... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... calculate the communication or sales impact of the ad campaign This is difficult to do, though, particularly with image ads For example, how can Coca-Cola measure the impact of a picture of a...
Ngày tải lên: 28/06/2014, 12:20
... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... calculate the communication or sales impact of the ad campaign This is difficult to do, though, particularly with image ads For example, how can Coca-Cola measure the impact of a picture of a...
Ngày tải lên: 28/06/2014, 12:20
Basic concepts - Why data never speak for themselves
... not that the outcomes are due to unanalyzed confounding factors, but rather that the outcomes themselves may be inaccurate The way the outcomes are measured, or the information on which the outcomes ... it has been ascribed to the work of the great medical epidemiologist A Bradford Hill, who was central to the research on tobacco and lung cancer A major problem with that research was that randomized ... statistics is more interpretation This is, in reality, the nature of all science: it is all interpretation of facts, not simply facts by themselves This statistical reality – the fact that data...
Ngày tải lên: 01/11/2013, 10:20
An analysis of the inaugural address by g w bush in the u s president election 2004 from a perspective of discoure analysis
... remaining a bold leader, the use of formality proves to be a must in presidential speeches The 2004 inaugural address employs a rather good deal of words in their formal form as a means of attaining ... one another, and must always remember that even the unwanted have worth (81) And our country must abandon all the habits of racism, because we cannot carry the message of freedom and the baggage ... what the speaker/writer wishes the clause to be about as Theme In general, thematization is thought of as a discoursal rather than simply a sentential process According to Brown and Yule, what...
Ngày tải lên: 18/12/2013, 10:08
Tài liệu Praise for Marketing Insights from A to Z pdf
... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... calculate the communication or sales impact of the ad campaign This is difficult to do, though, particularly with image ads For example, how can Coca-Cola measure the impact of a picture of a...
Ngày tải lên: 20/01/2014, 01:20
Tài liệu The Portable Ethicist for Mental Health Professionals A Complete Guide to Responsible Practice Second Edition pptx
... my children, Alon Samuel Bernstein, merchant, and Talya Bernstein Galaganov, lawyer and mother of my grandchildren, Sima Galaganov and Haya Galaganov, and her husband, Misha Galaganov, professor ... counseling either as a primary form of therapy or as an adjunct to regular therapy sessions E-mail therapy began as a matter of convenience for many practitioners: a way to schedule appointments or answer ... norms? If a parent brings a child to the therapist for treatment, who is the client, the parent or the child? If it is the child, can the therapist date the parent? Or can the therapist date the uncle...
Ngày tải lên: 15/02/2014, 02:20
Thumbnailing for Animation Thumbnails from a sequence of Disney’s Rescuers pdf
... www.animationmeat.com Preparing for Animation: The Art of Thumbnailing The Art of Thumbnailing PDF produced by www.animationmeat.com Preparing for Animation: The Art of Thumbnailing The Art of ... www.animationmeat.com Preparing for Animation: The Art of Thumbnailing 11 The Art of Thumbnailing PDF produced by www.animationmeat.com Preparing for Animation: The Art of Thumbnailing 12 The Art ... www.animationmeat.com Preparing for Animation: The Art of Thumbnailing 18 The Art of Thumbnailing PDF produced by www.animationmeat.com Preparing for Animation: The Art of Thumbnailing 19 The Art...
Ngày tải lên: 08/03/2014, 11:20
Đề tài " The Tits alternative for Out(Fn) II: A Kolchin type theorem " pot
... k there is a lift Ak of Ak that terminates at y For infinitely many k, Ak starts at x, and {Ak } forms a polynomial sequence Therefore, for all large k, Ak starts at x Suppose next that the last ... rays are equivalent if their associated edge paths have a common tail In [BFH00], a parallel treatment was given using lines instead of rays The reader is referred there for details A free factor ... associated edge path This notation extends naturally if the domain of the path is a ray or the entire line and σ is an embedding A path crosses an edge of T if the edge appears in the associated...
Ngày tải lên: 22/03/2014, 20:20
The Portable Ethicist for Mental Health Professionals A Complete Guide to Responsible Practice pot
... my children, Alon Samuel Bernstein, merchant, and Talya Bernstein Galaganov, lawyer and mother of my grandchildren, Sima Galaganov and Haya Galaganov, and her husband, Misha Galaganov, professor ... counseling either as a primary form of therapy or as an adjunct to regular therapy sessions E-mail therapy began as a matter of convenience for many practitioners: a way to schedule appointments or answer ... norms? If a parent brings a child to the therapist for treatment, who is the client, the parent or the child? If it is the child, can the therapist date the parent? Or can the therapist date the uncle...
Ngày tải lên: 23/03/2014, 06:20
The Facts on File Geometry Handbook - CATHERINE A. GORINI
... that is called the origin affine subspace A subspace of an affine plane or affine space affine transformation A transformation of an affine space that preserves collinearity An affine transformation ... of a polygon are adjacent if they share a common vertex, and two faces of a polyhedron are adjacent if glossary AA – adjacent ad quadratum square – air speed glossary they share a common edge A ... be true and cannot be proved axiomatic method The use of axiomatic systems in mathematics axiomatic system A systematic and sequential way of organizing a mathematical theory An axiomatic system...
Ngày tải lên: 31/03/2014, 20:15
Báo cáo hóa học: " Modelling the guaranteed QoS for wireless sensor networks: a network calculus approach" ppt
... self-similar traffic flow is a key in advance in the case Then, we can obtain the guaranteed QoS by regulating the average arrival rate r and the burst tolerance b of self-similar traffic flows in the ... interpreted as the long-term average arrival rate of self-similar traffic, si,k as the standard deviation, Hi,k as the Hurst parameter with the values ranging from 0.5 to 1, and g is a positive constant ... DD values and the ee values decrease with the increasing of the H values under an increasing rate The impact of the Hurst parameter on the DD values and the ee values increase with the increase...
Ngày tải lên: 21/06/2014, 00:20
Báo cáo hóa học: " Cellulose fibres, nanofibrils and microfibrils: The morphological sequence of MFC components from a plant physiology and fibre technology point of view" pptx
... including the primary wall (P) and several secondary wall layers (S1, S2 and S3) Each of these layers is Page of characterised by a specific arrangement of fibrils as has been detailed described for ... magnification from areas without a metallic coating Both MFC materials have been collected after passing five times through the homogeniser, at 1,000 bar For details, see Chinga-Carrasco et al [16] ... fibril, the microfibril, the macrofibril and the lamellar membrane In the work of Maier [13], the term “elementary fibril” was reported to have a diameter of 3.5 nm and was applied following the...
Ngày tải lên: 21/06/2014, 03:20
Báo cáo y học: "The development of the Quality Indicator for Rehabilitative Care (QuIRC): a measure of best practice for facilities for people with longer term mental health problems" potx
... pilot data in each centre clarified any coding queries Double data entry was completed for 10% of the toolkit data using a separate database and the study statistician carried out data validation ... on the two databases for each centre The maximum error rate was set at 5% Any centre that had an error rate above this was required to complete double data entry for all their data Inter-rater ... for EFA, a sample size of at least 500 units would have been required An iterative EFA was therefore carried out which could take account of the available sample size The first iteration of the...
Ngày tải lên: 11/08/2014, 16:23
Báo cáo y học: " Ethnic differences in the adaptation rate of HIV gp120 from a vaccine trial" ppsx
... statistical analyses DVJ, FS, and PWB carried out the molecular genetic studies and immunoassays All authors participated in the design of the study and helped to draft the manuscript All authors read ... (ANOVA;P < 0.02) for SNAP and PAML estimates Blacks (vaccinees and placebo combined) showed higher dN/dS ratios for all the estimators than individuals from other ethnicities (Table 1) Significant ... breakpoints with GARD [15], and then estimating the dN/dS ratios independently for each fragment Mean dN/dS ratios across races and treatments were compared using ANOVA, linear models (lm) and pairwise...
Ngày tải lên: 12/08/2014, 23:21
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 2 ppsx
... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... with a warning if sales have fallen Of course, the agency will say that other forces caused the drop in sales and even that the drop would have been deeper had it not been for the ad campaign...
Ngày tải lên: 14/08/2014, 05:20
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 3 ppt
... on assets (ROA), free cash flow, economic value added Financial Marketing 63 (EVA), market capitalization, and cost of capital must be as familiar to them as sales, market share, and gross margins ... fairyland castles, pirate 62 Marketing Insights from A to Z ships, and the like The aim of the experiential marketer is to add drama and entertainment to what otherwise might pass as stale fare ... for experts who give a forecast in the form of a number or a date, but not both The truth is that the future is already here; it has already happened The task is to find and study what the small...
Ngày tải lên: 14/08/2014, 05:20
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 4 docx
... physical property can be a liability All a company needs is access to physical assets To operate as a lean company may call for decapitalizing—outsourcing activities and shrinking working capital The ... Implementation snafus are legion Kodak’s ads for a new camera drew people into stores only to find that the cameras hadn’t arrived 78 Marketing Insights from A to Z A major bank announced a new savings ... trademarks, and licenses can be one of the company’s major assets No wonder there is often a huge gap between a company’s market capitalization and its book value The gap reflects the value of the...
Ngày tải lên: 14/08/2014, 05:20
Praise for Marketing Insights from A to Z 80 concepts every manager needs to know phần 5 doc
... criteria as: • Is the situational analysis fairly complete? • Are the goals reasonable and reachable in the light of the situational analysis? • Does the strategy seem adequate to deliver the stated ... CEO, and the head of marketing should be better at marketing than the CEO The CEO’s main task is to build a team of experts who are aligned with each other and the primary goals of the company And ... about the 4P formulation of the marketing mix • Perfume companies wanted packaging to be added as a fifth P 4P guardians said that packaging is already in the scheme, under product • Sales managers...
Ngày tải lên: 14/08/2014, 05:20