... frustration I had from hearing sides of the social media results story from people who weren't speaking the same language Social media provides a powerful platform and new approaches to contacting ... increasing) A perfect understanding is not necessary, but if you can provide some stats or proof around how social media supports important business functions, it can go a long way For example: 15% ... customers on social media We engaged 296 customers since implementation (Increasing customer satisfaction, decreasing costs) Now that I've painted an ideal picture of tying social media outputs...
Ngày tải lên: 09/02/2014, 20:33
... broad-coverage normalization system for the social media language without using the human annotations It integrates three key components: the enhanced letter transformation, visual priming, and string/phonetic ... word-coverage can be successfully translated into message-level performance gain We observe that the social media is an emotion-rich language, therefore future normalization system will need to address various ... Hovy 2011 Contextual bearing on linguistic 1043 variation in social media In Proceedings of the ACL Workshop on Language in Social Media, pages 20–29 Bo Han and Timothy Baldwin 2011 Lexical normalisation...
Ngày tải lên: 07/03/2014, 18:20
Smart Business, Social Business: A Playbook for Social Media in Your Organization
... of approved social media vendors, processes for being trained in social media or launching a new Facebook page, social media playbooks—including feature templates for building social media strategies, ... investment in social media For example, the Cisco Global Social Media Marketing group was able to find an executive sponsor named Carlos Dominguez who believes in the value of social media for building ... operationalize social media internally to become a collaborative social business THE EVOLUTION OF SOCIAL BUSINESS 2003 to Present 2008 to Present SOCIAL BUSINESS SOCIAL BRAND 1995 to Present SOCIAL CUSTOMER...
Ngày tải lên: 17/03/2014, 21:31
Strategies and Tools for Social Media Marketing
... schedules for when you want to publish social media updates The image below is for my Twitter account and you can create different schedules for different days, as well as for each individual social ... Tools I Use for Social Media Management Buffer I use Buffer to schedule posts to my Twitter, LinkedIn, and Facebook accounts and pages Of all the social media management tools, Buffer’s ... free and all the methods I use for promoting my blog are replicable by anyone who chooses to put in the effort The number one thing you can to get your blog and social media presence off the ground...
Ngày tải lên: 19/03/2014, 00:20
Báo cáo hóa học: "Research Article Profile-Based Focused Crawling for Social Media-Sharing Websites" potx
... or video-sharing sites Hence, we refer to them as social multimedia websites.” 3.2 Typical Structure of Social Media- Sharing Websites Social media- sharing Websites, such as Flickr and YouTube, ... describes a media uploader’s information Typical information contained in such a page includes the uploader’s image/video sets, tags, groups, and contacts, and so forth Further, such information ... their media objects, we note that an uploader in a typical social media- sharing website, tends to also socialize with other uploaders on the same site Thus, we may benefit from using this social...
Ngày tải lên: 22/06/2014, 01:20
social media for Sme
... Ad-Supported Applications SocialCompetitive Edge Media for SMEs SocialCompetitive Edge Media for SMEs SocialCompetitive Edge Media for SMEs Caffeine SocialCompetitive Edge Media for SMEs STAND OUT FROM ... ONLINE MARKETING Source: Hubspot Social Media for SMEs What is Social Media? SocialCompetitive Edge Media for SMEs Social media is the use of technology combined with social interaction to create ... Link Advertising – Display your products and brands Social Media for SMEs MOVING FORWARD Social Media for SMEs Social Media for SMEs VINALINK MEDIA • • • • • • • • KHO THƯ VIỆN TÀI LIỆU SEO/SEM/SMM/SMO...
Ngày tải lên: 01/02/2013, 15:34
SOCIAL MEDIA ADVERTISING FOR B2B
... social media seriously on content development Given sophisticated targeting capabilities, a natural next step for any B2B marketer is to tackle paid media Social media advertising is an ideal platform ... in for a surprise: The same study found that senior decision-makers spent 40 percent more time browsing social networks than those in lower-level positions B2B marketers are already taking social ... achieve? Do you want to gain more followers for your Facebook page, generate more leads on a conversion form on your website, or raise brand awareness? Social advertising is an ideal way to educate...
Ngày tải lên: 05/01/2014, 15:24
10 steps in developing a strategic social media plan for your business
... strategies Develop a st rat egic social media plan Af ter you’ve taken time to discover how customers would like you to engage on social media, you now need to develop a social media strategy that will ... ref ine Align wit h t he business A sensible social media strategy is one where the social media goals align with the business objectives Social media should become an extension of the business, ... developing a strategic social media plan f or business How would you go about developing a social media strategy? What would you add? Underst anding t he Digit al Economy Social business report...
Ngày tải lên: 07/01/2014, 15:27
Social media for business
... steps, having a strategy before you start your campaign is very important Social Media Strategy • Set it to build the social media foundation for all other social media efforts, so what tools are ... undeniable! With over 350 social networking sites available for you to join and connect, the potential target market is forever widening, whilst you search for the next best platform via which to communicate ... and medium term goals for your campaign, so you grow and learn and then analyse and target Include specific objectives, strategies, tactics, and metrics i.e social media for pr/marketing/sales/product...
Ngày tải lên: 08/02/2014, 09:36
The 10 Steps In Developing A Strategic Social Media Plan For Your Business
... strategies Develop a strategic social media plan Af ter you’ve taken time to discover how customers would like you to engage on social media, you now need to develop a social media strategy that will ... ref ine # Align wit h t he business A sensible social media strategy is one where the social media goals align with the business objectives Social media should become an extension of the business, ... less the cost of that tactic Thanks for reading our 10 steps in developing a strategic social media plan for business How would you go about developing a social media strategy? What would you add?...
Ngày tải lên: 08/02/2014, 20:25
Tài liệu SOCIAL MEDIA FOR B2B MARKETING BY ASUTHOSH NAIR & JASPREET SIDHU ppt
... are looking to achieve through the social media marketing initiative †1 Source: Alex Schultze, Social Media Academy (www.socialmedia-academy.com) Social Media for B2B Marketing 20 / 24 If it's ... Nielsen/NetRatings Q1 2009 Source: Forrester Research Feb 2009 Social Media for B2B Marketing / 24 Social media defies organizational boundaries And social media is not something you would ... www.b2bento.com 19 23 SHARE THE SOCIAL MEDIA FOR B2B MARKETING WHITE-PAPER TWITTER Social Media for B2B Marketing FACEBOOK Creative Commons Attribution-Share Alike 3.0 WHY SOCIAL MEDIA MATTERS IN B2B MARKETING...
Ngày tải lên: 18/02/2014, 02:20
Social Media for WordPress pptx
... credentials for immediate access www.it-ebooks.info www.it-ebooks.info Table of Contents Preface 1 Chapter 1: Share it the Easy Way Before you read this book A brief overview of social media Social media ... Chapter 3: Community Forums for the Masses Comments versus forums When to use comments When to use forums When to use support forums Watching out for common pitfalls Time for action – how to automatically ... Social Media for WordPress Beginner's Guide A quicker way to build communities, engage members, and promote your site Michael Kuhlmann BIRMINGHAM - MUMBAI www.it-ebooks.info Social Media for...
Ngày tải lên: 07/03/2014, 06:20
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)
... Part UNDERSTANDING PAYPAL FOR SOCIAL MEDIA Learning How PayPal Works Charting the Social Commerce Landscape Choosing PayPal for Social Media Part CHOOSING SOCIAL MEDIA PRESENCE Mapping the Social ... Content for Social Media Sharing with Rich Media Part MONETIZING SOCIAL MEDIA WITH PAYPAL 10 Using Promotions to Generate More Sales 11 Evaluating Your Social Media Success 12 Integrating PayPal ... Contents Foreword Introduction Part UNDERSTANDING PAYPAL FOR SOCIAL MEDIA Learning How PayPal Works The PayPal Tool Why Use PayPal? How Much Would You Pay? Learn More The Last Word Charting the Social...
Ngày tải lên: 14/03/2014, 08:50
Let’s taLk Social Media for Small Business Version Two doc
... definition for the purpose of this document Social media is the use of technology to co-create, know, like, and trust Social media, and by that I’m lumping together blogs, social search, social networking, ... integrated viewpoint, social media participation can start to make more sense for each individual marketer’s needs and goals Is social media simply today’s hot thing? Think you can sit the social networking ... business Let’s talk Contents Feed the Social Media “Beast” Blogging: The front door to social media .12 Social search 18 Social networks ...
Ngày tải lên: 16/03/2014, 01:20
SOCIAL MEDIA FOR EXTREME BEGINNERS potx
... too Platform – this is just a word used to represent whatever social media websites you might be talking about Sometimes it is used interchangeable with the word, tools Examples of platforms might ... people click - for example, click like or share or comment Because then they are engaging with you and that's what you want D Digg is a social news website where members send in and vote for articles ... A Brief Social Media Dictionary for the Extreme Beginner This just includes a few key words and is not meant to be exhaustive...
Ngày tải lên: 18/03/2014, 03:20
Model Policy Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice ppt
... use a social media website for personal use and 67 percent use social media for professional purposes.1 In addition, there is evidence that physicians connect with patients through social media ... Clinic, have developed social media policies.8,9,10,11 Social media has enormous potential for both physicians and their patients It can be used to disseminate information and forge meaningful professional ... unprofessional Refer, as appropriate, to an employer’s social media or social networking policy for direction on the proper use of social media and social networking in relation to their employment...
Ngày tải lên: 24/03/2014, 02:20
30 Ideas for your 2012 Social Media Plan potx
... 2012 30 IDEAS FOR YOUR 2012 SOCIAL MEDIA PLAN 30 Ideas for your 2012 Social Media Plan INTRODUCTION CHAPTER 1: Ideas for Strategy CHAPTER 2: Ideas for Listening CHAPTER 3: Ideas for Engaging CHAPTER ... JANUARY 2012 30 IDEAS FOR YOUR 2012 SOCIAL MEDIA PLAN Idea 19: Listen for customer-service opportunities Listening doesn’t stop when you make the sale Social media is ideal for customer service ... IDEAS FOR YOUR 2012 SOCIAL MEDIA PLAN Idea 21: Tweak your advertising campaigns Spending a pile of cash on advertising, with no feedback on how well it’s doing? Social media can help Listen for social...
Ngày tải lên: 25/03/2014, 14:22
Enhancing Interaction Spaces by Social Media for the Elderly: A Workshop Report pdf
... Work in 2009, we opened a forum for research in the area of social wellbeing of the elderly by means of focusing on social media By bringing together CSCW and social media researchers we wish ... is demanded for alienating entertainment and social media formats for younger generations to seniors Against the background of attempting to enhance the social interaction space for the elderly ... design of social media for the elderly and virtual senior communities may be informed by studying ‘real’ senior communities Since current research efforts target the role of social media and...
Ngày tải lên: 28/03/2014, 17:20
GUIDELINES FOR THE USE OF SOCIAL MEDIA doc
... .3 Social Media Guidelines when Posting as an Individual Social Media Guidelines When Posting on Behalf of the University of Michigan Safety Tips for Social Media ... personally responsible for the content they SOCIAL MEDIA GUIDELINES WHEN POSTING AS AN INDIVIDUAL U-M uses social media to supplement traditional press and marketing efforts Employees are encouraged ... the potential for confusion about your role as a U-M agent/expert versus personal opinion, they are good to keep in mind for all social media interactions When posting to a social media site you...
Ngày tải lên: 31/03/2014, 18:20
learning similarity metrics for event identification in social media
... traditional event detection techniques undesirable for social media documents, as we will see While social media documents present challenges for event detection, they also exhibit opportunities ... suitable for the social media domain (Section 4) • We develop several techniques for learning a combination of the feature-specific similarity metrics, and use them to indicate social media document ... high-quality information from social media [1, 4, 24, 27, 31] Recent studies [21, 22] showed that social media document tags are accurate content descriptors, and could be used to train a social tagging...
Ngày tải lên: 01/07/2014, 18:25