trắc nghiệm marketing test marketing

... closely to transactional marketing B identifies electronic selling as the most effective channel C stresses the importance of being unselfish in selling D excludes telemarketing activities due ... lead toward the customer taking a desired action? A Talent management B Marketing mix C Sales process D Sales presentation E Marketing process A(n) _ focuses on performing promotional activities ... excludes telemarketing activities due to ethical concerns E substitutes the word "relationship marketing" for "personal selling." Anderson is a used cars salesperson, and he believes in the Golden...

Ngày tải lên: 20/03/2017, 11:29

... functions in an organization B) Marketing is what the people in the marketing department C) Employees in an organization are collectively responsible for marketing efforts D) Marketing department should ... False Ubiquitous marketing department concept gives people who are not in marketing the sense that they are also responsible for performing marketing activities True False A marketing manager ... technology driven, marketing driven, and customer driven What is a marketing plan? Answer Given A marketing plan is a written document containing the guidelines for the product's marketing programs...

Ngày tải lên: 20/03/2017, 11:29

... following marketing objectives are achievable utilizing social media marketing techniques? A) branding only B) marketing research only C) customer service and branding D) relationship management and marketing ... A) search engine marketing (SEM) B) the LARA framework C) word-of-mouth (WOM) communication D) public relations (PR) E) the "4 Ps" of the traditional marketing mix Search engine marketing is a ... 100 Test Bank for Social Media Marketing 1st Edition True - False Questions Facebook does NOT offer synchronous interactions...

Ngày tải lên: 20/03/2017, 11:29

... investing in marketing True False Marketing is relevant only to people in the organization that work directly in the marketing department True False Dell Computers employs one-to-one marketing by ... results of marketing efforts because _ A Marketing metrics today are designed to assign specific results to specific marketing programs B They are unrealistic in believing that all marketing ... management should know about Big M Marketing and little m marketing? Answer Given Big M is strategic marketing, which means a long-term, firm-level commitment to investing in marketing – supported at the...

Ngày tải lên: 20/03/2017, 11:30

... 103 Test Bank for Organizational Behavior 4th Edition by Colquitt True - False Questions The Rule of ... draws primarily from studies in _ A industrial and organizational psychology B social relations C marketing management D sales management E economic relations Which of the following statements about ... rational decision making techniques E Obedience to organizational rules and regulations 56 Free Test Bank for Organizational Behavior 4th Edition by Colquitt Multiple Choice Questions - Page ...

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... holistic marketing? A) relationship marketing B) internal marketing C) integrated marketing D) global marketing E) socially responsible marketing Which of the following is NOT true? A) Marketing ... one marketing activity is don e with all other activities in mind, this is called A) integrated marketing B) marketing consistency C) internal marketing D) target marketing E) cause-related marketing ... mber of causes, for mutual benefit A) social marketing B) environmental marketing C) responsible marketing D) benefit marketing E) cause-related marketing For each target market, the firm develops...

Ngày tải lên: 20/03/2017, 11:30

... example of which form of integrated marketing communications? A) advertising B) sales promotion C) public relations D) event marketing E) sponsorship The fastest growing advertising medium is ... television B) a strong internet presence C) direct response marketing D) event marketing E) sponsorship Advertising is just one component of marketing communications activities, along with A) personal ... life Event Marketing and Sponsorship is considered a growth area of marketing communications Discuss the benefits of these IMC activities Answer Given Similar to public relations, event marketing...

Ngày tải lên: 20/03/2017, 11:30

... programs are practicing: a.commitment selling b.transaction marketing c.transformational marketing d .marketing engineering e.relationship marketing When customer expectations regarding product quality, ... study marketing EXCEPT: a .Marketing creates consumer needs b .Marketing plays an important role in society, coordinating the huge numbers of transactions needed to provide goods and services c .Marketing ... important reasons to study marketing Name three of these reasons Answer Given 1) Marketing plays an important role in society; 2 )Marketing is important to businesses; 3 )Marketing offers outstanding...

Ngày tải lên: 20/03/2017, 11:30

... relations, event marketing, and other communication devices? a .marketing promotion b.promotion c.sales promotion d .marketing communications e.integrated marketing communications Marketing communications ... coordinating a brand’s sundry marketing communications elements a.Interactive marketing b.Branding c.Synergistic marketing communications d.Synergistic marketing e.Integrated marketing communications ... behavior Milo is performing _ a.integrated marketing (IM) b .marketing communications (marcom) c.integrated marketing communications (IMC) d.promotion marketing (PM) e.integrated promotion management...

Ngày tải lên: 20/03/2017, 11:30

... which type of business orientation? a.undifferentiated marketing b.differentiated marketing c.niche marketing d.product marketing e.production marketing A product is defined as _ a.a potentially ... orientation best describes Lane Bryant’s approach? a.niche marketing b.one-to-one marketing c.mass marketing d.product marketing e.undifferentiated marketing What is the difference between qualitative ... orientation does this illustrate? a.undifferentiated marketing b.differentiated marketing c.niche marketing d.product marketing e.multiple marketing _ has roots in anthropology and often involves...

Ngày tải lên: 20/03/2017, 11:30

... pricing strategies: A are promotion-oriented B are avid supporters of the marketing concept C invest time and money in setting up marketing relationships with their customers D offer "no frills" shopping ... 116 Test Bank for Retailing Management Canadian Edition 3rd Edition Levy Multiple Choice Questions - ... has: A broad variety B deep assortment C good customer base D little shrinkage E few SKU's 95 Free Test Bank for Retailing Management Canadian Edition 3rd Edition Levy Multiple Choice Questions -...

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... market B) consumer advocates C) marketing strategy D) marketing mix E) marketing tactic Marketing managers strive to develop a marketing mix that A) minimizes marketing costs B) matches what ... A) target market selection B) the marketing environment C) the reduction of marketing costs D) marketing mix decisions E) efficiency in marketing activities Marketing facilitates exchange relationships ... illustrates a change in the _ for Miller Brewing A) marketing mix B) marketing environment C) marketing concept D) marketing task E) product concept A marketing manager for a small computer manufacturer...

Ngày tải lên: 20/03/2017, 11:30

... all elements of the marketing mix must be coordinated and that all must speak with one voice is called A micromarketing B integrated marketing communications C the marketing concept D the ... for marketing a brand True False All modern organisations use various forms of marketing communications to promote their offerings True False Implementations decisions, which are part of a marketing ... to include sales promotion assistance, public relations, direct marketing and event marketing support; Increased efforts to assess marketing communications’ return on investment Systematic efforts...

Ngày tải lên: 20/03/2017, 11:30

... performance is enhanced through repeat business? a.acquisition marketing b.outward marketing c.inward marketing d.repetition marketing e.relationship marketing _ can be thought of as negative results ... b.differentiated marketing c.niche marketing d.product marketing e.multiple marketing What is the difference between qualitative and quantitative research? a.Qualitative research is used for hypothesis testing, ... consumption process.” What course is this best describing? a.Consumer Marketing b.Value-based Marketing c.Promotion d.Consumption Marketing e.Consumer Behavior Which discipline has contributed to...

Ngày tải lên: 20/03/2017, 15:57

... represent? a.Undifferentiated marketing b.Direct marketing c.Ambush marketing d.One-to-one marketing e.Niche marketing Which of the following is true of the stakeholder marketing orientation? a.Firms ... performance is enhanced through repeat business? a.Cause marketing b.Transaction marketing c.Internal marketing d .Test marketing e.Relationship marketing Walmart’s supply chain is as efficient and ... orientation best describes Lane Bryant’s approach? a.Niche marketing b.One-to-one marketing c.Mass marketing d.Ambush marketing e.Undifferentiated marketing The physical parts of a product are known...

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... called: B2C marketing D2R marketing B2B marketing C2C marketing C2B marketing Jack sells a used car to Jill This is called: C2C marketing C2B marketing B2B marketing B2C marketing D2R marketing ... as: C2C marketing C2B marketing B2B marketing B2C marketing D2R marketing The process in which businesses sell to consumers is referred to as: C2C marketing C2B marketing B2B marketing B2C marketing ... marketing B2B marketing C2C marketing C2B marketing A confectioner sells sweets to its customers in the market This is called: C2C marketing C2B marketing B2B marketing B2C marketing D2R marketing...

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... cocreation E endless chain marketing 89 Free Test Bank for Marketing 4th Edition by Grewal Multiple Choice Questions - Page Which of the following is NOT true about marketing ideas? A Opinions, ... operates in the era of marketing A production-oriented B sales-oriented C market-oriented D value-based marketing E retailing-oriented 89 Free Test Bank for Marketing 4th Edition by Grewal ... of A C2C marketing B customer relationship management C a transactional marketing orientation D supply chain management E typical production-oriented era marketing practices What Is Marketing? ...

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... of marketing be reconciled? a The social critics are simply wrong People are not influenced by marketing b Consumers are highly influenced by marketing, but some products simply fail anyway c Marketing ... restoration Discuss the two main marketing processes that are being used by this company Answer Given Green marketing (eco-friendly reusable boxes), and cause-related marketing (donating to a related ... try to broaden its appeal later on Distinguish between green marketing and social marketing Answer Given Some firms take a green marketing approach in which they offer products in ways that are...

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... possible impact A) test marketing B) the marketing mix C) integrated marketing communications D) standardized marketing communications E) target marketing You have been hired to create a marketing communication ... C) marketing orientation D) production orientation E) socially responsible marketing orientation The first stage in the marketing process is A) feasibility testing B) needs assessment C) test marketing ... that conducts frequent taste tests in order to respond to consumers' preferences is practicing the orientation A) marketing B) marketing C) production D) societal marketing E) product Henry...

Ngày tải lên: 20/03/2017, 15:57

... type of marketing is based on the belief that a firm’s performance is enhanced through repeat business? a.acquisition marketing b.outward marketing c.repetition marketing d.relationship marketing ... approach? a.niche marketing b.one-to-one marketing c.mass marketing d.product marketing Which business orientation offers the same basic product to all customers? a.undifferentiated marketing b.differentiated ... Which way of doing business does this represent? a.personalized marketing b.customer-based marketing c.one-to-one marketing d.niche marketing Which field of study represents the study of consumption...

Ngày tải lên: 20/03/2017, 15:57