... Jordan Ayan, chairman and founder of SubscriberMail; author of Aha!
10 Ways to Free Your Creative Spirit and Find Your Great Ideas and The
Practical Guide to Email Marketing: Strategies and Tactics ... of Chappell & Associates, our favorite privacy attorney
Dylan Boyd, Boba Fett, and the team at eROI
Lisa Harmon and Aaron Smith from Smith-Harmon
David Atlas, Charles Styles, and Jordan Cohen ... Consumers can easily archive
their transactions, and email can be a more effi cient form of customer service than
calling a merchant and sitting on hold. The value that we place on email cannot be...
... of search and social media. It’s a
must-read for anyone interested in the success of their business or organization.
— Amman Badlani, Manager, Online Marketing and Analytics, Planned
Parenthood ... Performance and Malware 335
Wednesday: Catch Up with Your Team 337
Thursday: Landing Page Optimization 339
Friday: Brand Busters 345
Week 12: SEO Status Report 349
Monday: Site Ranks and Indexing ... just that. Adoption of web
analytics programs has grown enormously between 20 05 and 20 10, but in our experi-
ence, many companies—especially the small ones—aren’t taking the best advantage
of...
... Using A/ B
and Multivariate Testing 1 42
Week 4: Analyze and Adjust the Campaign 149
Chapter 7 Month 4: Advanced Tactics and Campaign Integration 157
Week 1: Understand Essential Advanced Tactics ... is a researcher at Microsoft Research New England anda fellow at the Harvard
University Berkman Center for Internet and Society. She maintains a website at
www.danah.org
where she blogs and ... have a unique gift in that they can take the very complex and sophisti-
cated paradigm of marketing on the world’s largest social networks and present it in a
way that anyone can understand and, ...
... plan.
And since nobody knows your organization and website like you do, guess who’s in
charge of the fine-tuning? You!
Small and large companies, brick -and- mortars, nonprofits, and bloggers—each
type ... fits into a particular niche: restaurant
owner, plant manager, candlestick maker, and so on. While your customers may not all
hang out at the same bar after work, it’s a good bet that they’re ... SEO campaign and you’ll be ready to move on to the
“what” and “how” in Parts II and III.
Now take a moment and look at “Business Goals” on your Goals Worksheet.
Tables 1.1 and 1 .2 show how Jason...
... Jordan Ayan, chairman and founder of SubscriberMail; author of Aha!
10 Ways to Free Your Creative Spirit and Find Your Great Ideas and The
Practical Guide to Email Marketing: Strategies and Tactics ... HERE
Spam
Friends and Family
Work or School
Opt-In
Other
44%
37%
31%
31%
31%
33%
35%
32%
16%
21 %
24 %
27 %
5%
6%
7%
7%
4%
3%
3%
3%
20 03
20 04
20 05
20 06
0% 20 % 40% 60% 80% 100 %
Mean Percentage of Email ... what was being discussed was a
fantastic suggestion and one that could have saved time and effort and kept me from missing
a fantastic evening.
86736c 02 . indd 27 86736c 02 . indd 27 10/ 15 /08 7 :25 :56...
... [19. 12. 200 6 13:48:17]
Sams Teach Yourself: Web Publishing with HTML and CSS in One Houra Day
Sams Teach Yourself: Web Publishing with HTML and CSS in One Houra Day
By Laura Lemay, Rafe ... and CSS in One Houra Day
By Laura Lemay, Rafe Colburn
Publisher: Sams
Pub Date: June 08 , 20 06
Print ISBN- 10: 0- 6 72- 328 86 -0
Print ISBN-13: 978 -0- 6 72- 328 86 -2
Pages: 8 40
Table of Contents ... HTML
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... Netscape brand rather than the Mozilla brand. In terms of how they display web
pages, Netscape Navigator and Mozilla Firefox are identicial. You can download Netscape at
http://
browser.netscape.com.
The ...
interact to deliver web pages. Third, you learned about what a URL is and why it's important to web
browsing and publishing.
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...
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Summary
Summary
To publish on the Web, you have to understand the basic concepts that make up the parts of the Web.
Today,...
... browsing on the Weband exploring what other
people have done.
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Anatomy of a Website
HTML document and all the other ... website.
How about a less task-oriented example? Suppose that you want to create a set of web pages about a
particular rock band because you're a big fan, and you're sure other fans would benefit ... 2) [19. 12. 200 6 13:48 :25 ]
Breaking Up Your Content into Main Topics
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What Do You Want to Do on the Web?
programs. Already,...
... to an end.
Figure 2. 8. Linear with alternatives.
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Ideas for Organization and Navigation
The combination of linear and ... page?
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Ideas for Organization and Navigation
Note that each level has a consistent interface (up, down, back to index), and that each level has a
limited set ...
Figure 2. 15.
Figure 2. 15. Another page in the web environment.
[View full size image]
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Ideas for Organization and Navigation
...
... first time, and I created it.)
You have to remember all the tags, and you have to type them in right and close each one. What a
hassle!
Many freeware and shareware programs are available for editing ... display tag and attribute names in bold lowercase text.
Task: Exercise 3.1. Creating Your First HTML Page
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The Current Standard: ... page is parsed by a browser, any formatting you might have done by handthat is, any
extra spaces, tabs, returns, and so onis ignored. The only thing that specifies formatting in an HTML
page...
...
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Workshop
Quiz Answers
1.
HTML stands for Hypertext Markup Language. XHTML stands for Extensible HyperText
Markup Language.
2.
HTML defines a set of common ...
examine the code of a more advanced page in your browser.
Q& ;A
Q Can I do any formatting of text in HTML?
A
You can do some formatting to strings of characters; for example, you can make a ... more about adding
headings, text, and lists to your pages.
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Programs to Help You Write HTML
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... noise apalls me? What hands are here? Ha! They pluck out
mine eyes! Will all Neptune's ocean wash this blood clean from
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... you want to manipulate several of the list-related
properties at once. Here's an example:
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Lists, Lists, and More ... type="1">January</li>
</ol>
Output
Figure 4.6. An ordered list with an alternative numbering style and starting
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...
... Creating Simple Web Pages
5 Adding Links to Your Web Pages
6 Formatting Text with HTML and CSS
7 Adding Images, Color, and Backgrounds
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... links and anchors to link to specific places inside pages
● All about URLs: the various parts of the URL and the kinds of URLs you can use
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... Valid values are
disc, circle, square, decimal, lower-roman, upper-roman, lower-alpha, upper-
alpha
, and none.
white-space
Specifies how white space is handled for list items. Valid values are...
... tag < ;a& gt; < /a& gt;. The < ;a& gt; tag often is called an
anchor tag because it also can be used to create anchors for links. (You'll learn more about creating
anchors later today.) ... size image]
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Linking Local Pages Using Relative and Absolute Pathnames
Linking Local Pages Using Relative and Absolute ... Online."
Table 5 .2 shows some examples of absolute pathnames and what they mean.
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Creating Links
<h2>Claudius Becomes...