... for the brand In essence, they wanted Taco Bell to pull itself up by its socks and deliver in the marketplace so they could support the brand of their choice—they wanted to be proud ofthe brand ... of other rockand-roll wannabes In the language of business, music stars are brands Some are the Cokes and IBMs of music; others are the Shasta colas and Digital (DEC) computers A powerful brand ... marketers will experience the big “Aha!” as they allow themselves to dive into theworldof rock and roll and emerge with a better understanding of band loyalty and fan creation in the music industry...
... for the brand In essence, they wanted Taco Bell to pull itself up by its socks and deliver in the marketplace so they could support the brand of their choice—they wanted to be proud ofthe brand ... of other rockand-roll wannabes In the language of business, music stars are brands Some are the Cokes and IBMs of music; others are the Shasta colas and Digital (DEC) computers A powerful brand ... marketers will experience the big “Aha!” as they allow themselves to dive into theworldof rock and roll and emerge with a better understanding of band loyalty and fan creation in the music industry...
... (ntumpane) ofthe Kele in Congo, the xylophones used by the Northern Chin of Burma, the banging on the roots of trees practised by the Melanesians, the yodelling ofthe Swiss, the humming ofthe Chekiang ... the world, from the Fuegian of southernmost Chile to the Inuit of northernmost Alaska, and from the Maori ofthe remote Cook Islands to Siberian Yakut Some of them describe, of course, strictly ... manner 4 The Meaning of Tingo Hey you! O nce the first encounter is out ofthe way the correct form of address is important Most of us know the difference between the intimate French tu andthe more...
... center ofthe Earth, which is radioactive It is the force behind volcanoes, earthquakes, and continental drift The strong force holds the nucleus ofthe atom together The energy ofthe sun andthe ... thousand years one ofthe crowning achievements of physics has been the isolation and identification ofthe four forces that rule the universe All of them can be described in the language of fields ... basic laws of physics and science were not known in the nineteenth century andthe early part ofthe twentieth Given the huge gaps in the understanding of science at the time, especially at the atomic...
... FOREWORD the team, which looked like a wall of Adobe at the front ofthe room, and led a session about what is right and wrong with Dreamweaver, andthe attendees ofthe conference got to give their ... an item, select it in the right panel, and click the trash can button at the top right The up and down arrows can be used to change the position ofthe selected item, andthe Add separator button ... Upgrading PHP on Mac OS X Checking your PHP configuration Understanding the output of phpinfo() Checking the location of php. ini Checking PHP...
... top ofthe column, and then dragging it away from the edge ofthe screen (Don’t click the double-arrow at the top right—that expands all the panels in the column to their default width.) Once the ... to the bottom ofthe screen The secret is to collapse other panels that are open, and then drag the Property inspector to the top half ofthe screen Using the Results panel group By default, the ... Classic workspace layout in the Mac version of Dreamweaver attaches the Insert bar to the end ofthe Application bar, as shown at the top of Figure 1-17 The Mac version ofthe Application bar contains...
... FOREWORD the team, which looked like a wall of Adobe at the front ofthe room, and led a session about what is right and wrong with Dreamweaver, andthe attendees ofthe conference got to give their ... an item, select it in the right panel, and click the trash can button at the top right The up and down arrows can be used to change the position ofthe selected item, andthe Add separator button ... Upgrading PHP on Mac OS X Checking your PHP configuration Understanding the output of phpinfo() Checking the location of php. ini Checking PHP...
... shared in these and so many other experiences of music, prayer, meditation, and healing in and beyond the roof ofthe world, for all that we have shared, and all the journeys yet to come; and to ... from the mystical intercourse of music and prayer have captured the attention of prophets and poets, scientists and physicians, the lay andthe learned alike throughout the ages and across theworld ... also that the diverse musics oftheworld are central to the lives ofthe people that perform and listen to them, that they are worthy of academic study, and indeed, an openness to include them is...
... The Love of Nature andthe End oftheWorld This page intentionally left blank The Love of Nature andthe End oftheWorldThe Unspoken Dimensions of Environmental Concern ... the words bring with them the context of their world, are inseparable from that total experience.” The words ofthe ballad called “Twa Corbies” evoke the landscape ofthe Borderlands, where the ... Wolfsohn, The Problem of Limitations In her book A Chorus of Stones: The Private Life of War, Susan Griffin writes not only ofthe effects of silence and secrets andthe shame of abuse, but also of the...
... or ofthe trade name of goods It also covers the imitation, or the get-up, ofthe items concerned The get-up includes the type, size and shape of a container, the labelling and packaging of ... to establish and prescribe standards of professional and ethical conduct and ensure the observance of such standards The complete IPR Code of Conduct, brought up to date in 1997 and regularly ... offer independent advice through a range of services Thus they can criticize as well as please the client As outsiders they are much more objective and can often become the guardians of the...
... Assignment of copyright Remember that under the terms ofthe Copyright, Design & Patents Act 1988 the owner ofthe copyright of any work is the author or creator of it, in this case the photographer The ... to the design team, as part ofthe brief You may find out just how good the consultancy is from the way they take your brief, ie how and what they ask in the way of questions When you discuss the ... promotional, educational and information tool There will be times, therefore, when the production of a video becomes the responsibility ofthe public relations department, or the task ofthe consultancy...
... be refundable in the event of cancellation always check the small print ofthe contract The balance ofthe fee is payable after the event What sort of space? When booking stand space, exhibition ... usually offer a choice, either basic stand space or, more expensively, a shell stand Stand space is simply that you have to produce the stand within the constraints ofthe space booked Shell stands, ... an excellent way of communicating at first hand with clients, the public andthe media, and can show off the exhibitor and whatever products and services are being displayed to the best advantage...
... over theworld today, thanks to the use of satellite broadcasting techniques and equipment For many years the BBCs World Service has broadcast to millions of listeners in all parts ofthe world, ... equipment and engineering) Public relations practitioners must be aware ofand understand these technicalities and characteristics The down side Be aware also of some ofthe pitfalls Television is often ... expands the range of its products and services This chapter describes three of these new concepts and how they will alter the way we work in future The Internet Originating in the USA, the Internet...
... definition of your publics; selection ofthe media; budgets; assessment of results Remember: the identified publics must relate to the objectives; the media andthe techniques used will be the means of ... paraphrase Professor Sam Black, there are two worlds in public relations: one is the practitioner who practises public relations for the benefit ofthe client or the employer; the other is the very ... clients (past and present), fellow members and professionals, the public relations profession, other professions, suppliers, intermediaries, the media of communications, employees andthe public...
... the Code 5.1 In the interpretation of this code, the Laws ofthe Land shall apply This means that this Code will be applied to the laws ofthe country in which the member is practising Even the ... side offers, then the other side must agree to accept that offer Acceptances and revised offers An acceptance must be unconditional However, if the acceptance ofthe offer is conditional and introduces ... similar type of function where tickets are sold to members ofthe public before the event, then the tickets must have the name and address ofthe organizer printed on them It is best to check the by-laws...
... your own stand Before the event l l Contact the exhibition press office get all the detail you can Who is opening the exhibition, when, where? Try and get the VIP and party on to your stand Ensure ... has their own special interests and support different charities and good causes The offices ofthe Lord Lieutenancy for the county in which the visit is taking place can advise you on this and, ... service, although the terms ofthe contract may cover this The task of distinguishing between the two types of contract has been left to the courts to decide in cases where there are doubts or...
... letters of support through the local press by taking advertisements l Next of kin Always confirm that the next -of- kin have been informed before releasing any names to the media At the finish ... At the finish l l Stand down Stand down the crisis team/equipment, etc gradually as the situation eases Staffing levels can be reduced inside the centre Follow-up action There will be considerable ... organization Useful and can help save time Can give you more aggravation than the nationals Dont forget them Good relations are vital Sufficient staffing to handle the crisis Everyone must have the same...
... pair of tags, using the location ofthe site’s web files as the value for DocumentRoot andthe name ofthe virtual host for ServerName If the path contains any spaces, enclose the ... the line through the pencil and readies the file for editing Place your cursor on a new line at the end ofthe file, and type 127.0.0.1, followed by a space andthe name ofthe virtual host you ... depending on the location ofthe selected file For this type of comparison, Dreamweaver will select only a file ofthe same name and in the same location on the other computer So you can compare the local...
... tweaks and you’re there The beginning ofthe pull quote overlaps the quotation marks ofthe background image, so click in the first paragraph ofthe quote, and add the following property to the ... inside one ofthe paragraphs, and then click the CSS button on the left side ofthe Property inspector to select the CSS view The Property inspector should look like the following screenshot The Targeted ... displays the hierarchy of style rules as a tree menu If the rules are embedded in theofthe document, the root ofthe tree (at the top) is displayed as a tag, as in Figure 4-11 If they’re...