using data mining to investigate

CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer Support’, ... a solution to the problem of missing data, in the initial data set. KEYWORDS: Rule-Induction Data Mining, Customer Satisfaction Measurement, Multicriteria Analysis INTRODUCTION Customer Satisfaction ... to the results of a customer satisfaction survey. The main objectives of the paper are: • to compare the results of the two methods, • to evaluate the homogeneity of the set of customers, • to...

Ngày tải lên: 22/10/2013, 09:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support Management terminology, data mining ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer Support’, ... a solution to the problem of missing data, in the initial data set. KEYWORDS: Rule-Induction Data Mining, Customer Satisfaction Measurement, Multicriteria Analysis INTRODUCTION Customer Satisfaction...

Ngày tải lên: 11/12/2013, 23:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

... that load on factor 1 (FSatPers) and has a greater reliability (alpha = 0,91) Æ Question 1: „yes“ with slight modifications Customer satisfaction survey may be a viable tool to assess the relative ... load on either the two factors -13- 18/01/2006 Ulrich Öfele 5. Managerial Implications  imperative in today’s business environment: use of customer satisfaction measures to improve organisational ... of customer satisfaction  development of a simpler and user friendly method to access the satisfaction construct  performance only approach is more satisfactory method for measuring customer...

Ngày tải lên: 22/12/2013, 02:17

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Methods for Measuring Cancer Disparities: Using Data Relevant to Healthy People 2010 Cancer-Related Objectives doc

Methods for Measuring Cancer Disparities: Using Data Relevant to Healthy People 2010 Cancer-Related Objectives doc

... is to be defined. Our purpose is not to focus on semantics but rather to illustrate the lack of clarity in health disparity definitions and how this is important in choosing measures to monitor ... for social-group monitoring and not total variation, but we include measures of total group disparity because they are prominent in the overall framework of efforts to monitor global health disparity ... ID measures the proportion (using the relative version) or number (using the absolute version) of blacks (or whites) that would have to move to a different neighborhood to achieve a racial distribution...

Ngày tải lên: 06/03/2014, 01:20

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hash-based approach to data mining

hash-based approach to data mining

... often used an array structure to store database. If the database is too large, we can apply multi-level. By this deed, we are able to access database directly by using a key element instead ... the database. Table 1: Transaction database TID Items 100 ABCD 200 ABCDF 300 BCDE 400 ABCDF 500 ABEF Hash-Based Approach to Data Mining 11 CHAPTER 2: Algorithms using ... “hash-based approach to data mining focuses on the hash-based method to improve performance of finding association rules in the transaction databases and use the PHS (perfect hashing and data shrinking)...

Ngày tải lên: 15/04/2013, 21:33

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Module 3: Using ADO.NET to Access Data

Module 3: Using ADO.NET to Access Data

... Accessing Data with DataReaders 37 Binding to XML Data 44 Lab 3: Using ADO.NET to Access Data 49 Review 50 Module 3: Using ADO.NET to Access Data 22 Module 3: Using ADO.NET to Access Data ... Topic Objective To describe how to retrieve data from a database by using a DataReader. Lead-in You can also use a DataReader object to read data from a database. 20 Module 3: Using ... Categories Topic Objective To explain how to use stored procedures to retrieve data in a database. Lead-in Like ADO, ADO.NET allows developers to use stored procedures to modify data. 42...

Ngày tải lên: 27/10/2013, 07:15

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Tài liệu Module 17: Introduction to Data Mining pptx

Tài liệu Module 17: Introduction to Data Mining pptx

... Introducing Data Mining ! Defining Data Mining ! Data Mining Applications ! Data Mining Models ! Introductory Example ! Exploring the Decision Tree This section introduces data mining concepts, ... Member Card. 2. Click Next to move to the next step in the wizard. Topic Objective To demonstrate how to create a data mining model by using a decision tree with OLAP data. Lead-in In this ... to build a data mining model with OLAP data. Lead-in These are a variety of steps involved in building a data mining model with OLAP data. iv Module 17: Introduction to Data Mining BETA...

Ngày tải lên: 24/01/2014, 19:20

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Data Mining: Introduction Lecture Notes for Chapter 1 Introduction to Data Mining ppt

Data Mining: Introduction Lecture Notes for Chapter 1 Introduction to Data Mining ppt

... to Data Mining 1 Data Mining: Introduction Lecture Notes for Chapter 1 Introduction to Data Mining by Tan, Steinbach, Kumar © Tan,Steinbach, Kumar Introduction to Data Mining 8 Data Mining Tasks Prediction ... Introduction to Data Mining 6 What is (not) Data Mining?  What is Data Mining? – Certain names are more prevalent in certain US locations (O’Brien, O’Rurke, O’Reilly… in Boston area) – Group together ... Mining Scalability Dimensionality Complex and Heterogeneous Data Data Quality Data Ownership and Distribution Privacy Preservation Streaming Data © Tan,Steinbach, Kumar Introduction to Data Mining 13 Classification: Application...

Ngày tải lên: 15/03/2014, 09:20

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Data Mining: Data Lecture Notes for Chapter 2 Introduction to Data Mining potx

Data Mining: Data Lecture Notes for Chapter 2 Introduction to Data Mining potx

... Introduction to Data Mining 10 Types of data sets  – Data Matrix – Document Data – Transaction Data  – World Wide Web – Molecular Structures ! – Spatial Data – Temporal Data – Sequential ... Tan,Steinbach, Kumar Introduction to Data Mining 17 Chemical Data /0,1+1 © Tan,Steinbach, Kumar Introduction to Data Mining 25 Duplicate Data "  – Major ... Introduction to Data Mining 44 Discretization Using Class Labels Entropy based approach 3 categories for both x and y 5 categories for both x and y © Tan,Steinbach, Kumar Introduction to Data Mining...

Ngày tải lên: 15/03/2014, 09:20

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Data Mining: Exploring Data Lecture Notes for Chapter 3 Introduction to Data Mining potx

Data Mining: Exploring Data Lecture Notes for Chapter 3 Introduction to Data Mining potx

... a single pass through the data © Tan,Steinbach, Kumar Introduction to Data Mining 1 Data Mining: Exploring Data Lecture Notes for Chapter 3 Introduction to Data Mining by Tan, Steinbach, Kumar © ... overall total Data Cube Example (continued) © Tan,Steinbach, Kumar Introduction to Data Mining 27 Parallel Coordinates Plots for Iris Data © Tan,Steinbach, Kumar Introduction to Data Mining 26 ... Kumar Introduction to Data Mining 22 Contour Plot Example: SST Dec, 1998 Celsius © Tan,Steinbach, Kumar Introduction to Data Mining 2 What is data exploration? Key motivations of data exploration...

Ngày tải lên: 15/03/2014, 09:20

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