the danger of doing the right thing for the wrong reason

... m http://www.fastcocreate.com/1682625 /the- myth -of- marketing-ho w-research-reaches -for -the- heart-but-only-co nnects-with- the- head The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head Marketers ... correlation to actual sales. That ad was the story of a miniature Darth Vader who comes to believe in the power of The Force when his dad uses the remote-start f eature of a Volkswagen. And it might never ... decisions on the f alse premise that respondents in survey research can consciously explain the unconscious origins of their actions. They f ail to recognize that most of the business of lif e happens...

Ngày tải lên: 27/01/2014, 20:28

... been another accelerant that has fueled the growth of the science of shopping. There's another reason that the science of shopping is a force today. Generations ago, the commercial ... front label, then picks up a bottle of the store brand and reads the front label, then reads the price tag On the Pantene, then reads the price on the store brand, and then puts the store ... bellwether for a chain's good health. The marketer was equally in the dark through the end of the twen- tieth century. Until the past decade, there was sales data or the com- , pilation of...

Ngày tải lên: 15/03/2014, 15:16

... assessments (CCA) both of which gained currency in Europe and the US during the late 1980s/ 1990s. These techniques are part of the changes associated with the NPM and they form the basis of much risk-based ... favourable to the development of them. The UK in the 1990s and onwards has witnessed a reframing of the deregulatory rhetoric and a repackaging of ideas prominent in the period of so-called ... identified the disadvantages of the risk management tools it discussed. Essentially these centre on the simplification inherent in the tools and the consequent dangers of not recognising the full...

Ngày tải lên: 23/03/2014, 00:20

... believe a book is in the public domain for users in the United States, that the work is also in the public domain for users in other countries. Whether a book is still in copyright varies from country ... enough for the copyright to expire and the book to enter the public domain. A public domain book is one that was never subject to copyright or whose legal copyright term has expired. Whether a ... We encourage the use of public domain materials for these purposes and may be able to help. + Maintain attribution The Google “watermark” you see on each file is essential for informing people...

Ngày tải lên: 23/03/2014, 00:20

Ngày tải lên: 30/03/2014, 20:20

Ngày tải lên: 20/06/2014, 01:20

Ngày tải lên: 21/06/2014, 00:20

Ngày tải lên: 08/08/2014, 01:22

Ngày tải lên: 11/08/2014, 00:23

Ngày tải lên: 12/08/2014, 11:22

Ngày tải lên: 13/08/2014, 11:22

Ngày tải lên: 05/09/2013, 10:17

Ngày tải lên: 07/09/2013, 13:06

... secretion. PG promote the production of gastric mucus and reduce the formation of gastric acid (p. 160). Menstruation. PGF 2! is believed to be responsible for the ischemic necrosis of the endometrium ... the acetyl residue. Hence, the duration of the effect depends on the rate of enzyme resynthesis. Further- more, salicylate may contribute to the effect. ASA irritates the gastric mucosa (direct ... °C by means of a heart-lung machine. In higher doses, ethanol and bar- biturates also depress the thermoregu- latory center (B1), thereby permitting cooling of the body to the point of death, given...

Ngày tải lên: 24/10/2013, 19:15

... Note: The correct NVP setting is necessary; it has an influence on the determination of the cable length by the instrument. 23 Notes on the use of hand-held test devices for installation of the ... Note: The correct NVP setting is necessary; it has an influence on the determination of the cable length by the instrument. 23 Notes on the use of hand-held test devices for installation of the ... Note: The correct NVP setting is necessary; it has an influence on the determination of the cable length by the instrument. 23 Notes on the use of hand-held test devices for installation of the...

Ngày tải lên: 21/12/2013, 18:15

... the caregivers for infants and for the sick and frail, these developments would affect them doubly and trebly, as they would be caring for the health of others as well as for themselves. Moreover, ... parts of the world, women are the majority of water providers for their families and are responsible for obtaining safe drinking water (Kattau, 2006). Women often do the budgeting for the various ... the basic necessities of life for themselves and their families, for example, using money to obtain adequate food, clothing, health care, or education instead of for safe water. These types of...

Ngày tải lên: 13/02/2014, 06:20

... Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate ... modifications for the layperson. The committee therefore finds that, with regard to the selection of health care professionals, the registered dietitian is currently the single identifiable group of health ... 20418 NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences,...

Ngày tải lên: 15/02/2014, 16:20

... into the next stage of ‘reading to learn’. For the purposes of the evaluation, the children in Year 1 in the year preceding the introduction of the SWELL program formed the control group. These children, ... based information on the effectiveness of different types of reading instruction and the need to have such research inform policy and practice • the importance of the role of teachers, their professional ... the acquisition of reading and the effectiveness of different approaches to the teaching of reading, and the implications of this research for teaching practice. The most recent of these reports is the Report...

Ngày tải lên: 17/02/2014, 06:20

Ngày tải lên: 18/02/2014, 01:20