ra, c亥p"rj違k"zgo"zfiv"o泳e"8瓜"違pj"j逢荏pi"e栄c"jk羽p"v逢嬰pi"8c"e瓜pi"vw{院p" Ỵ
Collinearity Statistic (VIF ỴXctkcpeg"Kphncvkqp"Hcevqt+<"n "jk羽p"v逢嬰pi"mjk"eƒe"dk院p" 8瓜e"n壱r"e„"v逢挨pi"swcp"ej員v"ej胤"x噂k"pjcw0"Vjgq"*Vt丑pi"("Pi丑e."422:+ vj·"mjk"j羽" u嘘"XKH"x逢嬰v"swƒ"32"*XKH"@32+."8„"n "f医w"jk羽w"e栄c"jk羽p"v逢嬰pi"8c"e瓜pi"vw{院p0
o A欝pi"vj運k."e pi"zgo"zfiv"eƒe"ik違"vjw{院v"j欝k"sw{"e„"jk羽p"v逢嬰pi"rj逢挨pi"uck"e栄c"eƒe" u嘘"j衣pi"mj»pi"ik嘘pi"pjcw."jc{"e”p"i丑k"n "rj逢挨pi"uck"e栄c"uck"u嘘"j欝k"sw{"vjc{"8鰻k0"
Khi có hk羽p"v逢嬰pi"rj逢挨pi"uck"vjc{"8鰻k"vj·"逢噂e"n逢嬰pi"eƒe"j羽"u嘘"j欝k"sw{"* +"mj»pi" jk羽w" sw違0" F詠c" x q" 8瓜" n噂p" e栄c" rj亥p" f逢" ejw育p" j„c" *Tgitguukqp" Uvcpfctfk¦gf" Tgukfwcn+."p院w"ikƒ"vt鵜"p {"v<pi"jc{"ik違o"vjgq"ikƒ"vt鵜"f詠"8qƒp"vj·"e„"mj違"p<pi"xk" rj衣o"ik違"vjw{院v"rj逢挨pi"uck"mj»pi"8鰻k"*Vt丑pi"("Pi丑e."422:+.
3.3.4. Kiあo"8おnh sば khác biうt.
""pij c"e栄c"xk羽e"mk吋o"8鵜pj"u詠"mjƒe"dk羽v"vtwpi"d·pj"n "zƒe"8鵜pj"zgo"e„"u詠"mjƒe"dk羽v" vtwpi" d·pj" ik英c" dk院p" 8鵜pj" n逢嬰pi" 8嘘k" x噂k" eƒe" ikƒ" vt鵜" mjƒe" pjcw" e栄c" o瓜v" dk院p" 8鵜pj" v pj" *pjÔp" mjw" je+" jc{" mjằpi0" Vtqpi" pijkp" ew" p {." vƒe" ik違" u穎" f映pi" jck" rj逢挨pi" rjƒr" mk吋o"8鵜pj"u詠"mjƒe"dk羽v"x噂k"pj英pi"vt逢運pi"j嬰r"e映"vj吋"mjƒe"pjcw<
o Independent Sample T-Test: ƒr"f映pi"mk吋o"8鵜pj"u詠"mjƒe"dk羽v"vtwpi"d·pj"x噂k"vt逢運pi" j嬰r"dk院p"8鵜pj"v pj"e„"4"ikƒ"vt鵜0"X "f映"pj逢"dk院p"ik噂k"v pj"*pco."p英+.000
o ANOVA: giúp uq"uƒpj"vt鵜"vtwpi"d·pj"e栄c"5"pj„o"vt荏"n‒p0"CPQXC"e„"5"rj逢挨pi" rjƒr<"CPQXC"3"ejk隠w."CPQXC"4"ejk隠w"x "OCPQXC0"Vw{"pjk‒p."vtqpi"rj衣o"xk" pijk‒p" e泳w" p {. vƒe" ik違" u穎" f映pi rj逢挨pi" rjƒr" CPQXC" 3" ejk隠w" *Qpg-Way ANOVA).
3.4. Vjcpi"8q"u穎 d映ng trong nghiên c泳u.
Vjcpi"8q"8逢嬰e"u穎"f映pi"vtqpi"pijk‒p"e泳w"p {"ej栄"{院w"8逢嬰e"m院"vj瑛c"v瑛"eƒe"pijk‒p" e泳w 8«" vj詠e" jk羽p" vt逢噂e" 8„" e栄c" ee" ve" ik<" EjÔw" Vwp" Jw{." 422:; Piw{宇p" Vj鵜" Pi丑e" Fk宇o."4238 và Jun x "e瓜pi"u詠, 2006 8«"8逢嬰e"mk吋o"ej泳pi"荏"pj英pi"d嘘k"e違pj"pijk‒p"e泳w" x "n pj"x詠e"pijk‒p"e泳w"mjƒe"pjcw0"Vtqpi"pijk‒p"e泳w"p {"e„"v医v"e違"35"mjƒk"pk羽o"pijk‒p" e泳w"8逢嬰e"vt·pj"d {"vtqpi"D違pi"3.1.
46 D違pi"3.1. Vjcpi"8q"u穎"f映pi"vtqpi"pijk‒p"e泳w STT Các khái pk羽o" nghiên e泳w Dk院p Mã hóa Piw欝p 01 Ak隠w" mk羽p" làm xk羽e E挨"u荏"x壱v"ej医v"*oƒ{"v pj.""x壱v" f映pi" x<p" rj”pi." rj”pi" 嘘e00+" t医v"v嘘v DK01 -JSS -Employeesatisfaction.com -MSQ *fp"vjgq"EjÔw"Vwp"Jw{, 2008)
O»k" vt逢運pi" n o" xk羽e" cp" vq p" *mjằpi" e" pjpi" {w" v" iÔ{"
違pj"j逢荏pi"z医w"8院p"u泳e"mj臼g+ DK02 V»k" e„" 8栄" eƒe" piw欝p" n詠e" e亥p"
vjk院v" *e»pi" e映." vj»pi" vkp." È+" 8吋"e„"vj吋"vj詠e"jk羽p"e»pi"xk羽e" jk羽w"sw違"" DK03 E»pi"xk羽e"鰻p"8鵜pj."mj»pi"nq"u嬰"o医v" xk羽e DK04 02 A q" v衣q V»k"8逢嬰e"8 q"v衣q"8吋"n o"xk羽e" jk羽w"sw違"j挨p DT05 - JSS *fp"vjgq"EjÔw"Vwp" Huy, 2008) - Vt亥p Kim Dung (2005) Vằk"8e"8 q"vq"8"e"e"jk" rjv"vtkp"e"pjÔp DT06 V»k" 8逢嬰e" 8 q" v衣q" 8吋" rjƒv" vtkp" dp" " vjÔp" e pi" pj" " pj英pi"d羽pj"xk羽p"mjƒe DT07 03 O泳e" 8瓜"v»p" vt丑pi V»k" 8逢嬰e" e医r" vt‒p" v衣k" d羽pj" xk羽p" e栄c" v»k" 8嘘k"z穎" v»p"vt丑pi" x噂k"v»k MDTR08 -Employeesatisfaction.com -MSQ *fp"vjgq"EjÔw"Vwp"Jw{." 2008)
V»k" 8逢嬰e" e医r" vt‒p" n逸pi" pijg"
pj英pi"#"mk院p"e栄c"v»k MDTR09 V»k"8逢嬰e"8欝pi"pijk羽r"e栄c"v»k" 8k"z"xk"vằk"tv"vjÔp"vjkp MDTR10 "" mk院p" x " swcp" 8k吋o" e栄c" v»k" 8e"swcp"vÔo" MDTR11 0 4 U詠" j泳pi" thú công xk羽e
E»pi"xk羽e"e栄c"v»k"t医v"vj¿"x鵜 SHTH12 - Vt亥p Kim Dung (2005) - JSS - Employeesatisfaction.com *fp"vjgq"EjƠw"Vwp"Jw{, 2008) V»k"e„"e違o"ikƒe"t医v"vj臼c"o«p" mjk" jq p" vj pj" e»pi" xk羽e" 8逢嬰e"ikcq" SHTH13 V»k"jk吋w"8逢嬰e"u詠"swcp"vt丑pi" v逢挨pi"8嘘k"e栄c"xk羽e"o·pj"n o" SHTH14 05 N逢挨pi"
47
Vk隠p" n逢挨pi" v逢挨pi" z泳pi" x噂k"
o泳e"8瓜"n o"xk羽e"e栄c"v»k LB16 - Vt亥p Kim Dung (2005) -Employeesatisfaction.com -MSQ *fp"vjgq"EjÔw"Vwp" Huy, 2008) Uq"x噂k"o泳e"n逢挨pi"épi"x鵜"vt " v衣k" eƒe" d羽pj" xk羽p" mjƒe." v»k" e違o" vj医{" j k" n”pi" x噂k" o泳e" n逢挨pi" e栄c" o·pj" 荏" d羽pj" xk羽p" này
LB17
06 Phúc
n嬰k
Tôi hài n”pi" x噂k" pj英pi" rj¿e"
n嬰k"v»k"pj壱p"8逢嬰e PHL18
-JSS *fp"vjgq"EjÔw"Vwp" Huy, 2008)
- Vt亥p"Mko"Fwpi"*4227+
V»k" pj壱p" 8逢嬰e" pj英pi" rj¿e" n嬰k" v嘘v" j挨p" uq" x噂k" eƒe" d羽pj" xk羽p"mjƒe PHL19 Pj英pi"rj¿e"n嬰k"v»k"z泳pi"8ƒpi" 8隠w"pj壱p"8逢嬰e PHL20 07 Lòng tin 8欝pi" pijk羽r Mjk" v»k" i員r" mj„" mj<p" vtqpi" e»pi" xk羽e." 8欝pi" pijk羽r" e栄c"
v»k"u胤"e嘘"i逸pi"ik¿r"v»k LTDN21
-Cook & Wall (1980) -Employeesatisfaction.com *fp"vjgq"EjÔw"Vwp"Jw{." 2008) V»k"vj医{"vjq違k"oƒk"mjk"ejkc"u飲" #" mk院p" e栄c" v»k" x噂k" 8欝pi" pijk羽r LTDN22 V»k" pj壱p" 8逢嬰e" pj英pi" rj違p" j欝k" v瑛" 8欝pi" pijk羽r" ik¿r" ejq" v»k" pÔpi" ecq" mj" p<pi" n o" xk羽e LTDN23 V»k"jq p"vq p"vkp"v逢荏pi"8欝pi" pijk羽r"e栄c"o·pj LTDN24 08 vkp"e医r"Lòng trên
V»k" v詠" vkp" ejq" t茨pi" v鰻" ej泳e" nw»p" e嘘" i逸pi" 8嘘k" z穎" e»pi"
d茨pi"x噂k"v»k LTCTR25
-Cook & Wall (1980) -Employeesatisfaction.com *fp"vjgq"EjÔw"Vwp"Jw{."
2008) V»k" e„" vj吋" rj違p" 8嘘k" #" mk院p"
e栄c" e医r" vt‒p" o " mj»pi" u嬰" d鵜"
i員r"t逸e"t嘘k LTCTR26 N«pj"8衣q"e栄c"d羽pj"xk羽p"jk吋w" t "pj英pi"i·"j丑"n o LTCTR27 V»k"jq p"vq p"vkp"v逢荏pi"n«pj" 8衣q LTCTR28 09 E挨"j瓜k" vj<pi"vk院p" pij隠" pijk羽r
V嘘e" 8瓜" vj<pi" vk院p" u詠" pijk羽r"
e栄c"v»k"jk羽p"v衣k"mjƒ"pjcpj CHTT29
Weng & Hu (2009) Mj違" p<pi" 8逢嬰e" vj<pi" ej泳e"
vtqpi"8挨p"x鵜"e栄c"v»k"n "t医v"ecq CHTT30
Uq"xk"ee"8p"x"vte"8Ô{."
48
Uq" x噂k" eƒe" 8欝pi" pijk羽ru詠" rjƒv"vtk吋p"pij隠"pijk羽r"e栄c"v»k"
n "pjcpj"j挨p CHTT32
10 U詠"vtcq" sw{隠p
Mjk" 8逢嬰e" ikcq" pjk羽o" x映v»k" 8逢嬰e" sw{隠p" v詠" ej栄" vj詠e" jk羽p"
pj英pi"pjk羽o"x映"p {0" STRQ33
Spreitzer và c瓜ng s詠 (1997) V»k" e„" sw{隠p" v詠" sw{院v" vtqpi"
e»pi"xk羽e"e栄c"o·pj0" STRQ34
V»k" 8逢嬰e" 8瓜e" n壱r" x " v詠" fq" vtqpi" eƒej" n o" xk羽e" e栄c" d違p" thân. STRQ35 11 N o"xk羽e" nhóm Rj逢挨pi"rjƒr"n o"xk羽e"pj„o" vj逢運pi"zw{‒p"8逢嬰e"vj詠e"jk羽p" LVNH36
- VSO"*f磯p"vjgq"Jun x "e瓜pi" u詠, 2006)
A瓜k" pj„o" n o" xk羽e" 8逢嬰e" j·pj"vj pj"x "vje"jkp"pjko"
x"ov"eej"nÔw"f k" LVNH37 V»k" pij " 8瓜k" pj„o" e栄c" v»k"
n o"xk羽e"e„"jk羽w"sw違"8吋"ewpi" e医r"f鵜ej"x映" {"v院"v嘘v"pj医v"ejq" dpj"pjƠp LVNH38 12 U詠"j k" lịng V»k" e違o" vj医{" j k" n”pi" x隠" e»pi"xk羽e"e栄c"o·pj SHL39
-Homburg & Stock (2004) -Jun x "e瓜pi"u詠 (2006) V»k" {‒w" vj ej" e»pi" xk羽e" e栄c"
mình SHL40 V»k" v詠" j q" x·" 8«" n o" xk羽e" vtqpi"d羽pj"xk羽p"p { SHL41 D羽pj"xk羽p"p {"n "p挨k"v嘘v"pj医v" 8吋"v»k"n o"xk羽e SHL42 13 Lòng trung thành V»k" m吋" x隠" d羽pj" xk羽p" e栄c" v»k" o瓜v" eƒej" v ej" e詠e" mjk" p„k"
ejw{p"xk"dpj"pjÔp LTT43
-Homburg & Stock (2004) -Vt亥p"Mko"Fwpi"*4227+ V»k" m吋" x隠" d羽pj" xk羽p" e栄c tôi
o瓜v" eƒej" v ej" e詠e" mjk" p„k" ejw{羽p" x噂k" cpj1ej" d" x " pik"vjÔp LTT44 V»k"u印p"n”pi"ik噂k"vjk羽w"pj英pi" f鵜ej"x映"e栄c"d羽pj"xk羽p"p挨k"v»k" n o"xk羽e"ejq"pi逢運k"mjƒe LTT45 Vằk" e" #" 8pj" " nk" nÔw" f k" épi"d羽pj"xk羽p"e栄c"v»k LTT46
V»k" u印p" u pi" épi" d羽pj" xk羽p" e栄c"v»k"x逢嬰v"swc"ikck"8q衣p"mj„"
49
3.5. K院t qu違 nghiên c泳w"u挨"d瓜3.5.1. Nghiên cとw"8おpj"v pj"u￢"dじ 3.5.1. Nghiên cとw"8おpj"v pj"u￢"dじ
Pijk‒p"e泳w"8鵜pj"v pj" u挨"d瓜"8«"vk院p"j pj"rj臼pi"x医p"vt詠e"vk院r"07"pjƠp"xkp"8cpi" eằpi"ve."n o"xke"vk"Vtwpi"vƠo"["v"A "Nv và Dpj"xkp"Ac"mjqc"NƠo"Api0"Pk"fwpi" rjpi"xp"vjằpi"swc"ov"dp"mjq"uv"u"d"*rjpi"xp"w+"*Rj"ne"1+0"M院v"sw違"vj違q" nwp"8e"ijk"pjp"nk."vpi"jr"n o"e"u"ejq"jkw"ejpj"ee"dkp"vtqpi"dpi"eÔw"jk0" Mv"sw"ec"pijkp"ew"u"d"ejq"vj{"e"7"pjÔp"xkp"8w"vjpi"pjv"x "jkw"jq p"vq p" ee"eÔw"jk"rjpi"xp."mjằpi"e"jkw"pjo"jc{"uc"8k"iÃ"x"ik"8"ik"vt"pk"fwpi." pi»p"v瑛"e栄c"eƒe"vjcpi"8q0 Ee"pjÔp"xkp"8e"rjpi"xp"dcq"io< ̋ Jw pj"Swcpi"Mjk."De"u "Dpj"xkp"Ac"mjqc"NÔo"Api;
̋ Rj衣o"Cpj."Dƒe"u "["j丑e"e鰻"vtw{隠p Rj衣o"Pi丑e"Vj衣ejNÔo"Api;
̋ J欝"Pi丑e"Vjk‒p"Swcpi. Y u "Vtwpi"VÔo"["v"A "Nv=
̋ Piw{p"Vj"Vjcpj"Jpi."["v"Dpj"xkp"Ac"mjqc"NÔo"Api= ̋ Piw{p"Vj"Dq"VtÔo, Fe"u "Dpj"xkp"Ac"Mjqc"NÔo"Api.
D違pi"502.M院v"sw違"pijk‒p"e泳w"8鵜pj"v pj"u挨"d瓜
Eƒe"mjƒk"pk羽o"pijk‒p"e泳w M院v"sw違"rj臼pi"x医p"8鵜pj"v pj"u挨"d瓜
Ak隠w"mk羽p"n o"xk羽e -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
A q"v衣q -EÔw"jk"t "t pi."uƒpi"#."jk吋w"t "mj»pi"e亥p"jk羽w"ej雨pj
O泳e"8瓜"v»p"vt丑pi -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
U詠"j泳pi"vj¿"e»pi"xk羽e -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
N逢挨pi"d鰻pi -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
Rj¿e"n嬰k -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
N”pi"vkp"8欝pi"pijk羽r -EÔw"jk"t "t pi."uƒpi"#."jk吋w"t "mj»pi"e亥p"jk羽w"ej雨pj
N”pi"vkp"e医r"vt‒p -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
50
U詠"vtcq"sw{隠p -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj
N o"xk羽e"pj„o -w"jk"t "t pi."upi"#."jkw"t "mj»pi"e亥p"jk羽w"ej雨pj
U詠"j k"n”pi -w"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj Lịng trung thành -EÔw"jk"t "t pi."upi"#."jkw"t "mjằpi"ep"jkw"ejpj Vw{"pjk‒p."vjgq"{‒w"e亥w"e栄c"ikƒq"xk‒p"j逢噂pi"f磯p."vƒe"ik違"e„"vjc{"8鰻k"eƒej"f磯p"pj壱r" ee"eÔw"jk"dpi"eej"u"fpi"eo"v<"éVk"Dpj"xkp1Vtwpi"vÔo"pk"vằk"n o"xke<ẹ" vjc{"vj"ejq"ee"eo"v"nr"nk"vtqpi"ee"eÔw"jk"ejq"vjwp"vkp"vtqpi"sw"vtÃpj"8kw"vta x噂k"d違pi"j臼k"ej pj"vj泳e"*Rj映"n映e"3) 3.5.2. Nghiên cとw"8おpj"n⇔ぢpi"u￢"dじ Vtqpi"sw"vtÃpj"pijkp"ew"8pj"npi"u"d."ve"ik"vkp"j pj"mjq"uv"u"d"62" pjÔp"xkp"8"8pj"ik"u"d"8"vkp"e{"Etqpdcejểu"Cnrjc."v pj"rjÔp"rjk"ejwp"ec"ee" dkp"swcp"uv"x ""rjÔp""v ej""pjÔp""v""mjo""rj""GHC""pjo""nqk""ee""dkp""te""n o" pjk宇w" jq員e" uck" n羽ej" vjcpi" 8q0" M院v" sw" rjÔp" v ej" 8pj" npi" u" d" ejq" vj{" 8c" u嘘" eƒe" vjcpi"8q"8隠w"8衣v"{‒w"e亥w"x隠"8瓜"vkp"e壱{."ikƒ"vt鵜"j瓜k"v映"x "v pj"8挨p"j逢噂pi"*vj吋"jk羽p"vtqpi" rj映"n映e"3+0
K蔭T LU一P"EJ姶愛PI"3
Ej逢挨pi"3 8«"vt·pj"d {"vjk院v"m院"pijk‒p"e泳w."rj逢挨pi"rjƒr"pijk‒p"e泳w"8逢嬰e"vj詠e" jk羽p"8吋"8ƒpj"ikƒ"mk吋o"8鵜pj"eƒe"vjcpi"8q"eƒe"mjƒk"pk羽o"pijk‒p"e泳w"x "o»"j·pj"n#"vjw{院v0" Ej逢挨pi"p {"e pi"vt·pj"d {"rj逢挨pi"rjƒr x "m院v"sw違"pijk‒p"e泳w"8鵜pj"n逢嬰pi"u挨"d瓜"n o"e挨" u荏"ejq"pijk‒p"e泳w ej pj"vj泳e"e pi"pj逢"pj英pi"vjcpi"8q"8逢嬰e"u穎"f映pi vtqpi"pijk‒p"e泳w.
51
EJ姶愛PI"4. MV"SW"PIJKỗP"EW
Ej⇔￢pi"p { vtÃpj"d {"pjpi"mv"sw"o "pijkp"ew"8v"8e"fc"vtp"xke"rjƠp" v ej"vr"f"nkw"8ơ"vjw"vjr"pj"8e"8ko"ow"mjq"uv."vje"jkp"mko"8pj"vjcpi"8q"ee" mjk"pko"vj pj"rjp."rjƠp"v ej"pjƠp"v"mjo"rj"8"jkw"ejpj"oằ"jÃpj."mko"8pj"u" rj́"jぢr"eてc"o»"j·pj"pijk‒p"eとw."vjばe"jkうp"mkあo"8おpj"eƒe"ikＶ"vjw{ｘv"o "pijk‒p"eとw"8«" 8⇔c" tc." vな" 8„" vkｘp" j pj" uq" uƒpj" mｘv" swＶ" vjw" 8⇔ぢe" xずk" pjのpi" oつe" vk‒w" pijk‒p" eとw" x " pjのpi"pijk‒p"eとw"vt⇔ずe"mkc0"D‒p"eＴpj"8„."vƒe"ikＶ"8ｚ"zwＸv"oじv"uぐ"mkｘp"pijお"ejq"pj "swＶp" n#"fばc"x q"oとe"8じ"vƒe"8じpi"eてc"eƒe"{ｘw"vぐ"8ｘp"8ｘp"uば"j k"npi"x "npi"vtwpi"vj pj"ec" pjÔp"xkp"n o"xke"vk"ee"e"u"{"v"eằpi"nr"vtp"8c"d p"vpj"NÔo"Api0
4.1. Làm s衣ch d英 li羽u.
Dpi"w"jk"ucw"mjk" jq p"vj pj"8ơ"8e"rjv"8p"ee"8k"vpi" mjq"uv i欝o:
pj„o"3<"dƒe"u "x "f逢嬰e"u ="pj„o"4<"{"vƒ."{"u "x "8k隠w"f逢叡pi vk"NÔo"Api thụng qua
rjk院w"8k隠w"vtc"vt詠e"vk院r0"Xk羽e"vjw"vj壱r"f英"nk羽w"8«"8逢嬰e"vk院p"j pj"vtqpi"vjƒpi"71423:0"Vƒe" ik"8ơ"u"fpi"rjpi"rjr"vjw"vjr"f"nkw"vjwp"vkp."ee"dpi"w"jk"8e"ve"ik" rjv"8p"vc{"ee"8k"vpi"pijkp"ew"vtqpi"mjqpi"vjk"ikcp"vjwp"vkp0"Vtqpi"u"400 dpi"w"jk"mjq"uv"8e"rjv"tc"e"482 dpi"w"jk"8e"jk"8r."vtqpi"8"e"26 rjk院w"vt違"n運k"mj»pi"j嬰r"n羽"8逢嬰e"nq衣k"tc"*ej雨"ej丑p"vt違"n運k"o瓜v"n詠c"ej丑p."mj»pi"pijk‒o"v¿e" vtqpi"vt違"n運k."vt違"n運k"swƒ"vtwpi"n壱r."vt違"n運k"vjgq"sw{"nw壱v.È+0"U嘘"rjk院w"vt違"n運k"j嬰r"n羽"ew嘘k" epi"8e"u"fpi"ejq"sw"vtÃpj"rjƠp"v ej"u"nkw"n "456 dpi"w"jk"vja o«p"{‒w"e亥w" v嘘k"vjk吋w"e栄c"xk羽e"n医{"o磯w"*"œ"235 dpi"w"jk+"8v"v"n"jk"8r"n "70,5'"x "u嘘"rjk院w" j嬰r"n羽"8衣v"90,8'"vtqpi"v鰻pi"u嘘"rjk院w"vt違"n運k0
4.2. Th嘘ng kê mơ t違.
M院v"sw違"vj嘘pi"m‒"o»"v違"vj吋"jk羽p"vtqpi"Rj映"n映e"4"8逢嬰e"v„o"v逸v"vtqpi"d違pi"4.1 sau:
D違pi"4.1 A員e"8k吋o"o磯w"mj違q"uƒv
U嘘"nhân viên V益"n羽"rj亥p"vt<o V益"n羽"j嬰r"n羽 V益"n羽"rj亥p"vt<o"v ej"n {
Nam 120 46.9 46.9 46.9
P英 136 53.1 53.1 100.0
V鰻pi"e瓜pi 256 100.0 100.0
52 V瑛"7"8院p"32"vtk羽w 125 48.8 48.8 75.4 V瑛"32"8院p"37"vtk羽w 45 17.6 17.6 93.0 Trên 37"vtk羽w 18 7.0 7.0 100.0 V鰻pi"e瓜pi 256 100.0 100.0 U挨"e医r 39 15.2 15.2 15.2 Vtwpi"e医r 42 16.4 16.4 31.6 Ecq"8鰯pi"ỴA衣k"j丑e 125 48.8 48.8 80.5 Ucw"8衣k"j丑e 50 19.5 19.5 100.0 V鰻pi"e瓜pi 256 100.0 100.0 Vtwpi"vÔo"{"v"A "Nv 18 7.0 7.0 7.0 Vtwpi"vÔo"{"v"Dq"Ne 26 10.2 10.2 17.2 Vtwpi"vÔo"{"v"Ae"Vtpi 27 10.5 10.5 27.7 Vtwpi"vÔo"{"v"NÔo"J 24 9.4 9.4 37.1 Vtwpi"vÔo"{"v"Ap"Fpi 20 7.8 7.8 44.9 Vtwpi"vÔo"{"v"Dq"NÔo 22 8.6 8.6 53.5 Vtwpi"vÔo"{"v"Aco"Tằpi 21 8.2 8.2 61.7 Dpj"xkp"Ac"Mjqc"vpj" NÔo"Api 27 10.5 10.5 72.3 Dpj"xkp"4"vpj"NÔo" Api"*Dpj"xkp"Ac"Mjqc+ 21 8.2 8.2 80.5 Vtwpi"vÔo"{"v"A"Jwqck 25 9.8 9.8 90.2 Vtwpi"vÔo"{"v"Ev"Vkp 25 9.8 9.8 100.0 V鰻pi"e瓜pi 256 100.0 100.0 Dƒe"u "1"F逢嬰e"u 148 57.8 57.8 57.8 ["vƒ"1"["u "1"Ak隠w"f逢叡pi 108 42.2 42.2 100.0 V鰻pi"e瓜pi 256 100.0 100.0 Pj·p"x q"m院v"sw違"vj嘘pi"m‒"o»"v違"f英"nk羽w"pj逢"vt‒p."vc"vj医{"pj·p"ejwpi"v益"n羽"ik噂k" v pj"rjÔp"d"mjằpi"ejpj"nej"sw"pjkw"*66,9% nam v 53,1'"p英+0"D‒p"e衣pj"8„."v益"n羽"
nhân viên e„"vjw"pj壱r"v瑛"7"Ỵ 32"vtk羽w"ejk院o"逢w"vj院"uq"x噂k"v益"n羽"nhân viên 荏"pj英pi"o泳e" vjw"pj壱r"mjƒe"*48,8'+0"Piq k"tc."m院v"sw違"vj嘘pi"m‒"o»"v違"e pi"ejq"vj医{"t茨pi"v益"n羽"nhân viên 8逢嬰e"mj違q"uƒv"8c"rj亥p"e„"j丑e"x医p"n "ecq"8鰯pi"Ỵ8衣k"j丑e"*48,8'+"vtqpi"mjk"8„."v益"n羽"
nhõn viờn 8e"mjq"uv"8e"rjÔp"dmjƒ"8欝pi"8隠wvk"ee"Vtwpi"vÔo"["v"x "Dpj"xkp vw{"pjk‒p"ecq"pj医v"n "v益"n羽 pjÔp"xkp"8e"mjq"uv"vk"Vtwpi"vÔo"["v"Ae"Vtpi."Dq" Ne"x "Bpj"xkp"Ac"Mjqc"vpj"NÔo"Api"*vpi"pi<"32.4'="32.7'"x "32.7'+0"Ewk" epi."mv"sw"vjpi"m"oằ"v"ejq"vj{"8c"rjp"ee"nhân viên 8逢嬰e"mj違q"uƒv"vjw瓜e"pj„o" dƒe"u "x "f逢嬰e"u "*79.:'+"uq"x噂k"pj„o"{"vƒ."{"u "x "8k隠w"f逢叡pi"*64.4'+0
M院v"sw違"vj嘘pi"m‒"o» v違"dk院p"swcp"uƒv"*rj映"n映e"4+"8逢嬰e"vt·pj"d {"vtqpi"d違pi"4.2
ejq"vj{"f"nkw"vwÔp"vjgq"rjÔp"rjk"ejwp"*fc"x q"j"u"Umgypguu"x "Mwtvquku+0"Ee" dkp"swcp"uv"8w"e"ik"vt"vtwpi"dÃpj"po"vtqpi"mjqpi"40:3 < x < 4.110"Eƒe"vjco"u嘘"
53
Mwtvquku"x "Umpgypguu"8w"vtqpi"rjo"xk"ejq"rjr"*ikc"vtk"vw{gv"fqk"ewc"Umgypguu">"5." ikc"vtk"vw{gv"fqk"ewc"Mwtvquku">"32+"8v"rjÔp"rjk"ejwp0"
D違pi"4.2: Vj嘘pi"m‒"o»"v違"dk院p"swcp"uƒv
Minimum Maximum Mean Std. Deviation Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
DK01 1 5 3.95 1.022 -1.142 .152 1.234 .303 DK02 1 5 3.94 .980 -1.032 .152 .978 .303 DK03 1 5 3.84 1.072 -.823 .152 .137 .303 DK04 1 5 4.02 .933 -.937 .152 .811 .303 DT05 1 5 3.49 .787 .293 .152 -.148 .303 DT06 1 5 3.52 .849 .248 .152 -.252 .303 DT07 1 5 3.69 .865 -.446 .152 .301 .303 MDTR08 1 5 2.88 1.003 -.021 .152 -.336 .303 MDTR09 1 5 2.84 .998 -.016 .152 -.294 .303 MDTR10 1 5 2.94 .749 .046 .152 1.380 .303 MDTR11 1 5 2.98 .888 .310 .152 .618 .303 SHTH12 1 5 3.26 .804 -.137 .152 .318 .303 SHTH13 1 5 3.36 .996 -.266 .152 -.581 .303 SHTH14 1 5 3.38 .917 -.238 .152 -.035 .303 LB15 1 5 3.88 .993 -.531 .152 -.549 .303 LB16 1 5 3.91 .978 -.662 .152 -.191 .303 LB17 1 5 3.91 1.006 -.688 .152 -.184 .303 PHL18 1 5 3.59 .868 -.624 .152 .768 .303 PHL19 1 5 3.69 .808 -.458 .152 .518 .303 PHL20 1 5 3.62 .816 -.561 .152 .882 .303 LTDN21 2 5 3.94 .809 -.422 .152 -.284 .303 LTDN22 1 5 3.74 .914 -.367 .152 -.073 .303 LTDN23 1 5 3.67 .827 -.288 .152 .432 .303 LTDN24 1 5 3.66 .805 -.123 .152 .006 .303 LTCTR25 1 5 3.62 .855 -.275 .152 .027 .303 LTCTR26 1 5 3.71 .832 -.238 .152 .142 .303 LTCTR27 1 5 3.53 .835 -.079 .152 -.347 .303 LTCTR28 1 5 3.57 .819 -.345 .152 -.190 .303 CHTT29 1 5 3.18 .847 -.422 .152 .410 .303 CHTT30 1 5 3.35 .822 -.134 .152 -.058 .303 CHTT31 1 5 2.83 .982 -.058 .152 -.296 .303 CHTT32 1 5 3.26 .977 -.190 .152 -.223 .303 STRQ33 1 5 3.72 .867 -.039 .152 -.621 .303 STRQ34 1 5 3.72 .834 -.627 .152 .748 .303 STRQ35 1 5 3.74 .973 -.870 .152 .431 .303 LVNH36 2 5 3.79 .703 -.301 .152 .091 .303 LVNH37 1 5 3.51 .816 -.091 .152 -.277 .303 LVNH38 1 5 3.73 .904 -.532 .152 .304 .303 SHL39 2 5 3.58 .540 -.315 .152 -.812 .303 SHL40 2 5 3.58 .582 -.428 .152 -.257 .303
54 SHL41 2 5 3.59 .545 -.452 .152 -.582 .303 SHL42 2 5 3.58 .554 -.468 .152 -.503 .303 LTT43 1 5 3.82 .832 -.469 .152 .010 .303 LTT44 1 5 3.90 .829 -.473 .152 -.019 .303 LTT45 1 5 3.84 .850 -.420 .152 .008 .303 LTT46 1 5 3.53 .928 -.495 .152 .120 .303 LTT47 1 5 4.11 .859 -.616 .152 -.262 .303 Valid N (listwise) 4.3. Ki吋o"8鵜pj"vjcpi"8q0
4.3.1. Aじ tin cｆy cてc"vjcpi"8q"nＺn 1.
M院v"sw違"mk吋o"8鵜pj"8瓜"vkp"e壱{"e栄c"vjcpi"8q"n亥p"vj泳"pj医v"*Rj映"n映e"5+"ejq"vj医{"8c"u嘘"eƒe" dk院p"swcp"uƒv 8隠w"e„"j羽"u嘘"v逢挨pi"swcp"dk院p"v鰻pi"ecq"j挨p"2.5"x "j羽"u嘘"EtqpdcejĨu Alpha
@"2.8"fq"8„"8隠w"8衣v" {‒w"e亥w0" Vw{" pjk‒p."dk院p"ÐN o"xkうe"pj„ có j羽"u嘘"EtqpdcejĨu" Cnrjc"pj臼"j挨p"2.8"*2.799+. Vw{"pjk‒p."e„"vj吋"pj英pi"dk院p"swcp"uƒv"p {"n衣k"8„pi"i„r"ik違k" vj ej"ejq"{w"v"mje"fq"8"8"vjp"vtpi"ve"ik"sw{v"8pj"ik"nk"8"vkr"ve"vkp"j pj" rjƠp"v ej"pjƠp"v0"
D違pi"4.3: M院v"sw違"mk吋o"8鵜pj"8瓜"vkp"e壱{"n亥p"3
Dk院p"swcp"uƒv Ikƒ"vt鵜"vtwpi"d·pj"p院w"d臼"dk院p p院w"d臼"dk院pRj逢挨pi"uck" swcp"dk院p"v鰻piJ羽"u嘘"v逢挨pi"
J羽"u嘘" CronbachÓu" Anrjc"p院w"d臼" dk院p Mk吋o" 8鵜pj J羽"u嘘" CronbachÓu" Alpha DK01 11.79 6.646 .719 .827 A衣v DK02 11.80 7.054 .666 .848 A衣v DK03 11.90 6.402 .724 .826 A衣v .866 DK04 11.72 6.884 .761 .813 A衣v DT05 7.21 2.416 .650 .783 A衣v DT06 7.18 2.258 .646 .788 A衣v DT07 7.01 2.043 .742 .687 A衣v .823 DT05 7.21 2.416 .650 .783 A衣v MDTR08 8.76 5.359 .807 .844 A衣v MDTR09 8.80 5.297 .832 .833 A衣v .892 MDTR10 8.71 6.757 .718 .881 A衣v MDTR11 8.66 6.161 .718 .876 A衣v SHTH12 6.74 2.798 .590 .690 A衣v SHTH13 6.64 2.256 .596 .681 A衣v .761 SHTH14 6.62 2.457 .604 .666 A衣v LB15 7.83 3.437 .807 .854 A衣v LB16 7.79 3.482 .809 .853 A衣v .900 LB17 7.79 3.428 .793 .866 A衣v
55 PHL18 7.32 1.998 .724 .678 A衣v PHL19 7.21 2.326 .627 .780 A衣v .813 PHL20 7.28 2.274 .643 .763 A衣v LTDN21 11.07 4.822 .325 .826 A衣v